Heather Payne Email & Phone Number

Tampa, Florida, United States

Responsible for the implementation of the eNotaryLog marketing strategy to increase brand awareness and influence company growth across verticals. Highlights: ➤ Created marketing programs and produced multi-media content across verticals.➤ Refined and standardized brand across social platforms, website, events and digital assets.➤Owner of HubSpot marketing automation platform. Managed and created targeted lists along with multi-channel email campaigns and workflows. Achieved a 47% average open rate and 20% average click-through rate.➤ Established, planned and executed channel-specific monthly webinars promoting the company’s products and services, along with remote online notarization education for platform adoption.➤ Daily oversight of website lead generation activities with a YTD 35% average conversion rate.➤ Improved website functionality and content for SEO and brand growth with an average 15% increase in traffic in the initial quarter. ➤ Established and maintained industry trade association relationships to grow brand involvement.➤ Managed trade show strategy and execution, increasing brand presence from six trade shows to over 25 events in collaboration with sales to drive brand awareness and revenue.

Superior, Colorado

Oversight of marketing strategy and execution at Adeptive Software (acquired by Qualia December 2020) for the Resware workflow automation platform serving the title and escrow industry. Established in-house processes, procedures, metrics and budget for daily management and accountability. Responsible for brand development and all marketing activities, including content, creative, customer marketing and insights, trade shows and events, paid advertising, as well as web and social media ownership. Key accomplishments:➤ Daily management and ownership of HubSpot CRM and CMS platform for sales and marketing.➤ Increased brand awareness and website traffic by 400% over three years.➤ Created and edited content for web, social, email campaigns, video scripts, press releases, digital assets and advertising.➤ Established and executed targeted email campaigns for customers, prospects and partners promoting product and service offerings.➤ Planned and executed monthly webinars for prospects and customers, promoting platform features, functionality and partner integrations.➤ Produced in-person conference for over 250 attendees and 25 sponsors, an increase of 62% from the previous conference. ➤ Executed live, virtual event with over 300 attendees during COVID-19. Managed all post-event activities, including video editing of all presentations for on-demand access.➤ Increased industry trade show presence from six events to 20, and secured staff speaking engagements.

Houston, Texas Area

Led team to evaluate, create and improve communication strategies and plans. Managed projects, produced and edited content for email, intranet, newsletters, blogs, video and internal meetings. ➤Created communication strategy to educate employees about the organization's vision and five-year strategic plan. Multi-channel campaign encompassed leader engagement, presentations, videos, internal blog and email. Boosted awareness 100% (24% to 50% total) despite challenging organizational climate.➤ Partnered with team members and PR firm to develop social media campaign promoting organization at major industry trade show. Achieved 59% share of voice, the highest among all exhibitors, with over 20,000 Twitter and 9,000 LinkedIn impressions.➤ Orchestrated 32 quarterly all-employee events to share organization's status and financial results. Developed content and executed activities to maximize impact and participation onsite and via live stream. Achieved 85% average satisfaction rating.➤ Developed executive email campaign averaging a 71% readership rate, and 41% readership of monthly CEO blog. Customer Relations blog achieved regular readership of 33%; both implemented amidst significant corporate and industry challenges.➤ Reduced employee email by 88% via consolidated weekly email bulletin, increasing initiative awareness and readership from 19% to 48% over three years.➤ Led successful RFP process to select internationally-renowned PR firm, and established PR and social media strategy, policies and procedures.➤ Spearheaded plan communicating federal regulation and compliance changes to internal and external audiences; included targeted messaging, training and customer segmented marketing.➤Played key role to develop and launch company brand refresh. Led successful, under-budget project to re-brand intranet within an aggressive six-week timeframe.

Houston, Texas Area

Directed projects with emphasis on event planning, corporate logistics and customer service. Planned 75+ corporate visits and tours. Managed a $225K budget, vendor relations, executive projects and corporate archives. ➤ Planned and orchestrated 14 yearly reward trips for top-producing managers at desirable U.S. and international destinations. Managed monthly revenue metrics and event promotion, along with on-site execution to ensure high satisfaction. Recognition positively impacted leader retention and increased revenues.➤ Grew national discount program from five to over 20 vendors, negotiated discounts and preferred pricing on office equipment, mobile devices, and shipping services for 600+ locations and 7K+ independent agencies. Saved companies 10%-50% in expenses, depending on service.➤ Recognized as a top performer, receiving Vice President company officer appointment in 2006.➤ Held positions of increasing responsibility of Corporate Development Coordinator; National Corporate Services Director; and Assistant Vice President, Home Office Services.

Houston, Texas Area

Led communication function producing print publications, general communications, and executing projects for the executive office. Managed logistics, speaker/site selection, planning and budgeting for events and seminars. Drove continuous improvement and automation in operations, administrative procedures, and customer retention. Highlights:➤ Hired as Communications Assistant and promoted to Director within a year.➤ Increased employee knowledge across 300 corporate entities by producing first internal marketing video promoting company products and services.➤ Co-facilitated seamless relocation of corporate headquarters to 100K square-foot, Class A office space. Coordinated logistics with cross-functional team of executives, employees and vendors.➤ Transitioned corporate directory of 600+ locations from print to an online, digital database, resulting in real-time data accuracy and customer convenience.