Heather Luter Email & Phone Number

Washington, Dc, Us

• Craft all brand related collateral for communities including signage, brochures, flyers, and mailers• Maintain and update corporate and community websites using WordPress, RentPress, and RentCafe Site Manager• Develop and implement SEM / SEO, mobile and web strategies• Ensure all lead tracking tools are set up and working correctly, troubleshooting issues when necessary• Provides additional and in-depth marketing support to underperforming properties• Ensure the correct branding guidelines for WC Smith are followed and assist when guidance is needed

Mclean, Va, Us

• Consult with digital marketing agencies on optimization strategies Google Analytics, internal reporting • Graphics for social media posts, community signs, community flyers, photo touch ups, email signatures Illustrator, Photoshop• Corporate and community website updates, minimal coding WordPress, Google Tag Manager, Google Search Console• Document and promotional item proofing• Responsible for choosing and ordering promotional items for apartment communities• Video, digital staging, photography, site map, and floor plan project manager

Mclean, Va, Us

• Develop and train materials for social and digital media marketing • Create department PowerPoint presentations used company wide• Manage and create custom graphics for Southern Management Corporation Facebook and Instagram accounts• Consult on content for The Hotel at UMD, Cambria College Park and multiple community Facebook pages• Consult with property managers on marketing budgets, program success and implements appropriate changes based on results (75 communities)• Review and partner with digital agency to optimize local and national Google Ads campaigns• Write content for corporate website and update site as needed via WordPress

Washington, Dc, Us

Assigned, edited, and tracked all internal communication efforts for the Airport Traffic Control Facilities and Engineering Services directorate - Included custom graphics, memos, newsletter articles, congressional responses, and ordersMeeting planning and facilitation

Dallas, Tx, Us

Develop training materials to support the Client Services support team - Responsible for all digital products supported and associated processesTrained and developed materials for Facebook ads and ad management - Over 400 attendeesAssisted Business Analysts and Product Managers with ongoing Social Media support and fulfillment process development

Manage a team of 20 Social Media Consultants, Search Engine Marketing (SEM) Account Managers and DexNet Keyword Workbench Optimizers Monthly coaching and personal development sessions for achievement in SEM and Social account management including increasing conversions, client engagement and spend goals - Implemented a personal growth program, adopted by all Client Services teams - 12 contractors hired full time, 12 employees promoted - Grew team conversion rate from 19% to 30% - Reduced team cost per action from $18 to $10 - Increased SEM team media spend from 88% to 100% averaging over $750,000 monthlyPartners directly with clients, sales and escalations to resolve problems and achieve client goals and results.Identified training needs, created materials and assisted in creating a comprehensive training program for SEM and Social Media Account Managers. Represented Client Services by partnering with Service Cloud development teams to ensure key features were implemented for the group during a major system conversion.

Dallas, Tx, Us

Built and managed multiple pay per click / Internet Yellow Pages advertising campaigns (Google, Yahoo!Search & Bing, and Superpages.com) with budgets ranging from $450 to $17,000 per month; with all accounts totaling over $200k per month.- Documented over 30 client success stories- Exceeded click budget increase goal by 45%- Exceeded client conversion rate goal by 15%Team Social Coordinator / Team Building / Event Planning2011 Employee Council member

Sold, built and managed pay per click advertising campaigns on Superpages.com, Google Adwords, Yahoo!, Bing and Yellowpages.com.

• Coordinated two annual EntryPoint franchisee conventions including catering, special outings, presentations, workshops, awards and gifts with 50-60 attendees and a minimal budget of $15,000 • Monitored performance of advertising and consulted EntryPoint franchisees on relevant changes to increase ROI• New franchisee training by coordinating week-long sessions as well as presenting marketing segment • Trained five to six franchise staff members bi-monthly in marketing and event planning • Guest Speaker for the UCF Marketing Department – 50 attendees• Assisted with design and concept for an interactive CD ROM for EntryPoint (2008 Gold Addy award)• Graphic design and layout of marketing literature including newsletters, brochures, signage and print advertising