Heather Payne Email and Phone Number
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Heather Payne personal email
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I'm a results-oriented marketing and communications generalist with a broad background focused on furthering organizational initiatives and goals. I've successfully executed plans and managed projects in marketing, internal communications, events and trade shows, change management and operations. The overall strategy and the user experience drive my decisions. I enjoy planning, scheduling, and organizing activities. I pay close attention to detail and am curious. I like understanding processes and the why, and I work to achieve the desired outcomes of projects while collaborating with others to achieve objectives.Key Areas of Expertise:• Marketing and Communications Planning and Implementation• Trade Shows, Meetings, Events and Webinars• Digital Marketing• Social Media• Email Campaigns and Lead Generation• Project Management• Change ManagementSelect Achievements:• Established end-to-end event management process.• Established in-house marketing function, previously managed by a third-party x2.• Established processes to support the attainment of marketing and company objectives x2.• Streamlined and managed marketing automation platforms for lead-generation activities.• Established, planned and executed monthly webinars for prospects, customers and partners.• Grew industry relation programs for trade show involvement and increased brand awareness. • Partnered with stakeholders to develop multi-channel messaging for targeted audiences and revamped communication channels to improve engagement.• Served on numerous teams, including Brand, Change Management, Customer, Community Relations and Crisis Management.• Created a multi-channel communication strategy for Procurement vendor consolidation programs, which resulted in overall compliance, standardized processes, procedures and cost savings.• Developed communication plans to further HR and IT initiatives, resulting in increased education and utilization of benefit offerings, learning and performance management systems, IT systems and security compliance.
Crawford Group
View- Website:
- crawfordgroup.com
- Employees:
- 127
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Marketing Consultant | Event Manager - AdobeCrawford Group Oct 2022 - Present
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Marketing Consultant | Webinar Program Manager - AdobeCrawford Group Oct 2022 - Jan 2024
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Marketing ManagerEnotarylog Jun 2021 - Sep 2022Tampa, Florida, United StatesResponsible for the implementation of the eNotaryLog marketing strategy to increase brand awareness and influence company growth across verticals. Highlights: ➤ Created marketing programs and produced multi-media content across verticals.➤ Refined and standardized brand across social platforms, website, events and digital assets.➤Owner of HubSpot marketing automation platform. Managed and created targeted lists along with multi-channel email campaigns and workflows. Achieved a 47% average open rate and 20% average click-through rate.➤ Established, planned and executed channel-specific monthly webinars promoting the company’s products and services, along with remote online notarization education for platform adoption.➤ Daily oversight of website lead generation activities with a YTD 35% average conversion rate.➤ Improved website functionality and content for SEO and brand growth with an average 15% increase in traffic in the initial quarter. ➤ Established and maintained industry trade association relationships to grow brand involvement.➤ Managed trade show strategy and execution, increasing brand presence from six trade shows to over 25 events in collaboration with sales to drive brand awareness and revenue. -
Marketing ManagerResware (Part Of Qualia) Aug 2017 - May 2021Superior, ColoradoOversight of marketing strategy and execution at Adeptive Software (acquired by Qualia December 2020) for the Resware workflow automation platform serving the title and escrow industry. Established in-house processes, procedures, metrics and budget for daily management and accountability. Responsible for brand development and all marketing activities, including content, creative, customer marketing and insights, trade shows and events, paid advertising, as well as web and social media ownership. Key accomplishments:➤ Daily management and ownership of HubSpot CRM and CMS platform for sales and marketing.➤ Increased brand awareness and website traffic by 400% over three years.➤ Created and edited content for web, social, email campaigns, video scripts, press releases, digital assets and advertising.➤ Established and executed targeted email campaigns for customers, prospects and partners promoting product and service offerings.➤ Planned and executed monthly webinars for prospects and customers, promoting platform features, functionality and partner integrations.➤ Produced in-person conference for over 250 attendees and 25 sponsors, an increase of 62% from the previous conference. ➤ Executed live, virtual event with over 300 attendees during COVID-19. Managed all post-event activities, including video editing of all presentations for on-demand access.➤ Increased industry trade show presence from six events to 20, and secured staff speaking engagements. -
Internal Communications DirectorStewart Title Guaranty Company Jan 2008 - Jan 2017Houston, Texas AreaLed team to evaluate, create and improve communication strategies and plans. Managed projects, produced and edited content for email, intranet, newsletters, blogs, video and internal meetings. ➤Created communication strategy to educate employees about the organization's vision and five-year strategic plan. Multi-channel campaign encompassed leader engagement, presentations, videos, internal blog and email. Boosted awareness 100% (24% to 50% total) despite challenging organizational climate.➤ Partnered with team members and PR firm to develop social media campaign promoting organization at major industry trade show. Achieved 59% share of voice, the highest among all exhibitors, with over 20,000 Twitter and 9,000 LinkedIn impressions.➤ Orchestrated 32 quarterly all-employee events to share organization's status and financial results. Developed content and executed activities to maximize impact and participation onsite and via live stream. Achieved 85% average satisfaction rating.➤ Developed executive email campaign averaging a 71% readership rate, and 41% readership of monthly CEO blog. Customer Relations blog achieved regular readership of 33%; both implemented amidst significant corporate and industry challenges.➤ Reduced employee email by 88% via consolidated weekly email bulletin, increasing initiative awareness and readership from 19% to 48% over three years.➤ Led successful RFP process to select internationally-renowned PR firm, and established PR and social media strategy, policies and procedures.➤ Spearheaded plan communicating federal regulation and compliance changes to internal and external audiences; included targeted messaging, training and customer segmented marketing.➤Played key role to develop and launch company brand refresh. Led successful, under-budget project to re-brand intranet within an aggressive six-week timeframe. -
Corporate Services DirectorStewart Title Sep 1999 - Jan 2008Houston, Texas AreaDirected projects with emphasis on event planning, corporate logistics and customer service. Planned 75+ corporate visits and tours. Managed a $225K budget, vendor relations, executive projects and corporate archives. ➤ Planned and orchestrated 14 yearly reward trips for top-producing managers at desirable U.S. and international destinations. Managed monthly revenue metrics and event promotion, along with on-site execution to ensure high satisfaction. Recognition positively impacted leader retention and increased revenues.➤ Grew national discount program from five to over 20 vendors, negotiated discounts and preferred pricing on office equipment, mobile devices, and shipping services for 600+ locations and 7K+ independent agencies. Saved companies 10%-50% in expenses, depending on service.➤ Recognized as a top performer, receiving Vice President company officer appointment in 2006.➤ Held positions of increasing responsibility of Corporate Development Coordinator; National Corporate Services Director; and Assistant Vice President, Home Office Services.
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Communications DirectorStewart Title Guaranty Company Sep 1992 - Sep 1999Houston, Texas AreaLed communication function producing print publications, general communications, and executing projects for the executive office. Managed logistics, speaker/site selection, planning and budgeting for events and seminars. Drove continuous improvement and automation in operations, administrative procedures, and customer retention. Highlights:➤ Hired as Communications Assistant and promoted to Director within a year.➤ Increased employee knowledge across 300 corporate entities by producing first internal marketing video promoting company products and services.➤ Co-facilitated seamless relocation of corporate headquarters to 100K square-foot, Class A office space. Coordinated logistics with cross-functional team of executives, employees and vendors.➤ Transitioned corporate directory of 600+ locations from print to an online, digital database, resulting in real-time data accuracy and customer convenience.
Heather Payne Skills
Heather Payne Education Details
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Business Administration, International Business
Frequently Asked Questions about Heather Payne
What company does Heather Payne work for?
Heather Payne works for Crawford Group
What is Heather Payne's role at the current company?
Heather Payne's current role is Strategic Marketing & Communications | Trade Shows & Events.
What is Heather Payne's email address?
Heather Payne's email address is he****@****art.com
What is Heather Payne's direct phone number?
Heather Payne's direct phone number is +163088*****
What schools did Heather Payne attend?
Heather Payne attended Stephen F. Austin State University.
What are some of Heather Payne's interests?
Heather Payne has interest in Traveling, My Kids, Reading, Hiking, Biking.
What skills is Heather Payne known for?
Heather Payne has skills like Internal Communications, Marketing, Leadership, Marketing Communications, Strategic Planning, Communications Planning, Process Improvement, Strategy, Change Management, Sharepoint, Event Management, Event Planning.
Who are Heather Payne's colleagues?
Heather Payne's colleagues are Gigi Herana, Kathleen Mudge, Leslie Schultz, Kevin Caldwell, Katelyn Harris, Anakaren Michel, Marci Gallego-Laidlaw.
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Heather Payne
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