Innovative Marketing Director, Strategist, and Communications Leader driving exceptional results for more than 18 years in both B2B and B2C healthcare markets, with an emphasis on strategic marketing and brand development, lead generation for revenue growth, consumer experience design, go-to-market planning, internal communication strategies, and campaign management. Proven results in establishing and leading successful teams with a passion for building a company’s brand, search engine optimization, internal communications, digital marketing and design, public relations, and company culture. Effective collaborator working with cross functional teams and a strong partner to C-level suite executives. Expertise in managing Pardot and HubSpot to integrate lead generation, customer experience and retention campaigns, while tracking ROI metrics.• Established marketing strategies and budgets for 16 specialty/emergency veterinary hospitals in the Midwest and West regions while building referral partner networks through CE events, campaigns, direct mail, social media, advertising, and reputation management.• Creation, development, and streamlining of marketing standard operating procedures, business processes, and workflows to support marketing efforts, strategies, and initiatives.• Managed over 250 planned events including Continuing Education (CE), community, and conferences; both in-person, virtual and hybrid.• Experience in managing large marketing budgets over $3.5M per year • Establishing the entire marketing program for a PE backed company focused on all markets in healthcare—responsible for building out Pardot and Salesforce marketing infrastructure.• Launching internal communication plans, strategies, and campaigns to educate internal staff on company products, business, customer experience; resulting in a highly engaged company culture. • Generated revenue growth, product awareness, and lead conversion through a mix of advertising, social media, and content development.• Passionate in building, managing, leading, and mentoring teams. • Doubled revenue year over year by generating awareness and conversion through a mix of SEO, PPC, back-linking, display advertising, social media, and content development.• Executing strategic 360 marketing plans for products and services to strengthen brand exposure and awareness while setting go-to-market strategies with an emphasis on product positioning.• Design, testing, and implementation of healthcare websites, emails, direct mail, advertising, and processes to ensure a successful customer experience.