Heather Jurgens Kruayai Email & Phone Number

Jacksonville, Florida Area

Jacksonville, Florida

- Manages creation and production of all marketing collateral to maintain brand integrity- Develop and implement proposal strategy procedures for sales and business development teams- Provides marketing and communications strategy leadership for assigned business units- Manages events both locally and nationally - Utilizes CRM to track proposal volume, win/loss ratio, marketing campaigns and track ROI- Conducts training with sales team (40+ team) on ongoing marketing initiatives and proposal development- Manages marketing team (Sales Support Coordinators and Proposal Writers) that support over $100 million in revenue- SME for two large business units and acts as liaison with internal digital and creative directors and external vendors

- Single marketing professional for 200 plus employees- Coordinate and manage all aspects of national trade shows - Manage website content as well as social media- Develops, designs and produces proposal/marketing graphics- Designs all marketing/sales material- Coordinates with the VP team on marketing needs for each division

- Coordinated and managed all aspects of international and national trade shows as well as divisional events- Developed, designed and produced proposal/marketing final documents such as advertising, trade show graphics and press releases- Furnished reports on new business development leads and clients/competitors- Provided project management to all divisional marketing activities- Researched and managed production of qualifications, proposals, presentations and other marketing materials- Established business development strategies and new business by designing, developing and writing proposal strategies and responses- Organized team of engineers, architects, and senior level management on proposal efforts- Provided outline of proposal to team with writing assignments and deadlines- Maintained calendar of all marketing/proposal activities within division - Managed outside vendors

- Maintained relationships with customers- Arranged all in house and sponsored special events - Guided customers through marketing plans and branding identities- Exceeded proposed sales for each month- Educated customers on new product- Helped accounts increase sales by marketing their business- Established new accounts- Designed and implemented all in-house promotions- Maintained records on all accounts- Set contract pricing for individual accounts- Composed monthly reports to analyze buying trends - Responsible for over one million pieces of direct mail a year- Work directly with customers on advertising concepts- Track and maintain the department budget- Responsible for maintaining the flow of all internal and external projects- Maintain a database of 2,000 plus customers- Assist in planning and implementing special events- Coordinate mass marketing campaigns to generate interest and sales- Proof printed materials for appropriate grammar and spelling- Negotiate quotes with vendors- Compose monthly PowerPoint reports for sales meetings- Produce marketing collateral for sales force- Managed mailroom and marketing assistant