Heather Lansdowne Email & Phone Number

Canberra, Australian Capital Territory, Australia

• Social Media – Planned and implemented social media content calendars for ABS’ releases, monitored and reported on social metrics, responded to public queries. Created a social media strategy which increased follower base by 22k (12%), views by 2M (25%) and engagements (likes, comments, shares) by 278k (81%) in 2019.

• Communications Design – Wrote and designed marketing collateral, online, print and radio advertisements and internal department news articles. Supported Australia Marriage Law Postal Survey communications, contributing to participation rate of 79.5% for a voluntary survey. Contributed to Census awareness campaign resulting in increase in awareness of Census from 78% in mid-July 2016 to 89% just before Census night on August 9 2016. • Web Content – Wrote webpages for Australian Marriage Law Postal Survey and 2016 Census Websites.• Social Media – Planned and implemented social media plan for 2016 Census recruitment and Australian Marriage Law Postal Survey as well as BAU ABS releases. • Media buying – Liaised with media buying agency to obtain approval for media spending.• Video projects – Managed video production company to interview ABS staff during the Australia Marriage Law Postal Survey to create a series of videos for internal and external use. • Procurement – Engaged agencies and create contracts for public sentiment testing in liaison with procurement team.

Canberra, Australian Capital Territory, Australia

• Writing – Pitched and wrote over 70 articles based on Canberra events, fashion, food, lifestyle, opinion, as well as covering news opportunities as dictated by press releases and editorial direction.• Photography – Shot and edited photos to accompany most of my articles.• Social media – Shot and shared photographs on Instagram, hosted sponsored Facebook live events.• Articles shared by ACT Chief Minister Andrew Barr.• Regularly completed 400 word articles within a 2-3 hour time frame.• Created popular series such as the Canberra Op Shop Guide and Walking the Centenary Trail in 8 Days.• Adhered to Media, Entertainment and Arts Alliance Journalist Code of Ethics.• Demonstrated high attention to detail and proofreading skills.

Canberra, Australia

• Event management – Worked with events team, clients, chefs and on-site managers to administer 749 events in 2014• Administration – Answered 10-20 phone and 30-40 email enquiries per day, entered event bookings into Events Pro system, submitted requests to Timetable, Estate Management and Security• Accounting – Matched invoices paid against completed events• Inbox Management – Managed 3 email inboxes to ensure all enquiries were responded to within 24 hours• Client Liaison – Met with both internal University and external clients to showcase venues, explain audio visual and set up procedures, plan upcoming events• Customer satisfaction analysis – Implemented a monthly feedback survey to establish opportunities to improve products and services• Marketing – Wrote and implemented extensive marketing plan including competitor analysis, new pricing recommendations, advertising strategies and SWOT analysis• Communications Design – Wrote and designed email templates, newsletters, web and promotional content• Website management – Maintained the website with current information, menus and images• Promotional Material – Liaised with designers and printers to deliver promotional materials on time and under budget

Canberra, Australia

• Writing – Interviewed customers to create 7 case studies, wrote 2 press releases• Social Media – Updated and managed Facebook, Twitter and LinkedIn profiles• Web copywriting and layout – Created web page layouts using Protoshare• Newsletters – Managed newsletter lists and distribution• Proofreading – Proofread data sheets, web copy and partner agreements• Customer Relationship Management (CRM) – Managed prospects in Salesforce• General marketing support including recording phone system prompts and inviting contacts to company events

Canberra, Australia

• Event promotion – Added exhibitions and events to MY ATDW database, provided ongoing listings to BMA, free event listing websites etc• PR – Liaised with bloggers to cover and promote key exhibitions, openings and events• Event management – Assisted marketing and events teams to arrange exhibition launches• Accounting – Coded and processed invoices, managed reg 9 approvals, hospitality requests etc, tracked spending in budget spread sheets• Reporting – Scanned published advertisements for board meetings• Scheduling – Created spread sheets for scheduling all activities for marketing team• General support and coordination for the marketing, design and publications team

Canberra

• Writing – Wrote for blog, Twitter, Facebook, Google+, industry forums, press releases, customer emails sent to 40,000 customers, web copy, newsletters• Event Management – 3 Christmas parties, 5 staff bonding events for up to 100 people• PR – Acted as media liaison for contacts at Canberra Times, ITnews, BRW, CRN etc• Campaigns – EDM, mailouts, radio, social media - increased take-up rate for “March Madness” promotion by 33% from previous year• Evaluating communications results – Used Google Analytics, Buffer, Campaign Monitor to track web traffic statistics, click through rates etc• Reporting – Reported to senior managers on social media metrics and campaign outcomes• Social media – Increased click through rates on Twitter by 50%. Increased Facebook fan numbers for just $1.25 per fan through targeted Facebook advertising campaign• Customer service – liaised with customers via industry forums, social media, email, responded to concerns outside of hours when necessary• Web – Made updates to company websites using basic HTML and CSS, experienced with CMSs including WordPress, Expression Engine, Blogger, custom CMSs• Strategy/budgeting – Contributed to marketing strategy and budget plan each Financial Year• Sponsorships – Liaised with the Canberra Cavalry for events and promotions as part of our sponsorship agreement• Strategic partnerships – Helped organise press events and campaigns with partner Microsoft• Intranet and Knowledge Base systems – Experience with Confluence, Microsoft SharePoint• Worked in a small team to launch 3 new product web pages in 1 week, and change prices and plans for all customers in 6 days• Worked extra hours and during weekends to respond to customer concerns, responded to 100 customer emails in 1 weekend• Elected by peers as Chairman of Extended Leadership Team• Implemented free breakfast and fruit program

Canberra

• Writing – Wrote for blog, Twitter, Facebook, Google+, industry forums, press releases, customer emails sent to 40,000 customers, web copy, newsletters• Campaigns – EDM, mailouts, radio, social media - increased take-up rate for “March Madness” promotion by 33% from previous year• Evaluating communications results – Used Google Analytics, Buffer, Campaign Monitor to track web traffic statistics, click through rates etc• Reporting – Reported to senior managers on social media metrics and campaign outcomes• Social media – Increased click through rates on Twitter by 50%. Increased Facebook fan numbers for just $1.25 per fan through targeted Facebook advertising campaign• Customer service – liaised with customers via industry forums, social media, email, responded to concerns outside of hours when necessary• Web – Made updates to company websites using basic HTML and CSS, experienced with CMSs including WordPress, Expression Engine, Blogger, custom CMSs• Intranet and Knowledge Base systems – Experience with Confluence, Microsoft SharePoint• Worked in a small team to launch 3 new product web pages in 1 week, and change prices and plans for all customers in 6 days• Worked extra hours and during weekends to respond to customer concerns, responded to 100 customer emails in 1 weekend

• Writing – Wrote for blog, Twitter, Facebook, Google+, industry forums, press releases, customer emails sent to 40,000 customers, web copy, newsletters• Evaluating communications results – Used Google Analytics, Buffer, Campaign Monitor to track web traffic statistics, click through rates etc• Reporting – Reported to senior managers on social media metrics and campaign outcomes• Social media – Increased click through rates on Twitter by 50%. Increased Facebook fan numbers for just $1.25 per fan through targeted Facebook advertising campaign• Customer service – liaised with customers via industry forums, social media, email, responded to concerns outside of hours when necessary• Intranet and Knowledge Base systems – Experience with Confluence, Microsoft SharePoint• Worked extra hours and during weekends to respond to customer concerns, responded to 100 customer emails in 1 weekend

Bachelor Of Communication (Advertising/Marketing), Advertising/Marketing

Education record

Education record