• Ideate and execute annual marketing strategy and initiatives to increase lead generation • Create and manage Content Distribution Strategy including market research, persona interviews, and content analysis• Utilize Google Analytics to conduct market research and strategize remarketing plans• Lead content creation including website materials, copywriting, graphics, and videos• Create and manage ads across multiple platforms

• Ran data analyses to compile reports for distribution to top management to identifyspecific opportunities for sales growth• Project manager for implementation of CRM system (HubSpot) to help identify and convert leads• Compiled and update data and information in reports to assist decision makers• Managed digital marketing (social media, emails, website, blog and generate in-office content)• Identified patient leads in the community and cultivate relationships in order to growLASIK surgery and other appointment types• Interacted with external parties to coordinate and execute participation in health and socialevents in the community

• Increased catering delivery sales by 140% in first year because of implementation ofcatering systems, 1:1 marketing, and execution of sales events in the area• Planned and executed multiple marketing events on a monthly basis and analyze thesuccess of each event• Developed, implemented, and coached people and systems to increase transaction countand check average over the counter• Integrated marketing and sales data to report success and identify improvements ofmarketing and sales programs• Responsible for obtaining and keeping new sales clients through selling catering outsideof the store• Created and scheduled monthly social media posts, advertisements, and event flyers• Managed all 30 staff members to execute Sales and Brand Growth Vision, includingleading restaurant operations and planning monthly team meetings

• Trained, supervised and developed 14 employees of The Cottages• Direct responsibility for P&L for The Cottages (Berry College business enterprise)• Initiated changes to training system, employee evaluations, and guest experiences• Created and implemented new Performance Review process which evaluates workerperformance on 6 different criteria• Initiated and executed first gift shop which benefits other student enterprises

• Supervised and delegated housekeeping and office work to 9 employees of The Cottages• Collaborated with campus departments and administration to organize an open houseevent• Designed brochure and updated website material• Coordinated reservations for groups, wedding parties, and individuals in order to buildmeaningful relationships

Summer Position• Responsible for following specific policies and procedures regarding transactions• Resolved discrepancies in accounts• Responsible for cross sales opportunities with existing and new customers

• Conducted responsibilities to maintain a clean and orderly checkout environment• Provided excellent customer service to ensure an excellent in-store experience• Resolved customer complaints