Heather Cates Litfin Email & Phone Number

Ladera Ranch, Ca, Us

New York, Ny, Us

I am a proud member of Chief, the future of women in the workplace. Created to drive more women into positions of power and keep them there, Chief is a private network designed specifically for senior women leaders to strengthen their experience in the C-suite, cross-pollinate power across industries, and affect change from the top-down.

Irvine, California, Us

Leading a team of brand and digital marketers in driving success with ten home improvement brands, including Budget Blinds, The Tailored Closet, Premier Garage, Concrete Craft, Advantaclean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, and Aussie Pet Mobile.

Dublin, Coolock, Ie

* Drove 12% YOY sales growth across $1.5 billion facial aesthetics portfolio (Botox Cosmetic, Juvéderm Collection of Fillers, and Kybella) by leading brand strategy, campaign development/ activation, communications strategy, and holistic agency and cross-functional management* Launched 360 brand campaign for Botox Cosmetic, inclusive of TV, print, social, digital, in-office, and earned media; resulting in +63% aided recall, all-time high of 94% consideration, and +32% new-to-brand consumer conversions * Strategically partnered with media agency to develop and execute $100MM+ media plan across multiple platforms, including Linear TV, Addressable TV, OTT, OLV, Display, SEM and Social Media. Drove 321% return on investment across media platforms* Led cross-brand and cross-function COVID Taskforce, inclusive of strategy development, communications rollout, and tactical execution. Pulled forward 700k+ consumer treatments, which accelerated sales recovery to pre-COVID levels within two months. * Launched owned brand social channels for Botox Cosmetic and Juvéderm Collection of Fillers. Developed fully integrated influencer strategy to drive social advocacy – Talent inclusive of micro to macro (Stassi Schroeder, Tayshia Adams, Jenny Mollen) * Led cohesive team of agencies and cross-functional partners to execute ongoing marketing platforms, including creative agency of record (FCB), Ad Hoc Creative (DDB), PR (Lippe Taylor), Media (Mediacom & Mindshare), and internal partners* Developed, launched, and managed the first direct-to-consumer promotional marketing calendar for facial aesthetics, inclusive of multiple campaigns such as Juvéderm Lips, Juvéderm Pro Contour, Get Festival Ready (Stagecoach/ Wango Tango), and more* Led strategy and development of earned media activations, inclusive of events & partnerships such as Elle New York Fashion Week, She Spoke Juvéderm Lip Campaign, Media & Influencer treatment events, and more. Drove >1Bill impressions annually.

Louisville, Ky, Us

Led the organization’s Innovation platform, including strategy, creative program development, and activation of key product and marketing programs, ultimately driving sales growth, store traffic, and impact on both culture and the consumer* Disrupted the QSR industry by developing and launching Taco Bell’s largest program to date, Nacho Fries - delivering sales incrementality, increased store traffic, and over 3 Billion impressions. * Unleashed new innovation process, rooted in culture, for unlocking new ideas for both product development and marketing communications. This culture of innovation is resulting in a pipeline of disruptive ideas and multiple successful programs and campaigns, including Naked Chicken Chalupa.

El Segundo, California, Us

*Led the development, implementation, and management of strategic and tactical marketing programs, focusing on marketing activation, business operations, and customer management across the Fisher Price Core portfolio in order to achieve financial growth and profit targets. * Established short and long-term strategic plan to realize notable growth within multi-million portfolio of internal and licensed brands, including Power Wheels, Little People, and Imaginext. Leveraged multi-million marketing budget to drive national and customer-specific promotional and media plans. * Directed team of direct and indirect reports to manage tactical execution of promotional plans, local insights collection, synthesis of brand / product performance, item and brand level forecasting and performance tracking. * Interfaced directly with Sales team and Buyers for national accounts to build strategic partnerships and get brand-specific insights to drive the business. Aligned closely with global brand teams to collectively guide national plans and ensure alignment with brand vision.

El Segundo, California, Us

KEY ACHIEVEMENTS*Directed strategy, brand management, marketing campaign creation, and product development for full portfolio of new categories, established Mattel brands, and licensed properties. Led team of direct and indirect reports in establishing long-term vision, objectives, and strategies that drove corporate revenue and profitability growth. * Optimized launch campaign and developed multiple assets for multi-million marketing plan for BoomCo, which launched in over 40 countries in Fall 2014. Worked closely and cohesively with global subsidiary partners to align launch messaging, timing, and promotional partnerships. * Developed long-term strategic roadmap for Direct-to-Consumer business, MattyCollector.com. Directed analysis and exploration into complete rebranding/ site redesign, alternative distribution models, and long-term product management for internal brands (e.g. He-Man), as well as external brands in the DC Comics Universe (e.g. Batman, Superman).

El Segundo, California, Us

KEY ACHIEVEMENTS:*Identified corporate growth opportunities via new categories for global brands. Provided strategic market analysis, directed research projects, and delivered powerful presentations to major retailers and high-ranking executives. Optimized branding statements, price points, product execution, and merchandising strategies.*Established comprehensive brand strategy and 360° marketing campaign for BoomCo. Developed full brand platform and positioning, led cross-functional team in product development both in the US and Hong Kong, and personally attained buy-in from senior executives, including the CEO. *Created brand strategy and new development processes for Apptivity, a category of physical toys designed to interact with digital devices. Leveraged strategic vision to create retail impact for key brands such as Hot Wheels and Barbie.

El Segundo, California, Us

KEY ACHIEVEMENTS:As Marketing/Brand Manager (2008-2010):* Marketed the #1 selling trivia game of the year for Bezzerwizzer, beating Trivial Pursuit. Launched an integrated campaign which included a series of TV spots and a social media app that attracted 20,000+ Facebook “likes” for the brand.* Grew Apples to Apples sales 24% with strategic brand extensions and consumer-targeted marketing programs. * Increased year-over-year Pictionary sales 10% by globally rebranding the game. Established a new visual identity, revised product line architecture, and designed a comprehensive PR campaign. * Seamlessly managed the acquisition of the Imaginiff game and secured top 3 retail distribution in 2011. Revamped brand, evaluation processes, and inventory management procedures. * Achieved financial goals and saved millions of dollars in potential losses by persuading senior management to phase out the Scene It brand.* Exceeded annual shipping goals by up to $2.5 million for Apples to Apples and $8.1 million for Adult & Family Games.As Associate Marketing/Brand Manager (2006-2008):* Grew Hot Wheels Monster Jam sales by restructuring product mix to be more globally focused and adding consumer insight-driven components. * Increased gross sales of Ferrari Hot Wheels 100%+ and significantly improved profitability by reallocating resources on successful product segments and developing marketing strategy for Ferrari’s 70th Anniversary. * Recouped minimum guarantee losses while phasing out the Formula 1 license by strategically developing the commemorative Schumacher Retirement Series.* Improved efficiency and decision-making by holding “Ferrari 101” meetings with cross-functional team members.

Yokohama-Shi, Kanagawa, Jp

KEY ACHIEVEMENTS:As District Manager, Fixed Operations, Infiniti West Region (2005-2006):* Increased profits 8% and dramatically improved customer satisfaction for a district of 8 Infiniti dealerships.As Marketing Specialist, Parts & Service, Infiniti West Region (2004-2005):* Devised comprehensive marketing campaigns that encompassed service maintenance reminder programs, direct mail initiatives, accessory promotions, and sales incentives.* Regularly exceeded regional sales/service goals.As Market Representation Specialist, Infiniti West Region (2003-2004):* Solicited, evaluated, and acquired new dealers.* Improved sales penetration, reporting processes, and gross profits.As Advanced Planning & Strategy Specialist (2002-2003):* Successfully directed the “Touch the Market” program throughout Los Angeles, Chicago, and New York City.* Spearheaded brand development activities for the Nissan Altima Coupe. Designed, implemented, and analyzed advanced consumer research projects to refine vehicle concepts and define target markets.

Bachelor Of Business Administration (Bba), Marketing

Master Of Business Administration (Mba), Business Management

Studied Abroad, International Business

Valedictorian