With over 6 years of experience in category management, I am passionate about delivering profitable share growth for distributors, suppliers, and retailers using data and insights. I am a CMA Certified Professional Category Analyst with expertise in space management, trend analysis, and fact-based selling. I currently work as a Category Management Analyst at DeCrescente Dist. Co., Inc., a leading beverage distributor in New York, where I provide essential tools and presentations. I am motivated by the opportunity to collaborate with brand managers, sales teams, and buyers to create and execute effective business plans, performance scorecards, and space optimization solutions. I bring diverse perspectives and solutions to the team, as I have a background in Advertising Operations and over 8 years experience in the beverage industry.In my current role, I leverage large sets of scan and syndicated data to identify and present insights, trends, and opportunities to drive sales for over 250 accounts. I utilize my skills in excel and access to equip the sales team with fact-based selling tools, and provide buyers with actionable recommendations to improve their performance. I have contributed to the success of DeCrescente Dist. Co. by increasing market share, building brand exposure, and generating revenue through insightful placement and analysis.
Listed skills include Advertising, Strategy, Budgets, Analysis, and 16 others.