Heather Witten Email & Phone Number

United States

Stratford, London

Responsible for brand management, social media, email marketing, website management and print for four brands and websites.

Surbiton

Email Marketing• Re-evaluating customer journey emails• Launch of Welcome Home email• Segmentation and maintenance of data• Twice weekly email send• Content and graphic creationEvents• Stand management at London Boat Show• Event management at Cowes Week• Video and content creationSocial Media• Management of Facebook, Twitter, InstagramFunding the Future Campaign• Contacting all RYA sailing clubs to encourage them to enter competition to win £5k• Helping to choose top ten shortlist from 56 entries• Maintaining relationship with winner

North Acton

Email Marketing• Planning all email marketing activity as well as Welcome, Re-engagement and Transactional emails 3-6 months in advance• Effectively segmenting customer data• Building unique templates using HTML• Writing eye-catching and optimised content• Developing data lists organically• Experience in working with many ESPs including Mailchimp, Smartfocus and Lyris PPC & SEO• Finding the best agencies to help start Trotters’ online advertising• Working with them to start AdWords campaigns• Working to PPC budget• Analysis of keywords• Reporting on results• Optimising product copy for SEO• Writing and improving ad copyMagento Replatforming• Creating a unique specification for the new Trotters website based on the needs of customers and company directors• Working with and guiding my team on a clean and approachable design• Liaising closely with the development agency to implement features and design• Preparing and uploading product data• Handling sensitive customer data Marketing• Creating persuasive marketing plans for email, social and website three months in advance• Carrying out these plans with the help of the team• Writing on-brand and informative content for email newsletters and the website• Working with the Visual Merchandiser to make sure marketing activity and customer journey tied in with stores to maximum effect• Reporting on results using Google AnalyticsPhotography• Working with an agency to make sure all product shots were done to show the clothes at their best• Created a new product shot style for the new site• Directing on the lifestyle shoot to make sure there were usable shots for the website Shops• Working on the shop floor• Stock taking• Visual merchandising• Finding ways to link the stores and the website

North Acton

Battersea, London

Email MarketingConceptualising campaigns, copy writing briefing into designers, coding newsletters, executing send-out and reporting results.Social MediaManaging Handpicked Collection and Handpicked Foodstore’s Facebook, Twitter, Google+ Pinterest and Instagram accounts including creating competitions, interesting content, promoting products and managing any queries or complaints that come through these channels.Content ManagementUpkeep of seasonality and newness of www.handpickedcollection.com, copy writing, onsite visual merchandising.Photo ShootsOrganising large scale shoots and assisting on location.Customer ServicePROffice managementFront of house

Education record

Education record