Heather Lansdowne Email & Phone Number

Canberra, Australian Capital Territory, Australia

• Social Media – Planned and implemented social media content calendars for ABS’ releases, monitored and reported on social metrics, responded to public queries. Created a social media strategy which increased follower.

• Communications Design – Wrote and designed marketing collateral, online, print and radio advertisements and internal department news articles. Supported Australia Marriage Law Postal Survey communications, contributing.
• Web Content – Wrote webpages for Australian Marriage Law Postal Survey and 2016 Census Websites.
• Social Media – Planned and implemented social media plan for 2016 Census recruitment and Australian Marriage Law Postal Survey as well as BAU ABS releases.
• Media buying – Liaised with media buying agency to obtain approval for media spending.
• Video projects – Managed video production company to interview ABS staff during the Australia Marriage Law Postal Survey to create a series of videos for internal and external use.
• Procurement – Engaged agencies and create contracts for public sentiment testing in liaison with procurement team.

Canberra, Australian Capital Territory, Australia

• Writing – Pitched and wrote over 70 articles based on Canberra events, fashion, food, lifestyle, opinion, as well as covering news opportunities as dictated by press releases and editorial direction.
• Photography – Shot and edited photos to accompany most of my articles.
• Social media – Shot and shared photographs on Instagram, hosted sponsored Facebook live events.
• Articles shared by ACT Chief Minister Andrew Barr.
• Regularly completed 400 word articles within a 2-3 hour time frame.
• Created popular series such as the Canberra Op Shop Guide and Walking the Centenary Trail in 8 Days.

Canberra, Australia

• Event management – Worked with events team, clients, chefs and on-site managers to administer 749 events in 2014
• Administration – Answered 10-20 phone and 30-40 email enquiries per day, entered event bookings into Events Pro system, submitted requests to Timetable, Estate Management and Security
• Accounting – Matched invoices paid against completed events
• Inbox Management – Managed 3 email inboxes to ensure all enquiries were responded to within 24 hours
• Client Liaison – Met with both internal University and external clients to showcase venues, explain audio visual and set up procedures, plan upcoming events
• Customer satisfaction analysis – Implemented a monthly feedback survey to establish opportunities to improve products and services

Canberra, Australia

• Writing – Interviewed customers to create 7 case studies, wrote 2 press releases
• Social Media – Updated and managed Facebook, Twitter and LinkedIn profiles
• Web copywriting and layout – Created web page layouts using Protoshare
• Newsletters – Managed newsletter lists and distribution
• Proofreading – Proofread data sheets, web copy and partner agreements
• Customer Relationship Management (CRM) – Managed prospects in Salesforce

Canberra, Australia

• Event promotion – Added exhibitions and events to MY ATDW database, provided ongoing listings to BMA, free event listing websites etc
• PR – Liaised with bloggers to cover and promote key exhibitions, openings and events
• Event management – Assisted marketing and events teams to arrange exhibition launches
• Accounting – Coded and processed invoices, managed reg 9 approvals, hospitality requests etc, tracked spending in budget spread sheets
• Reporting – Scanned published advertisements for board meetings
• Scheduling – Created spread sheets for scheduling all activities for marketing team

Canberra

• Writing – Wrote for blog, Twitter, Facebook, Google+, industry forums, press releases, customer emails sent to 40,000 customers, web copy, newsletters
• Event Management – 3 Christmas parties, 5 staff bonding events for up to 100 people
• PR – Acted as media liaison for contacts at Canberra Times, ITnews, BRW, CRN etc
• Campaigns – EDM, mailouts, radio, social media - increased take-up rate for “March Madness” promotion by 33% from previous year
• Evaluating communications results – Used Google Analytics, Buffer, Campaign Monitor to track web traffic statistics, click through rates etc
• Reporting – Reported to senior managers on social media metrics and campaign outcomes

Canberra

• Writing – Wrote for blog, Twitter, Facebook, Google+, industry forums, press releases, customer emails sent to 40,000 customers, web copy, newsletters
• Campaigns – EDM, mailouts, radio, social media - increased take-up rate for “March Madness” promotion by 33% from previous year
• Evaluating communications results – Used Google Analytics, Buffer, Campaign Monitor to track web traffic statistics, click through rates etc
• Reporting – Reported to senior managers on social media metrics and campaign outcomes
• Social media – Increased click through rates on Twitter by 50%. Increased Facebook fan numbers for just $1.25 per fan through targeted Facebook advertising campaign
• Customer service – liaised with customers via industry forums, social media, email, responded to concerns outside of hours when necessary

• Writing – Wrote for blog, Twitter, Facebook, Google+, industry forums, press releases, customer emails sent to 40,000 customers, web copy, newsletters
• Evaluating communications results – Used Google Analytics, Buffer, Campaign Monitor to track web traffic statistics, click through rates etc
• Reporting – Reported to senior managers on social media metrics and campaign outcomes
• Social media – Increased click through rates on Twitter by 50%. Increased Facebook fan numbers for just $1.25 per fan through targeted Facebook advertising campaign
• Customer service – liaised with customers via industry forums, social media, email, responded to concerns outside of hours when necessary
• Intranet and Knowledge Base systems – Experience with Confluence, Microsoft SharePoint

Bachelor Of Communication (Advertising/Marketing), Advertising/Marketing

Education record

Education record