Responsible for comprehensive strategic development and implementation through design, evaluation and management of large and small scale residential and business marketing campaigns that include the introduction of new rate options and mitigation strategies for rate changes and increased usage, as well as targeted campaigns to TOU and high-usage customers. Applying various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, offers, and services. Management and oversight of SCE’s interests on Rate Reform in collaborative initiatives that include other IOUs, the CPUC, CCAs, and third-party implementers. Develop integrated marketing and communications strategies for residential and business segments through collaboration with market and data research through advanced analytics and oversee execution to drive business results based on knowledge of customer segment needs, identifying trends, strong collaboration, and shared goal accountability. Develop and execute effective strategies to minimize revenue impact of communications. Establish clear metrics for success, continually refine and optimize while sharing continuous department updates of measured marketing effectiveness. Provide direct oversight, management and budget tracking of multi-million dollar marketing budgets.Provide support on ad‐hoc projects and special assignments.Perform other duties and responsibilities as assigned.

Integrated Media Planning Manager for Nestle Beverages

• Responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible• Collect and analyze information about different media channels with regards to consumer behavior, circulation, audience trends and the impact of different media• Devise and recommend strategies for using certain media effectively in attracting and retaining customers, increasing brand recognition, and maintaining customer satisfaction and loyalty• Successfully develops and implements new marketing strategies, tests, and company projects to diversify and expand the business• Analysis, research, development and implementation of profitable media buys for the agency while maximizing the client’s goals• Manages the execution of model implementation and processing, forecast/ test/ sales analysis reporting and ensures order accuracy within the media plan

Studeo Interactive Media is a full service agency with a direct response focus.; Responsible for television, radio, online and print media buying and planning for a Direct Response National Client.Key Successes and responsibilities included:Media analysis, buying, trending and planning of 15 campuses for Kaplan University's lead generationKey liaison on new business initiativesSuccessfully launched and optimized online, print, and television media plansExperience with branding lead to outside the box ideas for direct response clients becoming more profitable.

ACG specializes in planning, analyzing, placing, coordinating and negotiating rates for newspaper and direct mail circulars, preprinted inserts and flyers.Responsible for management and direction of all advertising and media plans for the National Retail/Healthcare clients.Key successes and responsibilities included:◊ Negotiation of print & digital media contract rates resulting in bottom line savings for clients◊ Analyzing products, by market, to suggest where incremental spending can be used to reinvest and strengthen footprint◊ Presented accurate and detailed reports of the outcome and savings of contracts negotiated by my department◊ Negotiated rebates, short rate protection, compensation, added-value, make-goods and corrective actions◊ Drafted contracts and contract addendums using basic contract law and knowledge of the varying media plans◊ Efficiently coordinated 1,500 publication ads; Campaigns for Direct Mail, ROP and preprint inserts◊ Monitored and coordinated advertising schedules and renewal reports◊ Assisted with potential business research/proposals and newly acquired business ramp up◊ Key point of contact for account coordinators, client managers and accounts payable clerks regarding all clients◊ Organized and conducted courses used to train new hires and recently promoted contract analysts and negotiators