Heather Karellas, Cfre Email & Phone Number

Greater Atlanta Area

• Helping companies establish their unique brand voice• Writing & editing web copy, SEO-optimized blog posts, corporate bios, whitepapers, e-newsletters, fundraising campaigns, and other misc. print & digital materials.• Advising on creative strategy and marketing campaigns• Current & past clients include: Georgia-Pacific, Apartment Therapy, Emory University, Ameris Bank, The Homestead Atlanta, CHRIS 180, Families First, Covenant House Georgia, and more.• Working alongside business partner and external vendors to manage all financial, legal, and administrative aspects of the company

Greater Atlanta Area

• Help donors fulfill their passions and philanthropic goals by connecting them with opportunities to support Covenant House and the resilient youth we serve• Connect with supporters by phone calls, handwritten notes, emails, and in-person visits to update them about Covenant House's work, voice our gratitude for their support, and learn more about them.• Manage all aspects of the Planned Giving program (donations made through a will, bequest, etc.) for Covenant House Georgia and for Covenant House International's supporters who live in Georgia.• Maintain donor records and record notes on donors' wishes, priorities, communication preferences, etc. using EveryAction and DonorPerfect databases.

Greater Atlanta Area

• Execute strong presence for Clif Bar products in assigned geographic and target demographic markets by engaging in consumer sampling, speaking with/educating target consumers on nutrition and product ingredients, and gathering consumer feedback

Greater Atlanta Area

• Curate educational opportunities and engage new partners across the metro Atlanta area to expand the breadth and availability of workshops offered• Develop and grow relationships with instructors and ensure they're getting the most out of their partnership with The Homestead Atlanta• Enter/update partner workshop information on The Homestead Atlanta website

Greater Atlanta Area

• Oversaw all fundraising activities for the organization including grants/sponsorships, individual giving, annual fund, galas and donor events, membership, capital campaigns, planned giving,and Board giving• Collaborated with key stakeholders to create fundraising calendar, budget, strategy, and goals • Closely monitored and reported on program impact, fundraising statistics and metrics, and departmental goals using Raiser’s Edge software• Collaborated with Marketing Department to oversee and create all fundraising communications – including emails, social media posts, and mailed communications• Led four full-time employees raising 50% of the organization’s budget• Worked directly under Executive Director to facilitate organization’s mission and strategic plan

Atlanta, Ga

• Word wrangler and master of puns• Write and edit sales newsletters, blog posts, corporate bios, web content, and product descriptions for clients including Georgia-Pacific Professional, NorSouth Management Services, Georgia Primary Bank, Accella Tire Fill, Home ReBuilders, DogGoneHandy, and others.• Inject humor and a voice, as appropriate, into corporate materials that could otherwise sound dry or purely factual.• Focus on managing multiple projects simultaneously with a keen eye for detail, adherence to deadlines, and regular status updates for ongoing projects.

Atlanta, Ga

• Serving as the main point of contact for SCAD's individual and corporate donors across the country including alumni, parents, past parents, community supporters, Atlanta Advisory Council members, and corporate sponsors.• Led donors through the complete solicitation cycle: identifying, qualifying (using WealthEngine and self-conducted research), cultivating, soliciting, and stewarding donors.• Securing funding through direct solicitation within a dedicated and evolving portfolio of 150+ donors and a pipeline of thousands of prospects.• Boosting donor retention and upgrade rates and acquiring new donors by listening to donors' needs and values and connecting them with corresponding areas of priority for the organization.• Working with Salesforce database to update records, log contacts and visits, create reports, and ensure data quality and consistency. Building toward long-term strategic goals by tracking quantitative, analytical data.• “Knowing my product” by becoming a subject-matter expert in SCAD's 40+ majors (and athletics programs, events, and accomplishments) in order to effectively sell the organization to supporters.

Greater Atlanta Area

• Serving as the main point of contact for SCAD's individual and corporate donors across the country including alumni, parents, past parents, community supporters, Atlanta Advisory Council members, and corporate sponsors.• Led donors through the complete solicitation cycle: identifying, qualifying (using WealthEngine and self-conducted research), cultivating, soliciting, and stewarding donors.• Securing funding through direct solicitation within a dedicated and evolving portfolio of 150+ donors and a pipeline of thousands of prospects.• Tripled goal for number of contacts (3,200+ points of contact with donors per fiscal year); conducted more than 100 in-person meetings with donors in Atlanta and around the country with an emphasis on upgrading donors (of funds raised, 58% were upgrades, 34% were renewals, and 8% were acquisitions).• Boosting donor retention and upgrade rates and acquiring new donors by listening to donors' needs and values and connecting them with corresponding areas of priority for the organization.• Working with Banner database to update records, create reports, and ensure data quality and consistency. Building toward long-term strategic goals by tracking quantitative, analytical data.• “Knowing my product” by becoming a subject-matter expert in SCAD's 40+ majors (and athletics programs, events, and accomplishments) in order to effectively sell the organization to supporters.

Greater Atlanta Area

• Helped coordinate donor events and fundraisers• Proofread grants and appeal letters• Attended board meetings to help guide the organization

Atlanta, Ga

• Served as direct point of contact for all individual donors; proactively solicited gifts, managed donor relationships, and ensured that constituents received timely deliverables and recognition.• Managed relationships with 30+ Center board members, most of whom are C-level executives• Collaborated with colleagues to create cohesive solicitation strategies for the department.• Organized all aspects of planning for annual String Fling gala (300+ attendees; raised over $200,000) and donor appreciation events (200-300+ attendees; held four times per year). Exceeded records for gala fundraising each year.• Extensively used the Raiser's Edge database to enter gifts, run queries and reports, and generate mailings• Started as Development Assistant and was promoted to Development Manager in under one year.

Greater Atlanta Area

During college, I held a variety of miscellaneous jobs and internships, including: • Administrative Intern, Fernbank Museum • Store Associate, Fernbank Museum • Membership Sales, Fernbank Museum • Development Intern, Michael C. Carlos Museum • Marketing Intern, Atlanta History Center • Barista (and caffeine addict), Starbucks • Business Development Intern, Mulling Corporation Management Consulting • Business Communications Lead Teaching Assistant, Goizueta Business School • Student Manager, Marketing Department at Goizueta Business School

Bachelor Of Business Administration (B.B.A.), Organization & Management (Double Major In History)

High School Diploma