Heather Julian Email & Phone Number

Dallas, Texas, Us

Fort Worth, Texas, Us

I led strategic marketing efforts, shaped brand development, and created go-to-market plans. I also managed the marketing team and collaborated with other departments for consistent messaging. At the same time, I analyzed market trends and competitors to guide strategy and ensure all marketing aligns with company goals.KEY ACCOMPLISHMENTS:• Established marketing department from ground up, recruiting talent with prior marketing experience and successfully upskilling to meet technical requirements.• Cultivated B2B relationships in fintech with SaaS offerings, shaping brand development and GTM strategies, doubling D2C lead generation.• Reduced product conversion drop-off by 32% through multivariate experimentation on web and mobile platforms.• Achieved 44% recapture rate and <$30 cost per sale through comprehensive market research and targeted direct marketing.• Implemented integrated direct mail and digital marketing strategy, achieving 247% ROI and 4% response rate.• Boosted new customer acquisition by 41% through targeted marketing campaigns and product improvements based on competitor analysis.• Developed product management team to support marketing, enhancing new product planning processes and driving 22% customer retention growth.• Improved marketing team performance by 25% through Agile training program.• Led integration of new marketing communication software and technology tools, improving customer acquisition by 35%, lead generation by 20%, and conversion rates by 15%.• Enhanced conversion rates by 10% through A/B testing of website design and content.• Streamlined budget management and improved financial tracking accuracy, achieving sales forecasting accuracy within 5% of actual results.• Enhanced email delivery from spam to inbox through domain warm-up, contact scoring, and content overhaul.• Contributed to Zendesk integration for better offline campaign response tracking.

Coppell, Tx, Us

I directed our digital efforts, making marketing better and engaging customers more effectively. I managed tech integration, web, social media, and sales enablement to improve our operations and spark innovation. Working with different teams, I ensured our digital solutions matched our goals and made our customer experience top-notch. Additionally, I kept us on path by tracking key stats and staying up-to-date with the latest digital trends.KEY ACCOMPLISHMENTS:• Piloted digital transformation for nationwide company, creating digital marketing strategies and leading website redesign, optimizing performance by 3x.• Mentored marketing and sales teams on content marketing, targeting, social media engagement, and SEO, achieving top 3 Google rankings and 66% improvement in keyword rankings.• Developed automated sales enablement platform and crafted strategies for 11 product launches, achieving 42% reduction in average cost per lead across multiple channels.• Increased social media engagement and website visitors by 300% through paid and organic social media presence.• Streamlined digital processes, enhancing user experience and reducing bounce rates by 15%, positioning Caliber Home Loans as a digital mortgage industry leader.• Led conversion rate optimization initiatives, increasing lead-to-customer conversions by 20% and reducing cost per acquisition by 42% with advanced analytics tools.• Implemented an omnichannel strategy, increasing online conversions by 20% and integrating new digital tools to boost team productivity by 30%.• Executed search campaigns with 4.19% pull-through rate, outperforming industry average of 2.91%, and cultivated relationships with major producers and large real estate brokerages, driving exponential growth in competitive markets.

Dallas, Texas, Us

I led the way in crafting and rolling out marketing plans to boost our brand, attract customers, and grow revenue. I oversaw everything from digital ads to content creation, making sure it all matched our business aims. Working with different teams, we fine-tuned our product messaging and launched focused campaigns. By keeping an eye on market trends and our performance, we kept refining our marketing strategies for the best results.KEY ACCOMPLISHMENTS:• Innovated pricing and utilized in-house and agency resources for marketing programs across 200 offices, 30+ branch sub-brands, and 18 strategic partnerships, resulting in 10% revenue growth.• Directed 100+ go-to-market campaigns, including websites, SEO, SEM, SMS/MMS, social media, geotargeting, blogs, and retargeting, increasing organic traffic by 58%.• Orchestrated integration of 7 CRM systems and contributed to platform development using Agile methodology.• Launched co-branded Instagram ad campaign with strategic partner, accounting for 35% of unit sales.• Led cross-functional teams in strategic market expansion and go-to-market strategies for new products and locations, boosting market share by 24%• Delegated effectively, reducing custom marketing request turnaround times by 59% while ensuring sales teams had necessary marketing assets.• Developed strategic partnership marketing strategy, increasing referral business by 49%, and negotiated partnerships with industry experts and real estate leaders, expanding referral network.• Increased sales of premium marketing services by 35%, including video production and social media management.• Recruited and nurtured 17 high-producing teams and 54 industry alliances, exceeding revenue goals and achieving top producer status in 11 metro areas.

Gulfport/New Orleans, Ms/La, Us

I steered our marketing and product efforts to grow the company and expand our market reach. From brainstorming to launch, I oversaw it all, making sure our plans matched our business goals. Collaborating with different teams, we pinpointed market chances, created new products, and ran effective marketing campaigns to boost our brand and sales.KEY ACCOMPLISHMENTS:• Led strategic planning resulting in 22% market share growth and 37% increase in monthly revenue for publicly traded company.• Achieved 625% increase in profitable customer acquisition through integrated marketing campaigns and lifted product revenue by 29% via enhanced website experience and event promotion.• Directed go-to-market strategies in 14 new markets, contributing to enterprise value for merger, and orchestrated successful brand transition post-acquisition.• Mentored cross-functional teams, leading to launch of innovative financial products exceeding revenue targets by 20%, and collaborated on tailored strategies and pricing models, driving revenue growth and market share expansion for merged entity.• Managed multi-million-dollar budget, saving $1M and creating estimated 50% surge in market share post-merger, while implementing cutting-edge customer service strategies that improved satisfaction scores by 25%.• Utilized market data to drive sustainable growth and profitability, resulting in 4x marketing ROI and 30% reduction in overall marketing spend through targeted digital tactics and co-marketing ventures.• Improved brand awareness via multi-channel branding campaign, fostered business alliances with sales team, and secured major sponsorship partnerships, attributing to revenue gains and shareholder value.

I developed and executed brand and marketing strategy, integrating best practices in traditional media advertising, digital marketing, content marketing, and social media marketing. I managed all corporate communications and marketing infrastructure and marketing operations activities. KEY ACCOMPLISHMENTS:• Increased segment market share 47%.• Optimized marketing infrastructure and campaign strategy resulting in a 35% increase in revenues alongside a 50% decrease in marketing spend • Improved turn times from 2 days to 1 hour by leading a technology transformation of the consumer sales process.

KEY ACCOMPLISHMENTS:• Realized $10 million growth within 8 months through design and deployment of an integrated marketing and sales plan and improved customer experience.• Designed and implemented indirect lending program with automated underwriting• Completed acquisition of mortgage company and earned full-eagle status with FHA

I managed a geographically diverse team in all aspects of banking: Marketing, Operations, Commercial and Consumer Lending, Credit Card Lending, Collections, Deposit Services, Compliance, Treasury Management Sales, Facility Management, and Teller Services.KEY ACCOMPLISHMENTS: • Cut operating expenses 8% by improving processes for policy adherence, implementing loss mitigation practices, and improving staff efficiency.• Drove 41% increase in sales through journey mapping and by executing an integrated sales and digital marketing campaign.• Realized over 200% increase in unique visitor counts by designing a SEO-optimized website deployed to over 30 clients of an affiliated software company.CLIENT INDUSTRIES:• Construction (Commercial and Residential Planned Unit Development)• Real Estate• Energy (Oil & Gas Exploration and Extraction)• Healthcare and Medical Records Management• Hospitality & Travel (Hotel & Restaurant)• Technology (SaaS, Training, Software Development, IT Infrastructure)• Consumer Packaged Goods• Professional Services• Retail

KEY ACCOMPLISHMENTS: • Achieved 67% commercial revenue growth through design of an integrated marketing and sales plan, execution of an event and community marketing program, and active outside sales program.• Upgraded bank regulatory rating through effective collection of liquidation and special assets.

Pine Bluff, Arkansas, Us

I originated and managed a $30MM loan portfolio of commercial real estate, real estate development, C&I, and Small Business Administration guaranteed loans.KEY ACCOMPLISHMENTS:• Top 25 Small Business Administration Lenders in Arkansas• Exceeded annual sales goals with 369% portfolio growth• Company-wide performance award recipientCLIENT INDUSTRIES:• Construction (Commercial, Residential, and Public-sector)• Real Estate Sales• Hospitality (Hotel & Restaurant)• Transportation and Shipping• Public Utility• Automobile Sales - New, Pre-Owned, and Captive Finance• Professional Services\• Healthcare• Retail• Higher Education

Bs, Econ/Finance

Master'S Program, Business, Management, Marketing, And Related Support Services

Leadership Designation, Banking And Financial Support Services

Education record