Innovative and inspirational creative leader and storyteller. Conceptual visionary and a skilled project leader, producing work of consistent high quality that is strategically sound, on time, and on budget. Possesses the ability to create, develop, grow and reposition brands, managing internal and external client relationships. Known for nurturing, developing, and aligning talented and collaborative teams across all disciplines, who consistently produce relevant, ingenious, strategic work in an atmosphere that any creative team member would enjoy. CORE COMPETENCIESCreative Direction • Graphic Design • Branding • Print Technology • Writing | Editing • Project Management • PhotographyCREATIVE LEADERSHIP• Collaborates with all parties to conceive and develop new/existing creative materials that are strategic, on-brand, and on-brief.• Manages a talented team of writers and designers who live and breathe the brand.• Brings an abundance of energy, enthusiasm, and ideas to drive response, engage target audiences, and bring the brand to life. • Works closely with brand and/or marketing managers to nail creative briefs and turn them into spot-on creative execution.• Partners with others to understand business, technological and marketing strategy and translate it into clear creative direction for art directors and copywriters. • Manages and influences budget decisions and recommends appropriate vendors and outside creative resources.STRATEGY• Works with CEO, CMO, and executive teams to refine the market opportunity, position, and messaging for current and future products and marketing initiatives.• Strategically develops integrated communications campaigns in alignment with segmentation, new product launches, co-marketing campaigns, and existing products.• Works closely with sales to execute relevant and timely campaigns, collateral, and special projects to help grow the base, acquire new customers, retain existing customers, and assist in identifying new audiences and partnership opportunities.BRANDING• Creates, reviews, and enforces brand and corporate messaging guidelines across digital, print, and out-of-home communications.• Manages and amplifies integrated marketing and its channels: print, digital, events, and social media.• Formulates strategic marketing communication plans for multiple initiatives and segments; plans and implements projects from concept to execution. • Develops branding and initiatives to foster brand loyalty, attract a broad customer base, and expand the existing customer base.