Heather Latchford Email & Phone Number

Wahpeton, Nd, Us

Cheyenne, Wy, Us

Cheyenne, Wyoming, United States

Marketing Consulting including Print, Web and Social Media Design.

Irvine, California, United States

Project Lead for the relaunch of Salesforce platform including implementation of Products and Pricebooks and initial build out of Flows.

Irvine, United States

Project lead on digital ecosystem implementation including: Salsify PIM, Salesforce, Adobe Creative Cloud file sharing, Sharepoint. Design lead on digital marketing assets. Wordpress web developer.

Newport Beach, California, United States

30200 Rancho Viejo Rd, Ste C, San Juan Capistrano, Ca, 92675

Provided technical direction for digital marketing campaigns, including email marketing, digital catalogs, website, SEO, Google Analytics and Google Data Studio. Data Analyst for customer sales match reports including multi-channel campaign attribution.KEY ACCOMPLISHMENTS- Designed digital catalog for regional Alfa Romeo email to web campaign.- Developed integrate client dashboards using Google Data Studio, merging Google Analytic data with email cost per click results.- Lead technical transition to Adobe Create Cloud workflow for team of five designers.

Anaheim

Responsible for strategic marketing program, including trade show coordination. Manage assets for all divisions including print and web media. Responsible for integration of Sales and Marketing materials including CRM integration and multimedia presentation materials.KEY ACHIEVEMENTS• Managed company participation at 14 trade shows with $250,000 annual event budget.• Resolved 7,000 errors on company website• Launched new company website• Launched online demo program.• Improved email marketing rating from 6% open to 25-30%, click thru rate from .1% to 13.68• Rebranded key presentation materials including Audit forms and financial reports.• Implemented key changes in third party email marketing services, saving company $5,400.00.• Proposed key changes in third party SEO services, saving company $7,200.00.

Irvine, California

Developed brand and strategic marketing program. Managed assets for all divisions including print and web media. Responsible for integration of Sales and Marketing materials including CRM integration and multimedia presentation materials.KEY ACHIEVEMENTS• Designed new company website including employee portal• Developed in-house printing program resulting reducing costs

Carlsbad, California

Coordinated design projects from concept through completion. Worked with clients to create vision, conceive designs, consistently meeting deadlines and requirements. Developed social media strategies, taking full advantage of networking applications. Produced client training videos, providing improved customer support during the implementation phase of projects.KEY ACHIEVEMENTS• Lead designer on branding project for multi-million dollar client• Created and implemented new pricing schedule, improving company profits.• Developed estimate system, insuring accurate billing and well defined scope of work• Expanded services to include social media

Irvine, California

Managed corporate sales and customer service departments, overseeing a team of 26 employees. Worked with brand management team, developing sales collaterals and trade show marketing strategies. Created new sales training program, enhancing employee understanding of complex product features. Developed new inventory management program, reducing overstock, and improving product delivery lead times. Established accurate sales forecasting program. KEY ACHIEVEMENTS• Achieve monthly sales goals of 1.4 Million• Decreased product lead times by 60%• Reduced product returns by 30%• Increased Vendor MDF funds by 25% • Led new product line launch, increasing sales by 120% in first month• Led market launch of new product offering, increasing sales by 120% in first quarter

Mission Viejo, California

Successfully managed multiple design projects concurrently, meeting budgets and time constraints while insuring the goals of primary designer and director were achieved. Recognized as a key member of the design team, relied on to complete the most challenging projects. Completed projects with little or no direction. KEY ACHIEVEMENTS• Consistently created innovative designs, utilizing materials on hand. • Mastered Corsetry

Irvine, California

Designed and implemented Filemaker Pro databases utilized by sales, customer/technical support, and shipping departments. Created desktop portal, allowing for distribution of documents to customers, reducing staffing requirements. Automated Import-Export documentation program, decreasing staffing requirement and insuring accuracy. Responsible for the administration of six international product service centers.KEY ACHIEVEMENTS• Implemented streamlined international shipping program, saving company $240,000 in annual shipping costs.• Developed integrated serial number tracking systems for warranty verification• Implemented NAFTA documentation requirements• Designed automated documentation system for international shipments

Bachelor Of Fine Arts, Illustration, 3.68

Studies included digital illustration, drawing, painting, animation, and graphic design.

Associate Of Arts, Fine Arts, 3.68

Activities and Societies: Honors ProgramGraduated with Honors, Cumma Sum Laude

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies, 3.68