Heather L.

Heather L. Email and Phone Number

Area Manager | Southern Glazer Wine & Spirits @ Southern Glazer's Wine & Spirits
Heather L.'s Location
Morro Bay, California, United States, United States
Heather L.'s Contact Details

Heather L. work email

Heather L. personal email

n/a
About Heather L.

I am a seasoned Sales and Business Development Leader with extensive experience driving continuous year-over-year revenue growth, with a successful track record of developing new business, managing key accounts, while effectively using strategic methodologies to build a growing client pipeline. I thrive on helping customers and companies identify business problems and apply creative and innovative solutions to address their goals. In 2021, as an Area Sales Manager my team and I delivered $11M+ in annual sales through solid relationship-building, understanding customer’s goals and priorities, and a keen ability to convey account risks and opportunities.In 2018, I won “Key Account Manager of the Year” for Southern Glazer Wine & Spirits in the largest Wine & Spirits market (SoCal) for consistently driving our team’s sales volume while exceeding my personal sales quotas. To further my industry knowledge and credibility during my sales career in the wine & spirits industry, I pursued and achieved several rigorous certifications, including Certified Sommelier through the Court of Masters Sommeliers, Certified Spirit Specialist, and Certified Wine Specialist through the Society of Wine Educators. AREAS OF EXPERTISE:► Account Management► Strategic Leadership► Business Development► Pipeline Management► Lead Generation► Cold Calling► Sales Discovery► Deal Negotiation & Closing► Exceeding Sales Quotas► Consultative Selling► Strategic Business Planning► Sales Management► Solution Selling► Vendor Negotiation► Business Operations

Heather L.'s Current Company Details
Southern Glazer's Wine & Spirits

Southern Glazer'S Wine & Spirits

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Area Manager | Southern Glazer Wine & Spirits
Heather L. Work Experience Details
  • Southern Glazer'S Wine & Spirits
    Area Manager
    Southern Glazer'S Wine & Spirits Apr 2023 - Present
    Miami, Florida, Us
  • Ekos
    Account Executive, Wine Division
    Ekos Jan 2023 - Apr 2023
    Charlotte, North Carolina, Us
  • Restaurant365
    Account Executive, Mid Market
    Restaurant365 Apr 2022 - Dec 2022
    Irvine, California, Us
    Restaurant365 is a rapidly growing SaaS company disrupting the restaurant industry. Our cloud-based platform provides a unique, all-in-one accounting and operations solution for restaurants. The team at R365 is passionate and is dedicated to facilitating optimal productivity and profitability for every restaurant business.►Oversee and manage end-to-end sales cycles including prospecting, discovery calls, productdemonstrations, proposal delivery, contract negotiation and deal closure.►Prospect, develop and build sales pipeline using various channels and methodologies.►Sells on value and return on investment vs. features & functions using the MEDDPICC sales methodology.►Networks with vendor partners to build long lasting business relations and cross-functionalpartnerships.►Consistent and continued product expert development to engage and advise customers on platformfunctions and benefits during live demo presentations.
  • Southern Glazer'S Wine & Spirits
    Area Sales Manager
    Southern Glazer'S Wine & Spirits 2019 - Mar 2022
    Miami, Florida, Us
    Delivered $11M+ annual sales (2021) from 300+ accounts for wine & spirits distributor ranked #18 onForbes list of America’s largest privately held companies.►Foster and fortify partnerships with behemoth global suppliers, conducting quarterly business reviews (QBR) and demographic analyses to identify account-specific risks and opportunities, resulting in dramatic volume increases for most significant national suppliers.►Expand relationships with high-profile multinational accounts, including Ritz Carlton, Four Seasons, and Hilton.►Elevate performance of 6 Sales Consultants through coaching, mentoring, training, and performance reviews, yielding greater consistency in meeting or exceeding forecasted distribution and volume goals in each territory.►Continually meet or exceed sales quotas through active prospecting, consultative selling, skillful negotiation, attentive problem-solving, and accurate forecasting.►Established “roadmap” templates by supplier and brand as a quick reference for salespeople to identify growth areas with concrete timelines, dramatically improving sales efficiency with larger, multi-unit national accounts.►Rapidly learned new, proprietary, Salesforce-based CRM and e-commerce platform designed to accelerate account management and ordering convenience.
  • Southern Glazer'S Wine & Spirits
    Key Account Sales Manager
    Southern Glazer'S Wine & Spirits 2016 - 2019
    Miami, Florida, Us
    Earned promotion following outstanding performance in support of Area Manager to elevate achievement of entire team through regular internal communications, key account management, and onsite brand and product training. ►Upsold existing accounts and solidified new relationships to reach nearly 3X of monthly targets.►Repeatedly increased sales volume for largest national account through diligent account management.►Boosted sales volume substantially by assessing needs, delivering engaging value proposition, and negotiating contract with large grocery chain.
  • Niner Wine Estates
    Sales & Hospitality Director
    Niner Wine Estates 2011 - 2016
    Balanced priorities between B2B and B2C sales, onsite event planning and execution, staff development, strategic planning, and consumer outreach for start-up company. ►Advanced B2C channel sales by 25% - 30% YoY throughout tenure by spearheading experiential marketing initiatives, including tasting room, wine club, exclusive 600-person parties, guest chef / winemaker dinners, and monthly wine education seminars. Created and implemented channel pricing structures and marketing programs.►Initiated hospitality center and restaurant operations, including standard operating procedures, training guides, brand vision, recruiting and hiring, and sales operations.►Hosted distributor visits to generate goodwill and gain new distribution, increasing global account base by 200%.

Heather L. Skills

Leadership Solution Selling Consultative Selling Sales Process Social Media Public Speaking Salesforce.com Beverage Industry Wine Education Account Management Sales Cold Calling Software As A Service Sales Operations Customer Satisfaction Food And Beverage Business Development Outreach.io Food And Beverage Management Team Management Team Leadership Lead Generation Customer Relationship Management Outside Sales Software Industry Sales Management Sales Pipeline Management Wine Sales Direct Sales Operations Management Sales And Marketing Business To Business Microsoft Excel Hospitality Time Management Employee Training Customer Service Product Demonstration Interpersonal Skills Teamwork Management Sales Execution Analytical Skills Client Presentation Problem Solving Sales Presentations Wine Tasting Cloud Computing Closing Contracts Wine And Spirits Industry

Heather L. Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    Agribusiness - Concentration In Marketing - Minor In Wine & Viticulture

Frequently Asked Questions about Heather L.

What company does Heather L. work for?

Heather L. works for Southern Glazer's Wine & Spirits

What is Heather L.'s role at the current company?

Heather L.'s current role is Area Manager | Southern Glazer Wine & Spirits.

What is Heather L.'s email address?

Heather L.'s email address is he****@****ine.com

What schools did Heather L. attend?

Heather L. attended California Polytechnic State University-San Luis Obispo.

What skills is Heather L. known for?

Heather L. has skills like Leadership, Solution Selling, Consultative Selling, Sales Process, Social Media, Public Speaking, Salesforce.com, Beverage Industry, Wine Education, Account Management, Sales, Cold Calling.

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