Utilizing a full spectrum of effective marketing strategies and tools, I'm focusing the spotlight on great people doing amazing work. I love to see their passions take flight!----Bayer Ballet | www.bayerballet.comFounded in 2005, Bayer Ballet has quickly established itself as a reputable dance institution in San Francisco Bay Area and beyond. Bayer Ballet offers rigorous ballet training from pre-ballet through pre-professional, summer intensives, master classes with internationally renowned guest teachers, and professional performance opportunities. Graduates of the Academy have been accepted into prestigious programs, including those of the Paris Opera, the American Ballet Theatre, Royal Ballet, and the Bolshoi and Mariinsky. Bayer Ballet’s commitment to the world’s renowned Vaganova technique is transformative, developing a sense of beauty, physical grace, artistry, and exquisite classical lines. Our instructors and master teachers are among the best in their field, providing unmatched detail-oriented instruction, challenging and guiding young dancers as they discover their individual strength, unique style, and acquire confidence. We are committed to facilitating a warm and friendly atmosphere for dancers to develop an appreciation for the art and discipline of ballet, while gaining essential life skills through the process: responsibility, organizational skills, work ethic and cooperation. We feel that the experience harnessed during ballet education is an asset on every professional and personal path our students choose to take.Bayer Ballet Company, the 501(c)3 public charity organization, is dedicated to staging several annual full-length performances that are of professional quality. Our goal is to make the classical discipline of ballet accessible to new generations, preserving the traditions, and enriching cultural experiences within our community. **AWARDED ** "Outstanding School," Youth America Grand Prix (2018, 2019, 2020, 2021, 2022)

Society for Marketing Professional Services (SMPS) is a non-profit organization, which is comprised on 6000+ professional services marketers. As a member of the SMPS San Francisco Bay Area Chapter since 2006, I have held Executive/Board of Director positions (and contributed to the following initiatives: chapter branding and website redesign, media and content management, Striving for Excellence Chapter Award, The Shortlist Quarterly Newsletter (publication and authorship), Outreach & Development, CHAT and Market Share Programs.Website: www.smpssf.org

Produced Salary Survey , 2018With a regional economy driven by technology giants as well as unicorn start-ups with billion-dollar valuations, San Francisco Bay Area businesses, both large and small, are faced with complex operational challenges, including attracting and retaining their most valuable assets: people.To gain a clearer perspective on this unique economic landscape, SMPS SFBAC conducted an anonymous salary survey which details total compensation packages offered by A/E/C industry employers with operations in the region. 154 respondents participated in the survey.The report includes data including but not limited to:-Salary range and average by job title, age, gender, years of experience, and education;-Job titles by gender and years of experience;-Respondent background information, including gender, age range, level of education;-Employment status, job functions, direct reports, professional accreditations;-Firm information, including firm type, size, location within region, approximate annual revenue, areas of practice;-Direct compensation information, including salaries and hourly rates, salary history, salary satisfaction, bonus data;-Indirect compensation information, including benefits, work flexibility, PTO, and promotion track.Available for purchase: https://smpssf.org/2018_Salary_Survey

Executive Board of Directors

“Market Share,” (East Bay) Leader: This program welcomes marketing and business development professionals, with diverse levels of experience, to share their perspectives, resources and knowledge through conversational, roundtable format. This is an excellent venue for continued learning and networking. The group meets bi-monthly in the East Bay.

I directed overall branding efforts, design and production of all Chapter-related marketing materials, public relations campaigns, issued the quarterly Chapter newsletter, launched social media channels, and managed the Chapter website. We achieved several milestones, including developing Integrated Marketing Communications for the Chapter, which provided extended platforms for the delivery of educational content and expanded networking and business development opportunities with, and amongst, clients and peers within the industry.

Commercial Real Estate Women (CREW), San Francisco Bay Area ChapterMember of the Communications Committee, supporting Social Media initiatives.

Since 1978, Acutherm has been dedicated to making commercial buildings more comfortable, energy efficient and sustainable, through cost-effective HVAC system solutions. Acutherm achieves its mission through R&D, design, manufacturing, and distribution of Therma-Fuser™ variable air volume (VAV) diffusers, a line of modular VAV systems and thermally powered VAV diffusers, which achieve “15%-47% energy savings” as compared to other HVAC Systems. With all new products completely developed and fully tested before going into production, Acutherm's manufacturing facilities encompass a fully equipped testing laboratory, staffed by graduate engineers, which provides on-going research into product improvement and new product development; as well as, allows clients to test the Therma-fuser's performance in a controlled environment designed to simulate their building's conditions. Through extensive ongoing product testing, development and strict manufacturing quality assurance measures, Acutherm has earned the reputation of being the decisive leader in the VAV diffuser market. Distributed domestically & internationally, clients have included: Stopwaste.org, Dow Chemical, Department of Agriculture, Adobe Systems, Cisco, Network Appliance, Kaiser Permanente, Stanford Medicine, SK Telecom, eMart, NC Soft, Dominican Health, State of New York, US Military, and Houston Hobby Airport, Sydney International Airport to name a few.Website: www.acutherm.comMY ROLE: Develop product awareness within the AEC industry, while finding the appropriate applications and projects, which would deeply benefit from Therma-fuser's impact on sustainability goals, reduced total installation costs, and increased individual comfort; while fostering great customer service to ensure that product quality expectations are met and realized.

Integral Group is an interactive global network of building systems designers, engineers and analysts, collaborating under a single deep green umbrella. With a staff of 250, located across the US, Canada, and UK, Integral Group is regarded as an innovative leader in cost-effective, high performance building systems design. The first US MEP firm to achieve 7 LEED Platinum buildings, Integral Group currently has more than 30 LEED Platinum Certified projects, as well as 41 Net-Zero (two certified) and 8 Living Building Challenge projects completed or in design. The organization is designed to specifically meet the challenge of accelerating critical change in sustainable building practices. SERVICES: • Building System Design (mechanical, electrical, plumbing)• Performance Engineering - Commissioning & Energy Optimization• Sustainability Consulting• Zero Energy Design• Industrial Process• Design/Build• Lean Design• Integrated Project Delivery** DEEP GREEN ENGINEERING**MY ROLE:» Strategy: Alongside Managing Principal, developed Marketing & BD Plans for US West, proposal development, interview coaching, market research and competitive market analysis.» Project Management: Led weekly regional marketing meetings, proposal kick-off meetings, tracked proposal deadlines, devised marketing campaigns and arranged speaking engagements.» Marketing & Media: Statement of Qualifications and collateral, award submittals, speaker proposals, multi-media presentations, public relations, sponsorship, media library, website & social media channels.» Business Development: Identified and tracked sales leads, developed target client list, represented firm at industry events, client relationship management.» Branding: Ensured marketing materials are aligned with firm’s brand, mission, objectives, and values.» Benchmarking Performance: Proposal and campaign metrics, hit/loss, financial, and trending reports.Website: www.integralgroup.com

Founded in 1969, Interface Engineering provides multi-disciplinary MEP engineering services from five offices on the West Coast. With nearly 200 professional and technical associates, Interface approaches each project with an eye towards integrated design, augmenting its core services with expertise in fire/life safety, architectural lighting design, building technologies, energy consulting, and commissioning. Interface Engineering is known for innovative resource use, visionary sustainable design and breakthrough engineering solutions. Working closely with their clients, they demonstrate how integrated design and collaborative synergy can produce outstanding results — for their clients, our community and our environment.Responsibilities include: » proposal submissions» presentation materials» collateral development» public relations» advertising» AIA CES programs and educational outreach» website maintenance» conference exhibits» maintenance of Deltek Vision records» involvement in industry-related professional organizationsI was strategically involved in the implementation of the firm’s project management system, Deltek Vision, as well as rebranding of the corporate marketing collateral and website.Website: www.interfaceengineering.com

Associate Producer, Marketing and Media Consultant for the conception and development of the curriculum for this interactive children’s video game; conducted edutainment field research, surveyed target audience, tested focus groups, and developed creative positioning strategy. Served as the Associate Producer for the Pilot Video, “iTap” involving motion capture technology.Reference: Bridget Erdmann, Creative Director & Owner, Gizmo6

StartupNation Media Group, produces content targeted to startups and entrepreneurs. As a Producer and Media Editor, I developed and distributed multi-media content through various media channels:» Radio: Produced nationally-syndicated program, which aired weekly on 11 of the top 15 terrestrial talk/news stations in over 50 markets (listenership ~200,000/wk). Facilitated distribution: online streaming, podcasts (RSS), social bookmarking, and internet radio channels (Forbes.com, Yahoo! Small Business). » Webinars/Teleconferences: Broadcast Host/Producer » National Commercial, “Key Moves”: Talent Coordinator and Trafficker of spots.» Web Content and e-Newsletter: Generated daily SEO promotional copy for radio shows,podcasts, webinars, phone seminars, community forums, blogs, social networking sites,e-Newsletter, and syndicated content on Forbes.com and Yahoo! Small Business.» Investor Report: Prepared monthly report, detailing performance metrics for media.» Maintained asset pipelines on the production side to ensure timely delivery of assets as required to promote and publish the finished product » Managed sponsor and client relations: Washington Mutual (WAMU), Microsoft, Southwest Airlines, Dell, and Meetup.com. » Secured Radio Guests: Craig Newmark – craigslist.org; Rich Karlgaard – publisher, Forbes magazine; Bob Parsons – GoDaddy.com; Rich Riley – GM, Yahoo! Small Business; Gerry Laybourne – co-founder, Oxygen Media; Cindy Bates –GM, Microsoft Small Business; broadcasted live at eBay Live!Website: www.startupnation.com

Holland America Cruise Line (HAL) – MS Oosterdam (Inaugural European Tour)Entertainer and Production Assistant for Cast Turnover

Founded in 1999, A Funhouse Production! is an entertainment and events production company, located in the San Francisco Bay Area. OUR DIVERSIFIED STAFF of entertainers, marketing and multi-media professionals produces customized, cost-effective, creative solutions for private and public events. Our services include: » artistic consultation for trade shows, live or virtual events » team-building events» entertainment for corporate and private events...and much more Whether you are an individual or large corporation, producing an event can be challenging, overwhelming, and/or fun, depending on your: available financial resources; time constraints; and creative team (or lack thereof). Consider A Funhouse Production! your dedicated creative team; together, we will uncover creative ideas and resources to make your event remarkable, from planning through completion.Entertainment Industry Experience: Adjudicator: Festival International de Danse (Montreal,Canada) (2002), Surrey Festival of Dance Society (BC, Canada) (2006), Rising Star (Mission, BC) (2007), Hollywood Vibe Competition (Detroit, MI) (2005)Choreographer: Received honors and awards internationally: Greece Athena School District (New York), Saratoga Drama Group, various Independent performing arts studios, non-profit and fundraising events, A Funhouse Production! (Entertainment & Events), national competition circuit.Lecturer/Master Classes: Regional Dance America (RDA) (2004), San Francisco State University, Stanford University.Artistic Advisor: Louisiana Dance Foundation (2001-Present), Sputnik Media Arts.Performer/Venues: Commercials, Broadway Workshops, Dance Companies, Cabarets, Clubs, Cruise Ship.