Heather Lee Monaster Email & Phone Number

- Work with business unit leaders and teams to coordinate planning and production of integrated marketing plans for recurring and special projects and sales initiatives, internally and externally. Projects range from naming and launching new products, services and technologies to promoting special rate programs, product bundles and the corporate brand image.- Execute marketing tactics to support business objectives for 48 retail offices in Iowa, Nebraska, South Dakota, Wyoming and Kansas.- Collaborate with regional teams and provide leadership around themes, messaging and marketing promotion for 12+ industry events. - Manage company store for five brands.

Greater Omaha Area

- Create strategies and execute marketing tactics for various statewide service lines including heart, academic medical center, quick/urgent/virtual care, and the UniNet physician network.- Coordinate with digital, PR and internal communication teams to ensure messaging is consistent and effective.- Collaborate with creative and media buying agencies to ensure accurate brand representation and consumer targeting.

- Develop and implement integrated communication strategies for statewide network of 2,700 member health care providers.- Establish brand standards, create brand identity and launch new communication materials including collateral, new corporate website and intranet, PowerPoint presentations and e-newsletters.- Develop communication plans, speeches, testimony, talking points and collateral as needed by leadership in all UninNet chapters.- Collaborate with CHI Health marketing and PR teams to determine communication strategy and tactics for various audiences regarding payer negotiations, clinically integrated network expansion and accountable care organizations.- Plan and execute physician and employee educational events.- Establish and maintain searchable online database of UniNet member physicians and hospitals.

Omaha, Ne

- Develop and execute marketing strategies for CQuence Health Group and its partner companies, which have included Cassling, Ensocare, Encounter Telepsychiatry and Members.MD. - Campaign management: planning, copywriting, video, creative input and results tracking.- Create marketing plans for brand awareness, lead generation and product launches.- Oversee internal communication, including content for newsletters and intranet.- Lead and motivate team of marketing specialists.

Omaha, Ne

Lead marketing services activities for Cassling customers (health-care organizations in Nebraska, Iowa, South Dakota and Kansas). This includes developing strategic marketing plans and campaigns, writing and producing various marketing pieces for the health-care consumer and provider markets, and measuring the effectiveness of the materials.

Omaha, Ne

Managed major health-care accounts in Nebraska, Iowa and California. Recommended and executed marketing strategies tailored to each client’s revenue or growth-related goal with an emphasis on bottom-line results. Worked in a creative team atmosphere while supervising the account team, delegating duties, managing multiple deadlines and monitoring project budgets.

Omaha, Ne

Developed and placed local and regional marketing campaigns for all Museum initiatives including special exhibitions, educational programs and music series. Created and managed annual marketing budget in addition to specific project budgets. Managed production of all communications pieces, managing the creation of major pieces with agency. Created and designed various in-house materials. Managed advertising sales for quarterly Member Magazine (surpassed magazine ad sales goals by 15%). Worked with development department on sponsorship opportunities and relations. Designed, implemented and managed content for bi-monthly member e-newsletter.

Omaha, Ne

Planned and executed all marketing and public relations activities for high-volume refractive surgery practice in Omaha, NE and Sioux City, IA. Organized various events for referring optometrists, managed participation in health fairs, regional trade shows and optometric events, wrote and designed patient education and physician information material. Cultivated relationships with eye care physicians in a competitive environment. Managed front office team.

Omaha, Ne

Promoted Omaha’s Zoo, city of Omaha and state of Nebraska at national tourism conventions and trade shows, organized local, regional and national media appearances, spearheaded over ten major special events, created national advertising campaign for the Desert Dome - the world’s largest indoor desert, managed major local and regional outdoor advertising campaigns, coordinated corporate sponsorship projects, developed public relations campaigns, revamped press kits, contributed articles for member newsletter, managed marketing specialists and interns.