Heather Stanley

Heather Stanley Email and Phone Number

Marketing/Strategy Director with 10+ years experience in Consumer Products
Heather Stanley's Location
Oakville, Ontario, Canada, Canada
Heather Stanley's Contact Details

Heather Stanley work email

Heather Stanley personal email

n/a

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About Heather Stanley

Heather Stanley is a Marketing/Strategy Director with 10+ years experience in Consumer Products.

Heather Stanley's Current Company Details

Marketing/Strategy Director with 10+ years experience in Consumer Products
Heather Stanley Work Experience Details
  • Cogeco Connexion
    Director Pricing, Consumer Market
    Cogeco Connexion Feb 2016 - Dec 2018
    Led pricing strategy and activities for all products, regions, and sales channels to drive acquisition and retention targets.Developed and led new team responsible for all consumer pricing, competitive market analysis and response, budget management, and related reporting.Monitor, report and respond to changes in competitive market and pricing.Restructured portfolio pricing to deliver improved margins and market position, improving revenue mix by 30%.
  • Cogeco Cable
    Director Product Management And Development, Video
    Cogeco Cable Feb 2014 - Feb 2016
    Oversee all product management and product development responsibilities for the Video product portfolioResponsible for Video Product Development from long term product roadmap to product definition and requirements to go-to-market strategyOversee competitive and industry research to identify new products, requirements and enhancements of the video product experience for Video revenue, gross margins and ARPUWork closely with Customer Intelligence and Communications to develop base management and acquisition strategy, ARPU and upsell initiativesLead high-performing team responsible for delivering pricing, packaging, acquisition strategy, base management and ARPU initiatives, competitive intelligence, video content management (VOD, linear, online streaming, apps), hardware, and product development.
  • Cogeco Cable
    Senior Product Manager - Product Marketing
    Cogeco Cable Sep 2013 - Feb 2014
    Led team responsible for all take to market initiatives in Ontario and Quebec.Responsible for implementing Marketing activities within sales channels, as well as creating customer communications and positioning for regional activities.Responsible for Video promo budget and developed offers for acquisition and upsell.Worked with content partners to develop joint initiatives to increase sales.Developed highly collaborative relationships with Sales, Product team and operations.
  • Cogeco Cable
    Senior Manager, New Product Strategy
    Cogeco Cable Jan 2010 - Sep 2013
    Burlington, Ontario
    Developed and led new team responsible for next generation video products.Responsible for global view of strategic video development in online and mobile video.Developed and managed 3-year video product strategy and roadmapConceptualized vision for streaming video offering, and translated that vision into a product roadmap and tangible requirements.Led development of video product from requirements to business case to execution.Partnered with cross-functional teams to ensure stakeholder buy-in and successful execution of plans.Managed RFPs and relationship with key vendors and content partners.Ensure alignment of the product strategy to the business and marketing strategy
  • Cogeco Cable
    Senior Product Development Manager
    Cogeco Cable Aug 2006 - Jan 2010
    - Led cross-functional team in defining new products for Video, Internet and Phone - consumer and business- Developed business cases, defined product requirements and worked with both vendors and internal stakeholders to manage new products- Recommend pricing approach and assist with Go To Market plan and communication activities- Responsible for hardware (CPE) portfolio roadmap. - Continuously monitored industry trends, new technologies, and regulatory landscape.

Heather Stanley Skills

Cross Functional Team Leadership Product Development Project Management Broadband Telecommunications Vod Product Management Iptv Wireless Vendor Management Voip Team Leadership Customer Experience Program Management Strategic Planning Management Call Centers Video Product Marketing Product Lifecycle Management User Experience Mobile Applications Mobile Devices Product Innovation Agile Methodologies Business Case Project Portfolio Management Team Management Strategic Partnerships Ip Go To Market Strategy Integration Strategy Pmp Marketing Strategy

Heather Stanley Education Details

Frequently Asked Questions about Heather Stanley

What is Heather Stanley's role at the current company?

Heather Stanley's current role is Marketing/Strategy Director with 10+ years experience in Consumer Products.

What is Heather Stanley's email address?

Heather Stanley's email address is he****@****eco.com

What is Heather Stanley's direct phone number?

Heather Stanley's direct phone number is (514) 764*****

What schools did Heather Stanley attend?

Heather Stanley attended University Of Warwick - Warwick Business School, Crandall University, The George Washington University.

What skills is Heather Stanley known for?

Heather Stanley has skills like Cross Functional Team Leadership, Product Development, Project Management, Broadband, Telecommunications, Vod, Product Management, Iptv, Wireless, Vendor Management, Voip, Team Leadership.

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