Heather Gray Email & Phone Number

Greater Grand Rapids, Michigan Area

Develop and execute integrated marketing communication programs supporting Van Andel Education Institute's mission of helping K-12 educators conduct inquiry-based STEAM learning to excite students into pursuing STEAM related careers.

Allendale, MI

• Teach Nonverbal Communication (COM210) and Concepts of Communications (COM101) to 30 undergraduate students via lectures, in-class activities, guest speakers, and discussion.

Grand Rapids, MI

• Taught 300-level Integrated Marketing Communications & Advertising Principles to 36 students via lectures, in-class activities, guest speakers, and discussion.

Grand Rapids, MI

• Manage marketing strategy and execution across multiple channels (web, blog, paid/organic search, email, social media, video, webinars, and trade show events).
• Interpret analytics for reporting and resource allocation decisions of annual 300K marketing budget.
• Increased organic inbound leads by 60% with content marketing strategy and execution including redesigned website, explainer video, and thought leadership content.
• Reduced customer defection rate 50% by developing and executing monthly webinars and how-to videos in collaboration with technical and sales teams.

Grand Rapids, MI

• Led e-commerce website redesign, partnering with 8 stakeholder teams and 3 creative vendors to establish strategy, improve user experience, and develop integrated messaging for 10 brands and 40 product lines—bringing.
• Led the development of a customized web content management system in Drupal and trained 10 colleagues on how to use it.
• Launched sliding door hardware product line and brand identity with product website, print and digital collateral, and 109 trilingual retail packages.

Norcross, GA

• Managed North American communications for 7 business units and 35+ product lines across multiple channels including print, website, email, webinars, and trade show events.
• Created and curated content for 60 digital newsletters, attracting 2,500+ subscribers.
• Coordinated writing and publication of 15 feature articles in relevant trade publications.
• Launched digital marketing program, managing 10+ weekly email campaigns.

Grand Rapids, MI

• Led brand identity, design, and creative development for construction unit launch—collaborating on a global cross-functional team to grow a $53 million business unit.
• Developed print and digital content for 8 global construction product launches.
• Designed customized large-scale exhibit graphics for 3 annual trade show events, bringing in $1 million in revenue per event.

Bachelor Of Fine Arts - Bfa, Design

Master Of Science - Ms, Communications