Led the brand and marketing team and more than 25 clients. I had the privilege of leading our research, building new brands, refining strong brands, and creating digital-first integrated marketing campaigns that helped to clarify and empower the people and organizations we served to do more good in the world.

Equipped our team and clients to make data-informed decisions to measure and understand brand awareness, recognition, perception, and trust, so they could clarify their brand strategy, define their unique value proposition, and tell stories that drive results.

Worked with many scaling tech start-ups and well-established national and global organizations to build their brand(s), create and refine their marketing and communications strategies, manage crisis communications, and engage their audiences with captivating storytelling and content. Privileged to have served clients in healthcare, technology, privacy and security, education, and non-profit sectors.Unplanned bonus: Autonomy and privilege to care for my kids well during a global… Show more Worked with many scaling tech start-ups and well-established national and global organizations to build their brand(s), create and refine their marketing and communications strategies, manage crisis communications, and engage their audiences with captivating storytelling and content. Privileged to have served clients in healthcare, technology, privacy and security, education, and non-profit sectors.Unplanned bonus: Autonomy and privilege to care for my kids well during a global pandemic. Show less

Designed and delivered an integrated marketing campaign strategy, tagline, and copywriting called "One With Them" that helped significantly grow reach and results year-over-year for a non-profit client. Campaign tagline and creative still in use and demonstrating impact five years later.

Strategically led our uniquely Canadian national brand mandate as the first ever Canadian brand manager at Canada's largest non-profit. Worked in concert with my global counterparts to shape our uniquely Canadian identity, diversify our audience and revenue streams, build brand awareness, familiarity, recognition and trust, and create agile process and integrated campaigns that actively engaged millions of Canadians from their screens to their drive to live events. Three teams directly reported… Show more Strategically led our uniquely Canadian national brand mandate as the first ever Canadian brand manager at Canada's largest non-profit. Worked in concert with my global counterparts to shape our uniquely Canadian identity, diversify our audience and revenue streams, build brand awareness, familiarity, recognition and trust, and create agile process and integrated campaigns that actively engaged millions of Canadians from their screens to their drive to live events. Three teams directly reported to me encompassing brand, design, content strategy, copywriting, and campaign media buying. Cross-functionally led teams of 30-50 for integrated comms campaigns from resource gathering in the field to go-to-market to live experiences to post-mortem data analysis and year-over-year growth. Left to be present more with my young family. Continue to call many WVC staff and alumni my closest friends and greatest mentors. Highlights included:- Helping lead and shape the culture shift to a transmedia, omnichannel storytelling approach. - Partnering with a cross-functional group of seven individuals to redesign our entire digital experience (worldvision.ca) in less than three months from project kick-off to public launch.- Directing a team of 30+ staff to create two, successful, multi-year national integrated marketing campaigns. - Managing World Vision International’s global visual identity, ensuring training and compliance at the national level, and helping launch a fully refreshed brand identity (2017). - Researching, monitoring, measuring, and responding to our brand health scores and voice of the customer reporting. - Developing deep expertise on Canadians’ connection to charitable giving and engagement with issues to drive growth in brand familiarity, trust, favourability, and engagement.- Representing World Vision Canada in public speaking engagements that enabled and equipped key partners to be champions of our brand. Show less

Managed all public relations engagement with media in traditional and digital platforms, including responding to all media inquiries and cultivating media opportunities with American Idol judges and contestants. Crafted on-air scripts, e-communications, and print publications on behalf of the Executive Team, including consulting on issues management and crisis communications. Led rebranding efforts to YES TV and Crossroads Global Media Group, including development of visual and verbal identity.

Directed student learning and aided in student writing and critical thinking development in a Master’s level Research Methods course.

Conducted in-depth literature reviews and contributed research for a SSHRC funded communications research project.

Created and led all communication efforts, directed a rebranding initiative, including the creation of a refreshed brand identity - visual and verbal that was board approved. Organized and led a fundraising race that raised more than $100K in support of Hamilton Health Sciences and Reach Forth in its first three years. Managed over 200 volunteers in various leagues and ministry areas, provided leadership to summer interns, and directed successful grant initiatives.

Provided leadership, guidance, and feedback to 200 undergraduate communications students through one-on-one advising, weekly tutorials, and guest lectures.

Supported the Public Affairs Manager in all communications initiatives, including leading social media and website development, and writing creative communications for awareness, fundraising, constituent, and government groups. Participated in organization-wide intensive brand, communications, and culture training in Washington, DC.

Developed professional communications templates for all internal and external communications to donors, participants, and volunteers, and directed successful grant initiatives. Founded and co-led an inner-city sports program that engaged 50+ children and youth on a weekly basis that I continued to co-lead for years to come.

Led more than 100 staff and 2,000 campers as the senior staff administrator of the camp.

Led co-workers and coached athletes in swimming, track and field, and other sports and fitness activities. Facilitated complete integration of all athletes by supporting athletes with disabilities 1:1 in a custom program co-designed with them and their grown-ups.