Heather Kanipe Email & Phone Number

Seattle, Washington, Us

Seattle, Washington, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Toronto, On, Ca

Fully responsible for the strategic allocation of in-house resources of over 150 team members for client projects in excess of over $20,000,000 in revenueManage and analyze the capacity available to fulfill project demand and work directly with Project Managers to staff projectsProactively utilize available resource capacity on billable and internal projects to ensure utilization targets are metDefine new processes and new analysis approaches for capacity planning and portfolio managementWork directly with human resources and operations to inform the hiring process

Overall accountability for projects with budgets in excess of $300,000 and timelines in excess of 4 monthsManaged all client communications and expectations and helped ensure client satisfaction in partnership with internal teamIdentified and scoped client requirements and deliverablesResponsible for the creation, delivery, and maintenance of detailed project plans

Santa Monica, California, Us

Fully responsible for conceptualizing and executing digital strategies for business development to realize new revenue streams, including closing new content distribution deals in excess of $500,000 of revenueLed implementation of CRM and social media strategies through numerous platforms including mobile, email and online marketing to a consumer base of 42.9 million subscribers; achievements included increasing Marvin Gaye’s Facebook likes by 200% in one month, as featured in Mashable and the Washington PostHeaded the project management of all web properties, portals, apps and interactive assets for the label group, including launching the first ever official artist site for NirvanaEstablished and maintained policies and goals of digital division Managed the implementation of new technology for digital music distribution, including sourcing, production and product management Managed all Direct to Consumer/e-commerce efforts for the label group including the sales of goods on label web properties Piloted digital marketing with international counterparts to successfully manage multi-territory projects Developed, implemented and managed departmental budgets and P&L’sProject managed new media strategies with marketing, sales, production and licensing departments to ensure timely and successful implementation of product plansDeveloped and maintained relationships with key digital contacts both internal and external

Santa Monica, California, Us

Oversaw all social networking and UGC marketing for UMe releasesIdentified and managed music video assets for both commercial download and streaming exploitation, oversaw product content delivery to business partnersManaged and sought out deep catalog albums ‘long tail’ for digital release Established creative identity and managed content for all UMe web properties including label portal, online ads, widgets, and artist sitesDeveloped and managed new media budgets, actively monitored and evaluated department spend and made recommendations for better spend and results

Santa Monica, California, Us

Responsible for all marketing plans and initiatives for the label Managed budgets and P&L's for the entire labelSupervised A&R and Production staff to keep projects on trackDaily direction of direct to consumer fulfillment house operationsAnalyzed sales and web data to increase sales and develop marketing plansManaged all publicity and marketing for the label and releases including print campaigns, radio promotions, and digital operations

Santa Monica, California, Us

Created online marketing plans for releasesAnalyzed daily salesHired and managed vendors for online marketing campaigns

Santa Monica, California, Us

Managed interns to execute online grassroots marketing strategiesOrganized and prepared statistical bi-weekly reports of online presence and consumer demographicsCreated affiliate network of webmasters to market artists

Los Angeles, California, Us

Managed multiple priority artists for major labels including Sony and UniversalRan online street teams to create a loyal fan base that assisted in peer-to-peer promotionsCoordinated New Media staff and Artist Management to determine online marketing needs and develop strategic plans for the artistsOrganized and prepared statistical monthly reports containing online presence and consumer feedbackWorked with webmasters from affiliate networks to market artists through genre and lifestyle sites