Heather Shaw Email and Phone Number

Dynamic and results-driven Paid Search Director with a proven track record in leading entry-level on-boarding for Performance Media Assistants, spearheading learning and development initiatives, and creating internal training programs for the esteemed Performance Media Academy. Hired and successfully trained 50 new assistants within a year and a half.- Led the on-boarding process for entry-level assistants, ensuring a smooth transition into their roles and promoting a positive work environment.- Developed and implemented comprehensive training programs for new assistants, focusing on paid search strategies, campaign optimisation, and industry best practices.- Spearheaded the learning and development initiatives, identifying skill gaps and designing targeted training modules to enhance the team's capabilities.- Created internal training materials and resources, including documentation, presentations, and online learning modules, to support ongoing professional development.- Actively participated in recruiting efforts, conducting interviews, and selecting qualified candidates for assistant positions.- Monitored and evaluated the performance of new assistants, providing constructive feedback and mentoring to foster their growth and success.- Acted as a subject matter expert, keeping abreast of the latest developments and innovations in paid search advertising and sharing knowledge with the team.

Led a dynamic team and revolutionised the paid search strategies for UK retailers, international luxury retailer and travel companies. - Leveraging my expertise to influence and collaborate with clients, establishing strong relationships, and effectively communicating the value of paid search initiatives to drive business growth.- Overseeing and executing campaigns across Google Ads, Microsoft Ads, Amazon Ads, and Yahoo Japan. - Managing an international client, necessitating a strategic mindset to address their unique needs and objectives across 11 markets. - Stayed ahead of market trends and technological advancements, to adapt strategies accordingly. This proactive approach enabled me to maintain my clients' competitive edge.- Managed a substantial workload, prioritising tasks and resources effectively to meet tight deadlines for multiple fast-paced retailers while maintaining high-quality deliverables.- Monitored campaign performance through data analysis and reporting, providing strategic insights and recommendations to meet client KPIs.- Conducted regular team meetings, training sessions, and performance evaluations to foster professional growth and ensure team members were equipped with the necessary skills and knowledge.

My role involved leading a team of six to efficiently manage paid search accounts for a portfolio of clients.- Collaborated with cross-functional teams to align paid search strategies with broader marketing efforts.- Strategising and planning for retail peak periods to ensure maximising clients ROI- Acted as a strategic lead for retail clients, providing insights and recommendations to drive business grow. Including creating long term roadmaps for account testing- Developed and implemented effective bidding strategies to maximise campaign performance.- Utilised various analytics tools to track campaign performance and generate insightful reports for clients.- Forecast and plan paid search growth, and communicate opportunity with the client. Including annual forecasts.- Expertise in platforms such as SA360, Google Analytics, Google Ads & Microsoft Ads- Led team meetings & team workload effectively to hit tight deadlines for clients

As a senior exec, I would independently carry out day to day optimisation & maximisation of paid search campaigns across Google Ads and Microsoft Ads, to hit client KPIs. - This would require gathering data, generating performance reports and carrying out advanced performance analysis, checking data accuracy at every stage. - Challenge & interrogate briefs from clients, ensuring delivery is of the highest standard, taking responsibility for the quality of all work output for my accounts.- Take a lead role in the Paid Search contribution to client meetings, continually reviewing and suggest changes to tactics based on current performance and impact on campaign goals & KPIs- Accurately forecast potential delivery and ROI for existing clients and pro-actively identify opportunities for account growth and development across my team’s portfolio of accounts- Closely monitored key metrics, conducted keyword research, and continuously tested ad copy and landing pages to improve campaign effectiveness

Part of the cuisine and hospitality team at one of the spectacular Loews Hotels located onsite at Universal Orlando Resort in it's first year of opening. This unique opportunity gave me an insight into hospitality at its best and an innate knowledge of the tourism industry in Orlando, both Walt Disney World & Universal. - Played a crucial role in delivering exceptional dining experiences to guests visiting. - Primary responsibility was to assist the kitchen team in ensuring efficient and smooth service in the dining areas. - Maintain a clean and organised environment, promptly clearing tables, and delivering a seamless flow of service. - Guest satisfaction played a vital part in this role, delivering friendly and attentive service to guests, helping to enhance their overall dining experience at the resort.