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Heather (Lyman) Tapp Email & Phone Number

Senior Manager, Content at Blackboard
Location: Greenville-Spartanburg-Anderson, South Carolina Area, United States 8 work roles 3 schools
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Current company
Role
Senior Manager, Content
Location
Greenville-Spartanburg-Anderson, South Carolina Area, United States

Who is Heather (Lyman) Tapp? Overview

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Quick answer

Heather (Lyman) Tapp is listed as Senior Manager, Content at Blackboard, based in Greenville-Spartanburg-Anderson, South Carolina Area, United States. AeroLeads shows a matched LinkedIn profile for Heather (Lyman) Tapp.

Heather (Lyman) Tapp previously worked as Senior Brand Manager at Anthology Inc and Senior Creative Director (Verbal Identity, Creative Strategy, Copy & Concepting) at Blackbaud. Heather (Lyman) Tapp holds Bachelor Of Arts - Ba, English & Professional Communications from Meredith College.

Company email context

Email format at Blackboard

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Blackboard

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Profile bio

About Heather (Lyman) Tapp

I'm a senior brand manager and copy director with deep expertise in the tech industry leading verbal identity and conversion copywriting, branding, content, and creative strategy. I offer extensive experience leading copy, brand positioning, and messaging, as well as managing a creative team from creative brief through concepting and execution.In addition to my extensive corporate and agency work, I add pro-bono nonprofit leadership and branding experience to my portfolio. CORE EXPERTISE:Creative StrategyConversion CopywritingConcepting/IdeationCreative Direction (Copy & Art)Creative Presentations & PitchesMulti-channel MarketingUX OptimizationDigital AdvertisingSocial MediaScriptwriting (Videos & Speeches)Cross-Functional CollaborationExternal Vendor ManagementCorporate Identity / Brand StrategyBrand Positioning (Higher Purpose, Mission, Vision, Values, etc.)Messaging FrameworksContent StrategyStyle Guides Voice and ToneEmployer Value PropositionsBrand GovernanceCorporate CommunicationsInternal CommunicationsCrisis CommunicationsTeam Leadership & DevelopmentC-Suite Counsel & Relationship ManagementAsana, Workfront, Workday, and other Relevant Software

Listed skills include Leadership, Product Marketing, Corporate Identity, Positioning, and 41 others.

Current workplace

Heather (Lyman) Tapp's current company

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Blackboard
Blackboard
Senior Manager, Content
United States
Website
AeroLeads page
8 roles

Heather (Lyman) Tapp work experience

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Senior Manager, Content

United States

Senior Creative Director (Verbal Identity, Creative Strategy, Copy & Concepting)

Charleston, South Carolina, US

  • Creative/Advertising
  • Developed creative and messaging strategies for all core brand initiatives and business unit campaigns, including master brand, product launches, lead-generating campaigns, events, acquisitions, and more
  • Served as head of copy; wrote all high-level, brand-driving work
  • Oversaw all creative decisions, from creative brief through production and placement
  • Assumed chief accountability for creative work across media (web, social, digital/print ads, etc.)
  • Established and managed processes and timelines to ensure high efficiency and quality
Jan 2014 - Nov 2022

Senior Copywriter, Corporate Communications Team Lead, Product Marketer & Media Specialist

Charleston, South Carolina, US

Jan 2001 - Jan 2014

Brand Identity & Marketing Manager

The I'On Company
Sep 1998 - Dec 2000
3 education records

Heather (Lyman) Tapp education

Bachelor Of Arts - Ba, English & Professional Communications

Meredith College

Education record

Ashley Hall School

Education record

College Of Charleston
FAQ

Frequently asked questions about Heather (Lyman) Tapp

Quick answers generated from the profile data available on this page.

What company does Heather (Lyman) Tapp work for?

Heather (Lyman) Tapp works for Blackboard.

What is Heather (Lyman) Tapp's role at Blackboard?

Heather (Lyman) Tapp is listed as Senior Manager, Content at Blackboard.

Where is Heather (Lyman) Tapp based?

Heather (Lyman) Tapp is based in Greenville-Spartanburg-Anderson, South Carolina Area, United States while working with Blackboard.

What companies has Heather (Lyman) Tapp worked for?

Heather (Lyman) Tapp has worked for Blackboard, Anthology Inc, Blackbaud, The I'On Company, and Toyota North America.

How can I contact Heather (Lyman) Tapp?

You can use AeroLeads to view verified contact signals for Heather (Lyman) Tapp at Blackboard, including work email, phone, and LinkedIn data when available.

What schools did Heather (Lyman) Tapp attend?

Heather (Lyman) Tapp holds Bachelor Of Arts - Ba, English & Professional Communications from Meredith College.

What skills is Heather (Lyman) Tapp known for?

Heather (Lyman) Tapp is listed with skills including Leadership, Product Marketing, Corporate Identity, Positioning, Writing, Crisis Communications, Social Media, and Stakeholder Management.

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