I enable businesses to tap into the data they cannot currently use, whether the data lies internally or in web applications. I am tool agnostic, and therefore can build and recommend technologies that align with your current business needs. Services include strategy, reporting and dashboards, and predictive analytics focused on the principles of social behavior.

Lead analyst for big data solutions, focused on harvesting insights and optimizations to improve business performance across all levels.

Provide digital analytics strategy on as-needed basis for larger clients, including detailed discovery and recommendations based on business needs and current marketing landscape. Enable roll-out of strategy through KPI development and data collection and documentation.

Provided thorough campaign analytics, from pre-campaign mapping with tracking documentation, to mid-campaign optimization, and ending with full campaign analysis and cross-channel reporting. Heavily involved in insights and strategy for new business initiatives and client growth through data-focused segmentation.Won 2013 Q3 Inspired Performance Award

Adjunct instructor for MAT772: Applied Math for Electrical Lineman. Also worked as an instructor in the Academic Achievement Center specializing in mathematics and GED instruction.

- Gathered, designed, evaluated and documented business requirements for assigned projects.- Managed agency relationships, provided direction to facilitate the design and implementation of customer-driven b2b and b2c direct e-mail communications.- Collaborated with Marketing managers to ensure that all e-mail content was effective, on strategy, accurate and legally compliant.- Built, tested and launched e-mail campaigns using an external E-mail Service Provider and used feedback and testing to design, develop, and improve marketing messages.- Stayed current on industry best practices and innovations relating to technology and processes to drive innovative business solutions.