AeroLeads people directory · profile

Heather B. Email & Phone Number

Search Engine Optimization Specialist and Head of SEO at Blue Cross Blue Shield of Michigan
Location: Troy, Michigan, United States 10 work roles 4 schools
1 work email found @bcbsm.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email h****@bcbsm.com
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Blue Cross Blue Shield of Michigan
Role
Search Engine Optimization Specialist and Head of SEO
Location
Troy, Michigan, United States
Company size
10447 employees

Who is Heather B.? Overview

A concise factual answer block for searchers comparing this professional profile.

Quick answer

Heather B. is listed as Search Engine Optimization Specialist and Head of SEO at Blue Cross Blue Shield of Michigan, a company with 10447 employees, based in Troy, Michigan, United States. AeroLeads shows a work email signal at bcbsm.com and a matched LinkedIn profile for Heather B..

Heather B. previously worked as Search Engine Optimization Specialist / Head of SEO at Blue Cross Blue Shield Of Michigan and SEO Web Editor at Blue Cross Blue Shield Of Michigan. Heather B. holds Fullstack Software Development from Mit Xpro.

Company email context

Email format at Blue Cross Blue Shield of Michigan

This section adds company-level context without repeating Heather B.'s masked contact details.

*@bcbsm.com
71% confidence

AeroLeads found 1 current-domain work email signal for Heather B.. Compare company email patterns before reaching out.

View email format View company profile Management contacts
Profile bio

About Heather B.

Writer, editor, and SEO specialist with over 15 years of experience in the industry. The majority of my work in the past five years has been crafting (white-hat) SEO-rich content for healthcare, automotive, wellness, tech, and SEO work, with UX writing, in addition to proofreading projects, and leading SEO for Michigan's largest health insurance provider.I have also experience in news/journalistic style, landing pages enhanced with search engine optimization, creating blog posts for companies in several different industries, developing creative copy, and working with metadata. Some of the companies I’ve written or edited for include J.D. Power, The University of Southern California, MediKeeper, The American University School of Medicine, WildlifeRescue.org, Digital Trends, and currently, Blue Cross Blue Shield of Michigan.In 2020/2021, I began studying the software development industry. I earned a Professional Certificate in Full-Stack Software Development through MIT's ten-month course (focused on the MERN stack) in November 2021. In 2022, I completed certifications in technical SEO, HubSpot’s SEO certificate, and the postgraduate Search Engine Optimization Specialization through UC, Davis.

Listed skills include Copywriting, Storytelling, Copy Editing, Seo Copywriting, and 23 others.

Current workplace

Heather B.'s current company

Company context helps verify the profile and gives searchers a useful next step.

Blue Cross Blue Shield of Michigan
Blue Cross Blue Shield Of Michigan
Search Engine Optimization Specialist and Head of SEO
Troy, MI, US
Website
bcbsm.com
Employees
10447
AeroLeads page
Company profile
View company profile Email format
10 roles

Heather B. work experience

A career timeline built from the work history available for this profile.

Search Engine Optimization Specialist / Head Of Seo

Current
Blue Cross Blue Shield Of Michigan

Detroit, Michigan, United States

Lead strategist for SEO team, BCBSM Digital Experience. Manage small team, collaborate with content writers, QA editors, UX designers, and marketing teams, and guide SEO strategy for the largest health insurance company in Michigan.

Aug 2022 - Present

Seo Web Editor

Blue Cross Blue Shield Of Michigan

Metadata management, creating URLs, performing SEO audits, working with QA editors and UX in agile sprints, tracking keywords for competitive analysis, and creating SEO strategy for the largest health insurance company in Michigan.

Nov 2021 - Aug 2022

Seo Writer / Editor

Wordagents.Com

Utilized extensive research to craft articles, landing pages, blog posts, reviews, search engine optimized pieces, and product comparisons.

Apr 2017 - Nov 2021

Writer / Editor

Writeraccess

Engaged in both copywriting and UX writing for a companies in a variety of industries, seeking both marketing materials and simple, user-facing UX content for clear guidance.

Jan 2019 - Aug 2021

Copywriter

Hibu
Jan 2013 - Jul 2014

Blog Contributor

Hunger Games Movie Blogs

Los Angeles Metropolitan Area

Self-motivated contributor who researched pieces without assignments, interviewed crew members (even if it meant circumnavigating standard protocols), companion book authors, and also posted regularly for the site that averaged over one million visits per month roughly a decade ago.

Oct 2011 - Jan 2014

Sales Executive

Toshiba

United States

Nov 2008 - Jan 2010
Team & coworkers

Colleagues at Blue Cross Blue Shield of Michigan

Other employees you can reach at bcbsm.com. View company contacts for 10447 employees →

EW Elaine W. Elaine W. Colleague at Blue Cross Blue Shield Of MichiganWarren, Michigan, United States, United States View → SM Sifiso Mafuleka Sifiso Mafuleka Colleague at Blue Cross Blue Shield Of MichiganDurban, KwaZulu-Natal, South Africa, South Africa View → CS Christopher Slapnik Christopher Slapnik Colleague at Blue Cross Blue Shield Of MichiganTrenton, Michigan, United States, United States View → MJ Morgan Jones Morgan Jones Colleague at Blue Cross Blue Shield Of MichiganSouthfield, Michigan, United States, United States View → AS Angelika Souva Angelika Souva Colleague at Blue Cross Blue Shield Of MichiganFindlay, Ohio, United States, United States View → MB Megan Blanzy, Mba Megan Blanzy, Mba Colleague at Blue Cross Blue Shield Of MichiganDetroit Metropolitan Area, United States View → DP Durgaprasad Pamarthi Durgaprasad Pamarthi Colleague at Blue Cross Blue Shield Of MichiganFarmington, Michigan, United States, United States View → KG Katria Gary Katria Gary Colleague at Blue Cross Blue Shield Of MichiganAllen, Texas, United States, United States View → JA Janis Abbott Janis Abbott Colleague at Blue Cross Blue Shield Of MichiganFraser, Michigan, United States, United States View → VH Valda Hyman Valda Hyman Colleague at Blue Cross Blue Shield Of MichiganUnited States, United States View →
4 education records

Heather B. education

Fullstack Software Development

Mit Xpro

MERN stack: JavaScript, React, Express, Node, and MongoDB, along with GitHub, agile methodology, Docker, authentication, and deployment.

Html, Css, & Javascript Workshop

She Codes

HTML, CSS, and JavaScript

FAQ

Frequently asked questions about Heather B.

Quick answers generated from the profile data available on this page.

What company does Heather B. work for?

Heather B. works for Blue Cross Blue Shield of Michigan.

What is Heather B.'s role at Blue Cross Blue Shield of Michigan?

Heather B. is listed as Search Engine Optimization Specialist and Head of SEO at Blue Cross Blue Shield of Michigan.

What is Heather B.'s email address?

AeroLeads has found 1 work email signal at @bcbsm.com for Heather B. at Blue Cross Blue Shield of Michigan.

Where is Heather B. based?

Heather B. is based in Troy, Michigan, United States while working with Blue Cross Blue Shield of Michigan.

What companies has Heather B. worked for?

Heather B. has worked for Blue Cross Blue Shield Of Michigan, Wordagents.Com, Writeraccess, The Oakland Press, and Detroit Metro Times.

Who are Heather B.'s colleagues at Blue Cross Blue Shield of Michigan?

Heather B.'s colleagues at Blue Cross Blue Shield of Michigan include Elaine W., Sifiso Mafuleka, Christopher Slapnik, Morgan Jones, and Angelika Souva.

How can I contact Heather B.?

You can use AeroLeads to view verified contact signals for Heather B. at Blue Cross Blue Shield of Michigan, including work email, phone, and LinkedIn data when available.

What schools did Heather B. attend?

Heather B. holds Fullstack Software Development from Mit Xpro.

What skills is Heather B. known for?

Heather B. is listed with skills including Copywriting, Storytelling, Copy Editing, Seo Copywriting, Thought Leadership, Hospitality Industry, Editing, and Publications.

Find 750M verified contacts

Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.

People with similar names

Check these profiles if this is not the Heather B. you were looking for.

Heather B.
Heather B.
Ceo At Mommasquad Llc| Supporting Military Transitions | Compassionate & Driven Podcast Host | Eager To Connect With Purpose-Driven Professionals
Tampa, Fl
1 email domain
Heather B.
Heather B.
Program Director At The University Of Texas Md Anderson Cancer Center
Houston, Tx
Heather B.
Heather B.
Web Designer/Developer, Instructional Designer & Multipreneur
Roseville, Ca
View similar profiles