🖊️ Heather Mckay Email & Phone Number

Cartersville, Ga

- Provide direction and leadership toward the achievement of the organization’s philosophy, mission, strategy, and annual goals and objectives- Oversee all marketing communications including brand positioning, advertising, website, social media, product marketing, trade shows, and competitive analysis- Develop and implement strategies to increase market share, build brand voice, and strengthen the competitive position in the marketplace- Manage relationships with external agencies and project partners- Manages all digital advertising campaigns with outside agencies, including creative direction & keyword research- Directs trade shows strategy/planning for 14+ shows per year- Sources promotional items for sales team, staff, and trade shows & manages art direction & distribution. Manages special projects as required.- Elevate brand and senior leadership visibility & reputation through articles written for national industry publications- Drives online engagement, advocacy and executes ongoing strategies to continually acquire new customers, engage them in the brand, inspire them to become advocates and drive them to action, visits, sales, sharing, etc.- Monitor social channels to mine opportunities for sharing, encourage dialogue, gain consumer insights, identify trends, and drive top-of mind awareness- Drives B2B sales with account-based marketing strategies, content and email marketing, sales enablement, promotions, and product launch campaigns- Manage & develop employee recognition programs

Dallas, Georgia

- Independent consultant helping families make healthier choices in personal care products and cosmetics. - Reached my audience and customers through social media, networking and various presentations and events.Beautycounter is a disruptive beauty brand dedicated to making safer, high-performing products. Having banned over 1,500 questionable ingredients from the product line, Beautycounter believes you never need to compromise your health in the name of beauty.

Dallas, Ga

- Led classes teaching business owners how to reduce digital clutter and get better organized using technology- Provided various digital marketing options- Provided 1:1 organizing services to individuals and business owners. Set up systems to ease overwhelm and increase productivity. - Developed customized plans to reduce clutter and help them achieve goals.

Douglasville, Ga

- Developed marketing strategies for local independent law office specializing in elder law, estate planning, VA benefits, family law and personal injury in NW Georgia.- Facilitated relationships in the community with other like-minded organizations serving seniors to ensure they were well informed, properly prepared, and represented.

Powder Springs, Ga

- Managed marketing activities, communications, and sales support for manufacturers' rep firm specializing in mobile and home audio and video products. - Liaison between 10+ represented vendors and dealer network of 1500+ across the southeastern US. - -- Managed outside sales reps to maximize performance across brands, providing sales analysis and support. - Developed and maintained company website and intranet. - Facilitated all aspects of dealer setup and communication with vendors. - Distributed product and dealer information via email and social media outlets consistent with vendor directives.

Powder Springs, Ga

- Managed dealer communications, email campaigns, and social media programs for regional consumer electronics distributor arm of Marketing Technology Group. - Created and maintained company website and product database.- Managed events such as dealer trainings, seminars, and vendor events. - Provided customer service and support to a southeastern dealer network of over 1500+ and sales reps in the field. - Built relationships with vendors as well as dealers, handling all aspects of new dealer/vendor setup and client satisfaction. - Maintained and developed collateral material for new product launches and promotions.

Atlanta, Ga

- Provided sales support to hotel, restaurant, & travel association for Georgia- Coordinated all membership activities along with management of: GA Bed & Breakfast Council, GA Assn. of Convention & Visitors Bureaus & GA Fairs & Festivals Council. - Created and distributed brochures promoting Georgia B&B's and festivals across Georgia welcome centers. - Coordinated special events and board meetings across the state.

Bachelors: Journalism

Education record