Heather Koopman Email & Phone Number

Responsible for day-to-day strategy and operations for a 40M+ charitable foundation, with a focus on children's educational development and animal welfare. Manage grant application rounds, support nonprofit partners throughout their grant term, and ensure responsible stewardship of charitable funds.

Strategically analyzed possible sites and evaluated market conditions to determine which were favorable for rehabilitation or new construction. Purchased a corner lot and architectural plans for a home in Manhattan Beach. Oversaw general contractor and subs to ensure deadlines were met. Itemized bookkeeping and cash flow management.• Secured a construction loan at a below market rate.• Negotiated the largest bitcoin sale for a residential real estate property in California.

Provided expertise in creating PR materials, including writing and editing press releases and online content. Clients included The Family Savvy, Macy + Associates, Paula Langstein Art, Gifted Journeys and Birdaria. Analyzed clients’ needs and strategically worked with them to determine how to best publicize their endeavors.• Articles in The Family Savvy, a family blog chronicling adventures around Los Angeles for the elementary school set, resulted in an increase in traffic to the site.

Served on the board of a 100% volunteer women’s organization dedicated to serving the needs of the South Bay community in Los Angeles through a variety of charitable and philanthropic programs.• Elected to the Nomination and Leadership Development (NLD) committee for two years. The committee was charged with slating the incoming board of directors and scouting for future leaders in the organization. • Reviewed over 60 applications, conducted interviews with high school candidates and awarded 14 of the students’ college scholarships.

Headed the PR & marketing department of Blik, the leading designer and maker of self-adhesive, removable surface graphics. Led strategy discussion with the Blik co-owners surrounding product launches which included working with brand partners and in-house designers. Formulated engagement strategies on all major social platforms on behalf of Blik. Implemented promotional opportunities to drive brand awareness, traffic and sales. Media placements included Interior Design, Lonny, Lucky, HOW, Metropolis, The New York Times and the Los Angeles Times.• Developed the strategy for the launch of Hello Kitty x Blik wall graphics, which included a pre-launch story in the Los Angeles Times and a joint Instagram promotion with Hello Kitty’s Instagram account (700k+ followers) which led to one of Blik’s strongest first day sales ever.• Grew Blik’s Facebook fan page from 10k to over 45k with targeted promotions. Online sales grew as Facebook fans rose.• Orchestrated Blik’s 10-year anniversary celebration that included a 200+ person party and a 10-week giveaway of limited-edition wall graphics through a Facebook promotion.

Directed account team at full-service public relations and advertising agency to create strategies and orchestrate media launches for residential developments to coincide with the properties going on the market. • W Hollywood Residences: Charged with generating interest 18 months prior to opening through media relations and co-branded events. Vetted and secured partnerships with Bentley Beverly Hills, Dwell on Design, Los Angeles Magazine and St. Jude Children’s Research Hospital. Prior to the grand opening in November 2009, the PR push helped the sales team educate the market about the property and create word of mouth buzz without having to resort to discounting strategies. Media placements included The New York Times, Los Angeles Times, Angeleno, Los Angeles Confidential, People, Los Angeles Magazine, KTLA, KTTV and KABC. • Villa Malibu: Developed pitch on the luxury-leasing trend in Los Angeles and successfully garnered print and TV coverage reaching the luxury market, including Los Angeles Times, Daily Candy, C Magazine, Los Angeles Confidential and Extra-TV. Media coverage supported leasing team’s effort to position the property as an ultra-luxury community - without a beachfront location and in eight months; the property went from 0% to 80% leased.• Santee Village: Secured four-page article in Women’s Wear Daily during Los Angeles Fashion Market Week that targeted key demographic, in addition to coverage in Angeleno, 944 Magazine and Los Angeles Business Journal. During opening week, more than 20 units were put under contract.

Us

Hired to create a public relations component at a boutique design/marketing agency specializing in fashion and lifestyle brands. Integral part of creative team, concentrating on the MAGIC Int’l account, the world’s largest producer of apparel industry trade shows with over 100,000 attendees biannually.

Developed and implemented a public relations plan for Blik, the creators of an award-winning line of self-adhesive wall decals, with the goal of securing coverage on the creators of Blik in business magazines

Rutherford, New Jersey, Us

Managed marketing efforts and coordinated the development of all sales collateral material for TravelAge West, a bi-weekly B2B publication serving travel professionals in the West, in addition to supporting additional NTM publications. Responsibilities included attendee marketing and promotions for annual trade show, writing and editing custom publishing projects and coordinating special events/contests.

Bachelor Of Science, Television/Radio, Advertising/Pr

Education record