Boutique agency offering brand marketing, paid media, social, and SEO while providing an excellent customer experience. Worked with CEOs and executive teams to establish business goals and campaign strategies, budget forecasting, and directed all advertisements. Managed the lifecycle marketing efforts across outreach and customer acquisition, creative strategy, budgeting, management, analytics, revenue growth, campaign ROI, and contract negotiation. Created and oversaw all internal business development and P&L statements.❖ Spearheaded efforts to close on all sales and gained 12% in incremental campaign growth.❖ Build relationships that were robust, long-lasting partnerships❖ Industries include: educational technology, lifestyle, marketing, home services, and legal

Global agency driving value through Linear, CTV, and streaming. Managed analytics team and executed in depth analysis in Tableau reports, generating 25% in incremental sales. Utilized data for consultative & solution selling.

Developing new business processes, reporting structures, and campaign plan analysis for email efforts. Increased email open rates by 8%, CTRs by 3%, and engagements by 30%. Slashed redundant communications by 15%.

Spearheaded the launch of the Sales Operations department. Revamped Salesforce, alleviating 15% of redundant internal business development communications and improved cross-functional collaboration efficiencies by 20%.

Drove client satisfaction through omnichannel advertising solutions across mobile, video, and social. Liaised between ad agencies, internal sales, publisher, operations, & design teams through the campaign lifecycle.❖ Responsible for over $100MM in ad spend for Fortune 500 brands❖ Grew revenue by $2.4MM in incremental sales for key accounts: Unilever, Bacardi, and Norwegian Cruise ❖ Delivered award winning mobile campaigns from go-to-market (GTM) strategy, launch, and management ❖ Led research SME team. Developed case studies for brand studies, Nielsen, MOAT, Lotame, etc.

Responsible for sales cycle, from pre-sale ideation and pitch deck, to post-campaign wrap up, resulting in a 58% win rate.

Worked directly with CTO and VP, Strategic Sales to reach $600k net monthly revenue. Managed team of 3 interns and developed their skills in client services and reporting.

Managed 25+ campaigns quarterly, generated performance and wrap-up reports. Liased with internal teams to manage publisher list, revenue, and growth.