Heather Hansen Mpm Email & Phone Number

Remote

Startup social justice comms agency. Created and led PR for clients.

Austin, Texas Metropolitan Area

Austin, Texas Area

Serve as the first brand manager as the school aims to expand its relevancy among top business schools. Oversee brand campaigns, including creative, marketing and copy for targeted audiences.Serve as the integrated marketing coordinator to ensure efficient workflow with creative, editorial, marketing, and social media.Ensure brand standards are adhered to across channels, with copy and creative, to ensure impactful and clarity of messaging.

Stanford, California

Used creative and strategic communications campaigns to showcase the brand story of theworld’s #1 business school at the height of the fourth industrial revolution.

Hayward, California

Led all aspects of communications for mid-stage cleantech startup, including brand and niche technology introduction. Created comprehensive public relations strategy to position the company as a thought leader, including message mapping, science/tech media relations, consumer marketing and collateral development and online presence.• Successfully led product introduction to global markets; • Produced two commercials showcasing product and introducing the company to the marketplace; • Secured earned media coverage in four countries, across three trade industries and internationalmedia outlets; • Created the company’s first stakeholder database to inform key contacts; • Developed company collateral including brochures, company overview and spec sheets; • Redesigned the website to position the company favorably for customers/investors; and • Fostered strong relationships with key trade and national media

Oakland, California

Lead public outreach tasks on infrastructure projects including environmental remediation and public transportation. Projects include NEPA/CEQA public outreach compliance as well as developing strategic solutions to bolster support and minimize opposition to ensure timely completion.

Oakland, Ca

Provide strategic public affairs, communications and outreach expertise for infrastructure and environmental projects for a large-scale environmental and engineering consulting firm.

Palo Alto, California

Served as the single point-of-contact to handle all communications for 700 employees in six US locations. Duties include writing, editing and publication of digital employee newsletter, bimonthly executive columns, sensitive employee email messages, executive communications and managing content development of the company Intranet. Developed and launched EPRI’s worldwide social media presence. Accomplishments: • Developed and executed a comprehensive social media strategy for EPRI including Twitter, Facebook and blogs. Successfully created engaging content for both mediums to increase followers/fans.• Provided strategic guidance to internal clients (divisions, teams, and individual employees) across legal, information technology, finance, marketing and EPRI’s four research divisions to create and execute dozens of communications campaigns to relay critical information to employees.• Transformed the weekly employee newsletter, adding new features, a news hierarchy, editing articles for brevity and impact and eliminating redundant and inane content. • Created editorial calendar and authored bimonthly executive column to showcase our work, and to reiterate the value of our business and being employed at EPRI.• Served as the Executive Editor for all Intranet content changes; advised internal clients daily on best practices and worked with web team to execute.

Palo Alto, California

Created and executed an all-encompassing media relations strategy to position EPRI as a thought leader to gain additional funding, relevance and prominence with Congress, members, regulators, the public and news media. Identified the news cycle, organized key messages and trained staff to speak to national, local and trade press. Aggressively courted CNN, New York Times, Wall Street Journal, national wire service reporters and other top-tier news media while simultaneously enhancing relationships with trade press including Public Utilities Fortnightly, EnergyBiz and CleanSkiesTV.Accomplishments: • Increased EPRI’s presence in the news media from 500 news stories mentioning EPRI in 2005 to more than 9,200 in 2009. • Identified relevant research findings, including EPRI’s vision for a low-carbon future and framed them in a meaningful way to attract news media attention and reiterate value of EPRI’s membership, increasing funding 27% since 2005. • Created and executed dozens of communications campaigns with media advisories, press releases, talking points, backgrounders, web and social media content to deliver a complete story to the news media. Managed a diverse range of incoming media calls, assessed story impact and benefit from responding. • Created and provided ongoing media training for all levels of staff from executives to project managers. • Managed and maintained web-based analytics to maximize media relations efficacy.

Baltimore, Maryland Area

Filed daily, weekly and long-term stories on a diverse range of issues for Mid-Atlantic consumer and news publications including Baltimore magazine, The Daily Record, The Daily Times, The Maryland Times-Press, Delaware Today magazine, and Newark Post.

Annapolis, Maryland

Served as agency spokesperson to news media for a $500 million, 28-division organization responsible for managing fisheries and wildlife, 440,000 acres of public lands, 60 state parks and; and serving 2M licensed customers. Supervised two public information officers and served as point-of-contact for media response on highly sensitive natural resources and environmental issues, crisis communications and natural disasters.Served in a 24/7 capacity as the first responder for crisis management response; Led public affairs to successfully introduce new wildlife management policies, despite lawsuits and heated public debate;Successfully deflected public opposition about managing invasive species populations; andCoordinated public events for Governor and Secretary public and media events including conducting advance logistics coordination, scope and planning.

Created and executed communications and public relations strategies to gain recognition and drive business opportunities for companies including Blue Cross Blue Shield, Titleist, The Nature Conservancy and Port Discovery Children’s Museum.

Masters In Public Management, Sustainability Policy

Activities and Societies: None! I was working full time so there was no time for extracurriculars.Masters degree in public policy.

Ba, Journalism/Communications

Activities and Societies: Chi OmegaJournalism

Mass Communication

Activities and Societies: Chi OmegaMass Communications, Journalism and English. Transferred to University of Delaware after 3 semesters.

Education record

Activities and Societies: Alexis I. DuPont Tiger Marching Band, Silks