Heather Stanley Email & Phone Number

Led pricing strategy and activities for all products, regions, and sales channels to drive acquisition and retention targets.Developed and led new team responsible for all consumer pricing, competitive market analysis and response, budget management, and related reporting.Monitor, report and respond to changes in competitive market and pricing.Restructured portfolio pricing to deliver improved margins and market position, improving revenue mix by 30%.

Oversee all product management and product development responsibilities for the Video product portfolioResponsible for Video Product Development from long term product roadmap to product definition and requirements to go-to-market strategyOversee competitive and industry research to identify new products, requirements and enhancements of the video product experience for Video revenue, gross margins and ARPUWork closely with Customer Intelligence and Communications to develop base management and acquisition strategy, ARPU and upsell initiativesLead high-performing team responsible for delivering pricing, packaging, acquisition strategy, base management and ARPU initiatives, competitive intelligence, video content management (VOD, linear, online streaming, apps), hardware, and product development.

Led team responsible for all take to market initiatives in Ontario and Quebec.Responsible for implementing Marketing activities within sales channels, as well as creating customer communications and positioning for regional activities.Responsible for Video promo budget and developed offers for acquisition and upsell.Worked with content partners to develop joint initiatives to increase sales.Developed highly collaborative relationships with Sales, Product team and operations.

Burlington, Ontario

Developed and led new team responsible for next generation video products.Responsible for global view of strategic video development in online and mobile video.Developed and managed 3-year video product strategy and roadmapConceptualized vision for streaming video offering, and translated that vision into a product roadmap and tangible requirements.Led development of video product from requirements to business case to execution.Partnered with cross-functional teams to ensure stakeholder buy-in and successful execution of plans.Managed RFPs and relationship with key vendors and content partners.Ensure alignment of the product strategy to the business and marketing strategy

- Led cross-functional team in defining new products for Video, Internet and Phone - consumer and business- Developed business cases, defined product requirements and worked with both vendors and internal stakeholders to manage new products- Recommend pricing approach and assist with Go To Market plan and communication activities- Responsible for hardware (CPE) portfolio roadmap. - Continuously monitored industry trends, new technologies, and regulatory landscape.

Master Of Business Administration (Mba) - Projected Completion 2020

Ba, History

Project Management, Masters Diploma In Project Management (1/2 Mba)