Heather Prior Email and Phone Number

• Accountable for the product development, innovation and growth of the Playmate Cooler product line.• Develop licensing strategy and partner relationships that are best in class to grow Igloo licensing category • Translate consumer trends into viable product concepts that enhance existing product lines and supply future product pipeline.• Manage and coordinate product development, design, regulatory testing, sales, financial reporting, sourcing and manufacturing for all Playmate and licensed products.

• Manage a $40M+ business that involves domestic and global inbound and outbound licensing, product development, and royalty reporting with over 15 key partners including: Disney, Lucas Film, Warner Bros., Nickelodeon, 21st Century Fox, and Quiksilver.• Responsible for planning and execution of strategic industry tradeshow booth exhibitions.• Directly manage a team of four to generate profits for the $2M+ Igloo company retail store by overseeing product assortment selection, sales programs, merchandising directives, and launching new apparel lines.• Coordinate with sales and product development on custom product assortment for the specialty retail channel.

• Executed time-critical approvals and complex schedules to meet tight production deadlines for Igloo branded $50M+ soft side business.• Responsible for managing customer service escalations and technical guest inquiries. • Managed the coordination, budget and execution of marketing photo-shoots. • Responsible for coordinating product customization for marketing partnership programs and events.

• Lead execution of Marketing tactics taking direction from Marketing Strategist• Served as day to day contact with agencies on execution of tactics (Database, Creative Agencies, etc.)• Managed execution calendar and detailed tactical schedules• Managed detailed campaign budgets/forecasts working with agency partners & business operations• Manage development/deployment of all campaign readiness/launch information with internal stakeholders (Call Center, COA, Gen Ref, Department Master Calendars)• Collected, ran reports and organized campaign reporting from digital strategies, email lead, targetbase and creative agencies• Managed multiple projects concurrently and assess risks to project deliverables, as well as providing contingency plans

• Successfully launched ClickTight technology, driving revenue growth of $7MM+ annually while raising ASPs across major retailers.• Mange product and packaging development for car seats, wheeled goods (strollers) and accessories, approximately 1,000 sku’s.• Liaise with marketing, creative, channel, and sales departments to provide product information for monthly line reviews and presentations. • Manage planning, budget and coordination of product photo-shoots and product marketing videos.• Prioritize and traffic marketing communications requests for product packaging and marketing communication graphics.• Direct and execute product research groups for focus groups, online research and BETA testing.• Drive time-critical approvals and complex schedules to meet tight production deadlines.• Coordinate with international and domestic development teams to maintain product development schedule, samples, budget and product manufacturing.

• Manage product and packaging development for Bell branded helmets, accessories, and all licensed products for $150M+ business, approximately 3,000 sku’s. • Managed development of 50+ new licensed sku’s in 8 week time period.• Drive time-critical approvals and complex schedules to meet tight production deadlines. • Direct domestic and international development teams to maintain project schedules, delivery targets, and budgets. • Manage day-to-day relationships with 12 licensors; including product approvals, contractual samples, product catalog development, and ensure consistency throughout each brand. • Traffic (150 weekly) creative service requests for product, packaging, and retail material graphics. • Liaise with marketing, creative, channel, and sales departments to provide product information for monthly line reviews and presentations.

• Managed all facets of product packaging, advertising, trailers, and channel promotions. • Maintained project schedules with internal and global creative marketing teams. • Built and grew relationships with the internal marketing team, product development, sales and channel teams, creative agencies, freelancers, licensors, vendors and first parties. • Responsible for managing deadlines, approvals, press checks, budgets, proofing, purchase orders, corporate brand and product cohesiveness. • Coordinated and tracked project production through the internal operations and outside agent phases.• Documented and archived detailed project history.

• Organized all aspects of incoming projects ranging from packaging, print and online advertisements, point of purchase, and web design marketing materials. • Created estimates, developed schedules, proofed projects, and maintained superior relationships with new and existing clients. Responsible for estimates, billing, creating employee schedules, project time management and coordinating internal operations. • Assisted president and project managers with daily duties. • Coordinated executive calendars, travel and special events/meetings.