Heather Hussin Email & Phone Number

Stamford, Connecticut, Us

Raleigh, Nc, Us

Raleigh, Nc, Us

- Led cross-functional public announcement of the Red Hat In-Vehicle OS and General Motors collaboration at Summit 2022.- Developed and established value-based positioning and messaging of the Red Hat In-Vehicle OS.- Led automotive-specific market research activities to support team education, creation of automotive buyer personas, sales activities, and road map initiatives.

Troy, Mi, Us

- Led the strategy, rebranding, and re-messaging for the supply chain planning product portfolio to re-establish brand standards/audiences and drive consistency across the organization.- Co-created and led foundational trainings for 50+ sales employees and PMs to explain software specifications and upsell products as it aligns with customer needs, revenue goals, and best practices.- Collaborated with Release Management to oversee Go-to-Market (GTM) launches of new product offerings and supported sales cycles, campaign marketing, and analyst relationship management.

Stamford, Connecticut, Us

- Established Product Marketing roles, responsibilities, and strategy for the newly developed Connected Car (the fastest-growing division, with profits estimated to grow from $72.5M in 2019 to $198.5M in 2025).- Created 60+ content pieces (pitch decks, digital, and print) and conducted regular market research to stay up-to-date with creative marketing topics and target audiences to ensure all content is on-trend and clickable.- Presented live product demos for industry executives after scripting and value positioning for the Consumer Electronics Show (CES), the world’s most influential tech show.- Led 5 cross-functional team members during concept development demos to ensure effective design thinking, customer research, profile creation, prototypes, and evaluation practices.

Stamford, Connecticut, Us

London, England, Gb

- Spearhead the development of product strategy for mobile app and in-vehicle connected features and touchscreens as it aligns with persona/profile/customer insight.- Utilized proprietary tools to turn analysis into insight; Practiced code-switching when leadingcross-functional Engineering, IT, Business Development, and Marketing teams to achieve global launches.- Increased subscriber usage and registration/activation of connected services accounts for Uconnect by analyzing competitor data to establish value-add features and web strategy.

London, England, Gb

- Collaborated with User Experience, Engineering, Marketing and other connected vehicle stakeholders to establish a seamless customer experience on the Uconnect radio platform - Authored Customer Experience documentation to establish product requirements for Engineering and Supplier use - Responsible for Customer Experience strategy to achieve consumer registration and activation of connected services accounts

Sarasota-Bradenton, Us

• Developed website launch plans that included information architecture, user experience, SEO and technical roadmaps• Designed user experience for apps, websites and segmented campaigns while working with design and technical teams to drive project to completion

Sarasota-Bradenton, Us

LevelSet Solutions develops exceptional online interactive strategies tailored to meet specific business objectives. LSS has the proven tools and technology needed to capture marketing and customer data.Managed content creation, maintained branding guidelines and assisted in technical implementation for redesign and re-launch of Crittenton Hosptial’s websiteDeveloped and deployed integrated User Generated Content campaign resulting in a reach of more than 37,438 impressions and more than 1,200 new fans.Led brainstorm sessions, client meetings and research to create yearlong comprehensive marketing strategies and digital solution plans for clients.Executed ongoing digital marketing support for clients including reputation management, online community engagement, social media management, content creation, website management, SEO, Google AdWords, website analytic reports and more

The Detroit Marathon is a unique course crossing the U.S./Canadian border twice.Managed and oversaw launch of www.freepmarathon.com and Official Detroit Marathon smartphone appBuilt online registration for more than 22,000 participants and managed race communications with e-mail marketing campaigns Created and implemented a Social Media strategy. This included a conversation calendar for Facebook/Twitter to drive engagement and support goals of sponsorsReached more than 27,000 fans, 670 new fans and 440,608 post views on event weekend alone (113% growth)

Detroit, Mi, Us

In the Detroit area, across the state, and spanning the nation and world, DMP websites are the No. 1 online source for news, information, local happenings and events across Michigan.Performed Social Media audit of Detroit Free Press and the Detroit News to assess engagement and set goalsRevised methods of Social Media analysis and tracking to a tailored approach based on auditCreated monthly Facebook promotions and contests to support fan growth

Dearborn, Michigan, Us

ACCESS is dedicated to empowering and enabling individuals, families, and communities to lead informed, productive, culturally sensitive and fulfilling lives.Organized and oversaw production of various video pieces used for award dinners, marketing, internal staff communication and documentationDirected live major events such as the Anniversary Award Dinner with more than 2,500 attendeesPR & Marketing on events such as Concert of Colors, National Arab American Service Day and moreCreated of Staff Intranet to provide monthly online communications from Executive Team

Detroit, Mi, Us