Heather Taylor Email & Phone Number

Toronto, Ontario, CA

As the Senior Director of Product Marketing, I lead a team of product marketers, as well as support the Creative and Brand team, to drive the strategic vision and execution of our go-to-market initiatives. With a passion for innovation and a focus on impactful education technology, I oversee the development and implementation of marketing strategies that.

Toronto, Ontario, CA

• Led a team of Product Marketing Managers in developing and executing comprehensive go-to-market strategies for a diverse portfolio of B2B and B2C SaaS products.
• Collaborated closely with cross-functional teams, including Product, Sales, Customer Success and Engineering, to align marketing efforts with product development roadmaps and revenue targets.
• Spearheaded the development of compelling product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings in the market.
• Conducted market analysis, competitive research, and gather customer insights to inform product roadmap decisions and go-to-market strategies.
• Coordinated marketing efforts for two significant acquisitions, seamlessly integrating new products into our portfolio and ensuring their successful introduction to the market.
• 2022 Marketing MVP Award

London, GB

• Successfully led global Product Marketing initiatives in rapidly expanding markets across 30+ countries
• Led the creation and execution of innovative marketing plans for key product launches, including groundbreaking features like Amazon Alexa integration and an instructor mobile app.
• Conducted comprehensive market research, utilizing interviews, surveys, and focus groups to inform product development, messaging strategies, and successful product launches.
• Analyzed data to identify market trends, guide strategic decision-making, and drive continuous improvement across marketing initiatives.
• Mentored and coached emerging marketers, contributing to their professional growth and development within the organization.
• 2020 Marketing Excellence Award

London, GB

• Developed and executed compelling marketing plans that propelled business forward, resulting in significant growth across a $100 million portfolio.
• Leveraged market research, competitive intelligence, and user experience insights to shape product development roadmaps and ensure alignment with customer needs and market trends.
• Spearheaded user advisory board to help inform product development and messaging.

London, GB

• Led a team of 8 Account Executives in SaaS product sales across $23 million territory.
• Hired and trained 3 Top Performers (top 10% of Sales org) over 2 years.
• Partnered with Product Management and Marketing to drive product messaging and campaigns.
• Delivered sales presentations and customer trainings.
• Sales goal exceeder in 2014, 2015, 2016.

London, GB

• Grew territory over $2 million in 3 years.
• Selected to be a regional trainer to mentor new sales representatives.
• Received Top Performer Award (top 10% of Sales org) in 2011, 2012, 2013.