Product Manager responsible for Introduction to Business, Business Communications, and Principles of Marketing lists.

Develop and execute strategic, integrated marketing plans for portfolio of digital and print products representing more than $30 million in yearly revenue. Drive go-to-sales and go-to-market goals, strategies and tactics for assigned portfolio. Partner with product development to include customer input into product development through interviews, focus groups, presentations, and campus visits.

As a member of content marketing strategy team, created content and programs in support of company initiatives while promoting our brand presence and driving inbound marketing lead generation.Acted as a managing editor of the Cengage Learning Blog, creating original content to post every weekday. Administered company’s central scholarship contest with goal of increasing awareness of new digital product line while providing scholarship opportunities to current college students. Optimized the company’s YouTube presence, boosting subscriptions by 1,500% with a more than 1,000% increase in total views within 1 year.Achieved more than 350 video entries with more than 45,000 views through scholarship contest.Ran video programs in support of company priorities.

Co-managed all internal sales training (go-to-sales) and external customer marketing (go-to-market) plans for a product portfolio accounting for $60 million in annual revenue. Recruited faculty advocates to travel and present on behalf of list in support of sales of core digital solutions through sharing efficacy in their classrooms.

- Partnered with Institutional Solutions Directors and Enterprise Account Managers to implement new business models and provide solutions to Enterprise and institutional customers.- Responded to requests for proposals (RFPs) in partnership with sales, marketing and editorial.- Provided project management and managed customer care workflow.- Provided post-sales care to customers and worked as point of contact for established customers.- Worked with internal partners to develop and support sales strategies and goals.