Heather Corrie Email & Phone Number

Denver, Co, Us

Partner with executive, corporate, and cross-functional leadership to fuel growth, operational excellence, and strategic solutions for clients and internal teams. Ensure the seamless integration of various workstreams, delivering innovative approaches that strike a harmonious balance between business objectives, client needs, and creative excellence. Operate at the epicenter of agency craft and spearhead optimized delivery of integrated activities. Provide counsel and reporting for executive, craft leadership and financial decision-making. Consult on client positioning, marketing tactics, creative and integrated solutions to drive innovative approaches and delivery. Portfolio management overseeing integrated strategy, fostering client relationships, and optimizing work sequencing, milestones, and deliverables. Address obstacles with proactive strategies to mitigate risk, achieve client satisfaction, and support escalated engagements with effective solutions, communication, and negotiations. People and resource management across project management, creative, and strategy teams from weekly prioritization to broader staff plans and resource forecasting. Guide career development, training programs and mentorship for Project Management, Creative & Website Strategy.

Denver Metropolitan Area

Drive operations, process, strategy, growth, quality of work and client relations across a portfolio of integrated projects in branding, messaging, website, design, media comms and digital marketing. Collaborate across specialists and subject matter experts to customize client engagements, approach and delivery to coalesce brand positioning, messaging, website and marketing strategy in alignment with client business objectives. Oversee, train and mentor a team of Senior Web and Content Strategists, Integrated and Web Project/Account Managers & Supervisors. Spearhead department growth initiatives across creative, technical, marketing and content to elevate client brand and digital experiences. Manage resources, casting and capacity across content, strategy, creative and technical teams. Consult across large client engagements in brand and integrated strategy, differentiation, synthesis of data and insights, presentation of analysis and tactics to build cohesive brand identities.

Chicago, Illinois, United States

Chicago, Illinois, United States

Develop multiplex digital strategies for integrated projects across branding, website and marketing with particular consideration to SEO, user paths to engagement, information architecture and content strategy. Audit and analyze the competitive landscape across digital and web performance, SEO, messaging, and marketing tactics to differentiate clients and create compelling experiences in the digital space that build brand engagement and deliver measurable impacts. Launched a new website strategy arm of the agency, pioneering process and integration, hiring, training and managing Website, UX and Content Strategists. Work alongside industry experts, creative and technical teams to merge methodologies with innovative solutions that blend each approach and perspective to produce increased success for our clients. Oversee projects from kickoff through launch and ensure a smooth transition to post launch ongoing retainer initiatives.

Greater Chicago Area

Lead research of industry topics and SEO keywords, development of content strategies and copywriting across integrated Digital Marketing and PR engagements for website, blog, social, email, print and digital collateral. Craft website expansion strategies in support of SEO, messaging and campaign objectives. Drive narrative for lead generation and email nurture campaign strategies. Develop ongoing content initiatives, manage blog and social content calendars, and oversee the publication and reporting of content. Collaborate with creative, design and technical teams to create engaging content experiences through unique approaches to layout, UX, and structure of digital and print content.

Managed marketing, website, productions and performance groups, working closely with directors and executive leadership at a large arts school, 500+ students, with programs across disciplines, performance divisions, events, intensive training, educational classes and workshops. Drove digital marketing campaigns and execution across social, paid, SEO & email, launching a new monthly newsletter and social strategy. Lead the creative execution, design and printing of collateral and assets including: posters, brochures, program booklets and social content. Launched and supported in the site strategy, messaging and execution of a brand and website refresh, including codifying a new brand presence across a brand house of programs and production sub-companies across varying demographics. Drove coordination with venues and community outreach for marketing, events and performances. Collaborated with directors to build a clear and effective vision of their program and strategies to drive engagement. Taught, choreographed and inspired an appreciation and passion for performance art. Manage processes and communication across class, workshop, performance and event registration, scheduling, casting, and announcements. Developed and launched new program processes, policies, updates to contractual agreements and ongoing management of programs.

Composed articles for dance companies to market new works and productions through a behind-the-scenes look into their creative vision, process and larger messages. Through observation and discussion, developed relatable and enticing content that inspired audiences to view the final product. Built a website to host blog posts to motivate conversation of performance art and the choreographic process.

Launched a new Musical Theatre program and classes with excellent response and invigorated excitement. Directed musical theatre pieces & a summer production utilizing a broad range of organizational, interpersonal, and creative skills. Wrote original scripts and class descriptions, organized lesson plans and rehearsal schedules. Communicated and coordinated between a variety of volunteers and coworkers to brainstorm creative solutions within a budget and timeline. As an instructor and choreographer, taught kinesthetic and abstract concepts through creative and imaginative techniques with the ability to relate to a variety of ages, levels, and learning personalities.

Through this non-profit organization, provided performing arts opportunities at a variety of local after school programs. Developed specified class plans, individually tailored for each unique group of students. Inspired teamwork and collaboration to shape fully formed characters, generate an original script, and learn new songs and choreography to perform in front of an audience. Directed an array of exercises to promote team building, public speaking, improvisation, story-telling, and creativity.

Education record

Bachelor Of Arts (B.A.); Honors, Creative Writing, Fiction--Minor In Dance

Activities and Societies: Honors College (graduated magna cum laude) Creative Writing Workshops, Editing, Lectures and Readings, Graduate.

Bachelor Of Arts - Ba, Creative Writing