Key Roles:- Product Marketing campaign strategy- End to end GTM strategy - Digital Marketing- Content Marketing- Market & Competitor Analysis

Team member of the Global Corporate Communications for Sennheiser. Managing the communication activities for Australia and New Zealand.My roles included:• Public Relations - Implementation and co-development of international PR campaigns and creation of accompanying local PR, processing of press enquiries from local journalists, writing press releases and other media-relevant texts, and managing and curating the media contact database• Events - End-to-end event management, for Press Events, Blogger Events, Product Launches, Retail Activation, Trade Shows.• Social Media Management - Facebook, Twitter and Instagram management for local pages. Proficient in Facebook Business Manager and Sprout Management tools• Influencer Management – Manage and seek out social media influencers, reviewers and bloggers to represent and promote relevant products• Multi-Level stakeholder engagement – Global PR Team, ANZ Leadership Group, Sales Team, Accounts Team, Local Marketing Team, Operations Team, PR Agency, Creative Agency, Media, Journalists, Influencers, B2B Customers and End-Users• eDM Management - proficient in using MailChimp and Apsis, creating content for internal communication, B2B and B2C customers.• Sponsorship – point of contact for sponsorship opportunities• Advertising – manage the advertising budget and ad bookings across all channels of the business• Budget Management - control the budget for PR/Communication activities across Australian and New Zealand

Working as a part of a small and agile Marketing Team, responsible for a wide range of marketing activities that are specifically relevant to all channels of the business. My core roles included: • Event Management - planning, organising and coordinating a wide range of events across all channels of the business with a passion for executing them under-budget• Brand Activation - finding new and creative ways to engage directly with our customer database• Email campaigns• Global PR Team Member• Media Relations • Sponsorship • Marketing Strategy – managing the marketing activities for the professional products division of Sennheiser