Digital Marketing Coordinator specializing in content creation and marketing, website redesign and management, social media marketing and management, brand development, advertising design, and print material design. Content creation experience in blogging, newsletters, website copy, social media calendar, ad copy, and promotional material copy. Former middle school English teacher and current Green Industry enthusiast. I have grown up in the Landscaping field, and my first job was cleaning at my dad's shop in the Metro Detroit area. After having my own children, I wanted to be able to be more present with my daughters, so I resigned from teaching. With a degree in English and Communication, I decided to plug into the Green Industry in a content-creating capacity. I absolutely love to write and design. Being able to communicate the value and importance of the Green Industry to others is so important and just so much fun too. I am in the process of writing my own blog about the crazy world of homeschooling from a former educator's perspective as well!I am adaptable, driven, self-motivated, organized, and extremely hardworking. I live by the idea that you shouldn't present a problem if you don't have a few possible solutions up your sleeve. I currently work part-time for TruNorth Landscaping and Green Team Lawn Care, as well as working Part-Time for Landscape Leadership. I am actively pursuing freelance writing for topics I am passionate about as well.In addition to writing website content & blogs for 5+ websites, I have had articles featured in Lawn and Landscape, Totallandscapecare.com, Turf Magazine, Traverse City Business News, & Grand Traverse Women
Landscape Leadership
View- Website:
- trunorthlandscaping.com
- Employees:
- 4
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CopywriterLandscape LeadershipTraverse City, Mi, Us
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Digital Marketing And Advertising CoordinatorTrunorth Landscaping Sep 2018 - PresentI lead the entire marketing and advertising efforts for both TruNorth Landscaping and Green Team Lawn Care. I helped TruNorth grow from a $1.9 to $4.4 million dollar company over the past 5 years.Overall tasks include:Develop & implement marketing strategy plans Analyze, report data, & make marketing recommendationsDesign, edit, & publish content & graphics on WordPress websitesManage & enhance Wordpress websitesDesign & monitor ads for both print and digital Create, write, & track monthly newslettersObtain contracts from contractors & coordinate services (ad agencies, photographers, etc.)Plan, stage, & execute photo shoots with professional photographerCurate content for, schedule, & manage social platformsDesign all outbound print materialsEnter company in both state and national awards including creating entrance packages and writing contentArticles featured in Lawn and Landscape, Totallandscapecare.com, Turf Magazine, Traverse City Business News, & Grand Traverse Women. -
Administrative Office SpecialistTrunorth Landscaping Oct 2018 - Dec 2020Traverse City, MiI assist the CFO, COO, and Group Leaders with a variety of tasks. I develop charts, documents, etc. on Word and Excel. I create Powerpoint and Prezi presentations for both educational and promotional purposes. I assist in Human Resources with developing career paths and JVPS. . I answer phones and take new leads. I manage all updates to company documents and create portfolios of our work to be presented to clients. I am basically a catch all for all leadership in the company.
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Sales And Estimating SpecialistTrunorth Landscaping Jan 2018 - Mar 2020Traverse City, MiI assist our designer and sales/estimator team. I have learned LMN and all of its functions. I create, edit, and print weekly progress reports for our new leads, pending projects, and progress payments. I maintain client tracking including surveys, thank you notes, etc. I organize and update client folders and documents. I create and edit Job Planner and Proposals on LMN along with tracking and monitoring client status. I track actuals to compare to our quoted estimates and accurately enter tags to create useful reports and statistics.
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CopywriterLandscape Leadership Apr 2022 - PresentCopywriting for large commercial landscaping clients including webpage content, blog content, and case study content. Conducted interviews with both client team members and their clients.
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Digital Marketing AssociateLandscape Leadership Aug 2021 - PresentAll digital marketing tasks were completed in HubSpot and Google platforms. Tasks include editing blogs written by several different copywriters, uploading blog content to 15+ client sites, inserting appropriate hyperlinks, inserting appropriate CTAS, selecting corresponding photographs and videos to include, adding and linking anchors, and writing alt text and meta descriptions. I have also created a master document of all special notes and instructions for each unique client.
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Middle School English, Language Arts, Reading, Social Studies, And Bible TeacherTraverse City Christian School Sep 2010 - Jun 2018Traverse City MiAs a teacher at a small school, I wore many hats. I have had 9 years of teaching experience total, 1 year spent at a school in Macomb, Michigan. Along with all of my teaching responsibilities, over the 8 years at TC Christian I assisted with advising Student Council, sat on the Education Committee, and led the charge on several other committees and tasks. I developed excellent curriculum, worked closely with students and parents, effectively communicated with other teachers and parents, and fostered long lasting relationships with students.
Heather Kortokrax Skills
Heather Kortokrax Education Details
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English/Language Arts Teacher Education
Frequently Asked Questions about Heather Kortokrax
What company does Heather Kortokrax work for?
Heather Kortokrax works for Landscape Leadership
What is Heather Kortokrax's role at the current company?
Heather Kortokrax's current role is Copywriter.
What schools did Heather Kortokrax attend?
Heather Kortokrax attended Ferris State University.
What skills is Heather Kortokrax known for?
Heather Kortokrax has skills like Leadership, Blog Writing, Writing, Lmn Program, Sales Process, Google Business, Social Media, Hubspot Social Media Marketing Certified, Proofreading, Listening, Communication, Hubspot Content Marketing Certified.
Who are Heather Kortokrax's colleagues?
Heather Kortokrax's colleagues are Martin Horner, Phillip Schutte, Katharen Ball, Rose Eavou Jelinek, Joshua Mueller.
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Heather Kortokrax
Traverse City, Mi
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