https://rboa.com/

Voxy Media Group is an integrated marketing and advertising agency dedicated to guiding brand managers and business owners through the complexities of today’s marketing landscape. We create innovative multi-platform sales and awareness-driving solutions that produce results. Voxy Media Group merges bold creativity and technology to engage with your target customers - online, in-home and on the move. Visit our website www.voxymediagroup.com

Created the position of Marketing Director for a franchise of 33 Applebee’s Neighborhood Grill and Bar, Qdoba Mexican Grill and Marble Slab Creamery. Reported directly to President/CEO.Managed a $1 million+ budget leveraging traditional media, local store marketing, social media, and point of purchase to maximize sales.• Achieved positive sales growth from 1998-2012 after three years of negative sales trends prior to establishing the Marketing Director position.• Responsible for leading all marketing, menu and product rollouts to support increased multi-stream revenue. • Managed the brand identities of concepts in 12 markets across all communications platforms: advertisements, community/media relations, digital marketing, signage and sales building initiatives.• Opened 29 stores in 10 years. Executed all grand opening marketing plans.• Achieved $7.6 million in incremental sales over 3 years by leveraging Late Night marketing initiatives including program development and execution, creative development and integrated communication. • Created gift card sales initiative resulting in increased sales of 10-30 percent each year for 14 years. Top franchisee in the country 2011-2012 in comparable gift card sales in increasingly competitive B-to-B environment.• Managed/trained Regional Marketing Manager, including day-to-day development and direction, quarterly reviews, goal setting and planning.• Leveraged positive relationships with media representatives and vendors for cross-promotional activities.• Effectively planned and produced multiple employee conferences for 150+ attendees, in the U.S., at sea, and abroad. Developed collateral materials, invoicing, contract negotiation, logistics and budgeting, transportation, food and beverage, educational content and creative entertainment and communication. • Organized and produced several advertising industry awards shows, fundraisers and creative competitions with outstanding reviews.

American Advertising Federation - Tallahassee• Executive Board of Directors, 1996-2002 • President, 2002-2003 • Silver Medalist, 2003-2004 (top achievement in organization) • Conceptualized and produced major fundraising event for 350+ attendees - “Havana Nights” 2012American Advertising Federation - Fourth District• Programs & Conferences Chair 2006-2007

Twenty-two years progressive work from Server/Coordinator/Head Wait/Bartender to Marketing Director with Applebee's.

Freelance Realtor

• Developed media strategies for product launches, public awareness, grand openings, special events, and branding campaigns. • Planned and negotiated traditional media in multiple markets for clients within telecommunication, banking, restaurant, healthcare and political sectors.• Evaluated post-buys and tracked media execution to ensure adherence to media plan.

• Sold and designed effective print media campaigns within client budgets and rigorous deadlines. Created rate cards, sales presentations, in-house promotional materials and market research survey.• Promoted to Advertising Director within three months based on outstanding leadership and sales achievements. • Created Promotions Manager position resulting in increased advertising sales. Drafted and produced radio spots, planned promotional events, concerts, benefits and sponsorships on behalf of the newspaper.