Heather Kersten

Heather Kersten Email and Phone Number

Senior Vice President of Merchandising, Planning and Production Rocksbox @ Rocksbox
Heather Kersten's Location
San Francisco Bay Area, United States, United States
Heather Kersten's Contact Details

Heather Kersten personal email

Heather Kersten phone numbers

About Heather Kersten

Merchant leader with extensive experience owning multiple markets, departments, and business models. Provides a diverse background that includes Omni US merchandising across men’s and women's apparel, accessories, shoes, and licensing. Expertise also includes wholesale and international as well as planning and production. Self-motivated with a track record of meeting and exceeding financial targets. Versatile leader with a clear product point of view, who loves the craft of merchandising and delivering beautiful product to consumers. Is passionate about developing talent, leading collaborate teams, and pivoting quickly in order to respond to customer and market needs. Drives strong business while keeping in mind that product is king and there is nothing stronger than the voice of the customer.

Heather Kersten's Current Company Details
Rocksbox

Rocksbox

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Senior Vice President of Merchandising, Planning and Production Rocksbox
Heather Kersten Work Experience Details
  • Rocksbox
    Senior Vice President Of Merchandising, Planning And Production
    Rocksbox Oct 2021 - Present
    San Francisco, California, Us
  • Independent Consultant
    Merchandising Leader, Retail And Communications Consultant
    Independent Consultant Jun 2020 - Oct 2021
    London, Gb
    -Partner with organizations in helping them grow their businesses across multiple channels and platforms. Contract roles include Fashion Editor and Retail Consultant for a leading online parenting brand, and Advisor to a kids fashion start-up.-Contract lead of LinkedIn Member Success program with Corporate Communications team.
  • Gap Inc./ Banana Republic
    Vice President-Omni Merchandising North America And International
    Gap Inc./ Banana Republic Jul 2016 - May 2020
    San Francisco, Ca, Us
    -Oversaw $500 million in business across Global Accessories, International, Franchise, Licensing and shoes.-Responsible for all online channels and over 500 stand-alone stores; online business contributed 25% of total sales. Focused on on line growth through strategy, long-range plans, product ranking, and marketing roadmaps. -Participated and lead cross-functional collaboration between all partners. Worked closely with CMO to drive aligned strategies for the brand. One of three Vice Presidents reporting directly into the EVP of Merchandising.-Extensive international travel including China, Korea, Japan, France, Italy, UAE and UK; well versed and skilled in garment costing, vendor relationships, raw materials, and sourcing strategy, visual merchandising. -Led all teams to positive comps including Global Accessories, Licensing, Shoes, Japan, Europe and Franchise.-Directed a team of 22 merchants across four Banana Republic businesses and pipelines. -Authored and implemented 2018-2019 long range plans for all businesses.-Relaunched women's and men's handbags resulting in a significant comp. -Owned and executed global inspirational shopping, ideation, and seasonal omni product strategies across all accessories and international. -Led relationships with vendors for licensed areas including jewelry, sunglasses, shoes, and fragrance. Built seasonal strategies, oversaw and drove re-launches, and managed all pipelines and vendors. -Launched Banana Republic goods on Zozotown - Japan’s largest e-commerce platform- and exceeded projected earnings in the first year by double digits. -Developed and assorted a 40th anniversary collection for Japan that was featured in Women’s Wear Daily. -Responsible for building and implementing a ‘co-creation’ model for the Japan exclusives product. -Successfully launched Japan exclusive product in the US online market.-Ran the merchandising side of Franchise market week, working closely with all cross functional teams.
  • Gap Inc./ Banana Republic
    Senior Director Of Banana Republic International & Franchise Merchandising
    Gap Inc./ Banana Republic Jun 2015 - Jun 2016
    San Francisco, Ca, Us
    -Led the Japan, Europe, and franchise merchandising teams, driving country-specific product strategies and ensuring sales and profitability targets were met. -Spearheaded pricing strategy/analysis, IMU guidelines, SKU productivity, and online testing to drive balanced assortments season over season. -Directed a team of 15 merchants. Built and executed localized assortments and exclusive international/franchise product, and streamlined product offerings across all channels.-Built and transitioned the International team from an in-country buying model to a US-based merchandising organization. Led the team through the evolution, addressing areas such as training and new processes, partnering closely with a new cross-functional team.-Responsible for moving franchise toward a ‘push model’ organization. Led the merchandising strategies and localized assortments for 23 countries over 120 stores. Managed all product needs and development. Owned ‘hot store’ assortment for the US and International markets.-Managed the transition of ‘global fit’ to ‘Japan fit’, working closely with technical design, production, and fit models to move the entire assortment to a profitable, relevant fit for the Japanese customer. -Closely examined store assortments and distribution levels. Implemented a ‘shop and shop’ model, streamlining assortment offering and lifting comps.-Capitalized on business opportunities and risks in-season, implementing chase, fast flexible, testing, and RSC levers for both International and franchise markets.-Led cross-functional relationships across the globe. Partnered with in-country leadership to share learnings, drive business results, and understand product needs and customer feedback.-Traveled to various countries multiple times a year to understand cultures, trends, and customer needs.
  • Gap Inc./ Banana Republic
    Senior Director Of Banana Republic Men'S Merchandising
    Gap Inc./ Banana Republic Nov 2013 - May 2015
    San Francisco, Ca, Us
    -Managed a team of 10 merchants, motivating, coaching, and inspiring them to achieve business results. -Led division success by driving a merchandising strategy that met or exceeded financial goats. Delivered 6 quarters of consecutive positive comps.-Prioritized cross-functional partnerships to meet customer expectations and achieve efficiencies.-Developed annual divisional strategies and initiatives that supported brand vision, increased earnings, and provided an exciting customer experience. Protected dominant categories while introducing new businesses.-Provided clear direction for seasonal investments in the men’s business that ensured smart risks were being taken and financial targets met.-Set the division's price position within the competitive landscape, following a good/better/best pricing structure.-Managed divisional strategies in real-time, pivoting and implementing change where needed in order to react quickly to customer and market trends.-Partnered closely with the design team to align on esthetic strategy and growth.-Worked closely with the visual team to ensure flawless store execution and protection of big ideas and vision.
  • Gap Inc./ Banana Republic
    Director - Merchandising Manager Men'S Knits, Sweaters And Accessories
    Gap Inc./ Banana Republic Jun 2011 - Nov 2013
    San Francisco, Ca, Us
  • Gap Inc./ Banana Republic
    Senior Merchandiser Men'S Sweaters
    Gap Inc./ Banana Republic Mar 2010 - Jun 2011
    San Francisco, Ca, Us
  • Gap Inc./ Banana Republic
    Merchandiser Men'S Sweaters
    Gap Inc./ Banana Republic Mar 2008 - Mar 2010
    San Francisco, Ca, Us
  • Gap Inc./ Banana Republic
    Assistant Merchandiser Men'S Knits And Sweaters
    Gap Inc./ Banana Republic Oct 2006 - Mar 2008
    San Francisco, Ca, Us
  • Gap Inc./ Banana Republic
    Distribution Planner
    Gap Inc./ Banana Republic Jan 2005 - Oct 2006
    San Francisco, Ca, Us

Heather Kersten Skills

Merchandising Fashion Apparel Wovens Sweaters Retail Management Trend Analysis Marketing Merchandise Planning Assortment Inventory Management Sales Cross Functional Team Leadership Trend Social Media Customer Service Driving Results Customer Insight Team Building Retail Buying

Heather Kersten Education Details

  • California State University, Chico
    California State University, Chico
    Public Speaking

Frequently Asked Questions about Heather Kersten

What company does Heather Kersten work for?

Heather Kersten works for Rocksbox

What is Heather Kersten's role at the current company?

Heather Kersten's current role is Senior Vice President of Merchandising, Planning and Production Rocksbox.

What is Heather Kersten's email address?

Heather Kersten's email address is he****@****aol.com

What is Heather Kersten's direct phone number?

Heather Kersten's direct phone number is +141542*****

What schools did Heather Kersten attend?

Heather Kersten attended California State University, Chico.

What skills is Heather Kersten known for?

Heather Kersten has skills like Merchandising, Fashion, Apparel, Wovens, Sweaters, Retail, Management, Trend Analysis, Marketing, Merchandise Planning, Assortment, Inventory Management.

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