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Heather (Lyman) Tapp Email & Phone Number
Senior Manager, Content
at
Blackboard
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Senior Manager, Content
Location
Greenville-Spartanburg-Anderson, South Carolina Area, United States
Who is Heather (Lyman) Tapp? Overview
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Quick answer
Heather (Lyman) Tapp is listed as Senior Manager, Content at Blackboard, based in Greenville-Spartanburg-Anderson, South Carolina Area, United States. AeroLeads shows a matched LinkedIn profile for Heather (Lyman) Tapp.
Heather (Lyman) Tapp previously worked as Senior Brand Manager at Anthology Inc and Senior Creative Director (Verbal Identity, Creative Strategy, Copy & Concepting) at Blackbaud. Heather (Lyman) Tapp holds Bachelor Of Arts - Ba, English & Professional Communications from Meredith College.
Company email context
Email format at Blackboard
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Blackboard
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Profile bio
About Heather (Lyman) Tapp
I'm a senior brand manager and copy director with deep expertise in the tech industry leading verbal identity and conversion copywriting, branding, content, and creative strategy. I offer extensive experience leading copy, brand positioning, and messaging, as well as managing a creative team from creative brief through concepting and execution.In addition to my extensive corporate and agency work, I add pro-bono nonprofit leadership and branding experience to my portfolio. CORE EXPERTISE:Creative StrategyConversion CopywritingConcepting/IdeationCreative Direction (Copy & Art)Creative Presentations & PitchesMulti-channel MarketingUX OptimizationDigital AdvertisingSocial MediaScriptwriting (Videos & Speeches)Cross-Functional CollaborationExternal Vendor ManagementCorporate Identity / Brand StrategyBrand Positioning (Higher Purpose, Mission, Vision, Values, etc.)Messaging FrameworksContent StrategyStyle Guides Voice and ToneEmployer Value PropositionsBrand GovernanceCorporate CommunicationsInternal CommunicationsCrisis CommunicationsTeam Leadership & DevelopmentC-Suite Counsel & Relationship ManagementAsana, Workfront, Workday, and other Relevant Software
Listed skills include Leadership, Product Marketing, Corporate Identity, Positioning, and 41 others.
Current workplace
Heather (Lyman) Tapp's current company
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8 roles
Heather (Lyman) Tapp work experience
A career timeline built from the work history available for this profile.
Senior Brand Manager
Senior Creative Director (Verbal Identity, Creative Strategy, Copy & Concepting)
Creative/Advertising• Developed creative and messaging strategies for all core brand initiatives and business unit campaigns, including master brand, product launches, lead-generating campaigns, events, acquisitions, and more• Served as head of copy; wrote all high-level, brand-driving work• Oversaw all creative decisions, from creative brief through production and placement• Assumed chief accountability for creative work across media (web, social, digital/print ads, etc.)• Established and managed processes and timelines to ensure high efficiency and quality• Provided copy and art direction, managing a team of copywriters, graphic designers, operations, and a videographer• Led all brainstorming activities and client pitches/presentations• Nurtured key stakeholder relationships and ensured satisfaction at all stages of the creative process• Drove collaboration across departments and functions• Analyzed results and applied data to continually increase results• Managed external creative benchBrand/Communications• Developed and managed corporate identity, high-level brand positioning, messaging frameworks, and verbal identity, including:-Higher purpose, mission, vision, values-Employer value proposition (EVP)-Master brand campaign messaging and creative-Corporate boilerplates-Product and other key initiative naming• Developed and evolved corporate style guides, voice & tone, and other brand governance resources• Provided C-suite counsel on messaging and identity development• Identified and communicated stories that built brand affinity • Translated complex concepts into concise, memorable messaging across assets, from the corporate website to digital ads• Provided company-wide brand resource training• Developed multi-channel communication strategies for corporate comms and advertising• Served as editor-in-chief for high-visibility brand assets
Jan 2014 - Nov 2022
Senior Copywriter, Corporate Communications Team Lead, Product Marketer & Media Specialist
Jan 2001 - Jan 2014
Brand Identity & Marketing Manager
The I'On Company
Sep 1998 - Dec 2000
Business Development Manager
Oct 1997 - Sep 1998
Scriptwriter & Pa
Jun 1997 - Oct 1997
Copywriter
Aug 1996 - May 1997
3 education records
Heather (Lyman) Tapp education
Bachelor Of Arts - Ba, English & Professional Communications
Meredith College
Education record
Ashley Hall School
Education record
College Of Charleston
FAQ
Frequently asked questions about Heather (Lyman) Tapp
Quick answers generated from the profile data available on this page.
What company does Heather (Lyman) Tapp work for?
Heather (Lyman) Tapp works for Blackboard.
What is Heather (Lyman) Tapp's role at Blackboard?
Heather (Lyman) Tapp is listed as Senior Manager, Content at Blackboard.
Where is Heather (Lyman) Tapp based?
Heather (Lyman) Tapp is based in Greenville-Spartanburg-Anderson, South Carolina Area, United States while working with Blackboard.
What companies has Heather (Lyman) Tapp worked for?
Heather (Lyman) Tapp has worked for Blackboard, Anthology Inc, Blackbaud, The I'On Company, and Toyota North America.
How can I contact Heather (Lyman) Tapp?
You can use AeroLeads to view verified contact signals for Heather (Lyman) Tapp at Blackboard, including work email, phone, and LinkedIn data when available.
What schools did Heather (Lyman) Tapp attend?
Heather (Lyman) Tapp holds Bachelor Of Arts - Ba, English & Professional Communications from Meredith College.
What skills is Heather (Lyman) Tapp known for?
Heather (Lyman) Tapp is listed with skills including Leadership, Product Marketing, Corporate Identity, Positioning, Writing, Crisis Communications, Social Media, and Stakeholder Management.
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