Heather Brady Email & Phone Number

Washington, DC, US

• Manages all organizational social media handles (currently Facebook, Twitter, Instagram) and leads social strategy.
• Develops and implements marketing and communications strategies for content promotion and growth of Sojourners’ platforms, including print and online publications, with the editorial and multimedia staff.
• Manages home page and content landing pages for sojo.net
• Implements, analyzes, and adjusts strategies for the growth and engagement of Sojourners’ email constituency using a CRM and working cross-departmentally to help oversee overall list health.
• Tracks social media best practices and uses those platforms for audience engagement, cultivation, and list acquisition.
• Compiles and tracks weekly analytics across platforms to gauge trends and growth.

Washington, DC, US

• Producer for two podcasts: one about women entrepreneurs and one about finance technology development
• Adviser for CNN reporter working on in-depth stories about the American West, indigenous populations and sociopolitical divisions
• Contract producer for the Hoover Institution’s immigration policy fellow, organizing conversations among thought leaders across the political spectrum and prepping background information for related blog posts, games
• Contractor for the National School Board Association’s marketing department, producing marketing copy and materials and working with the design team to achieve their objectives

Washington, DC, US

• Helped develop a content calendar from the ground up for the newly created Culture & Exploration desk
• Pitched the desk’s newsletter concept
• Pitched and wrote short- and longform stories
• Wrote quick-turnaround news stories based on news events that fell within our desk’s content area
• Headed the data analytics for our team, using Adobe Analytics/Omniture and Google Analytics to monitor performance of all stories, flag top and bottom performers, and pitch new stories accordingly
• Wrote assigned stories, created photo galleries, produced story text for videos while working closely with video producers

Washington, DC, US

• Developed content for and project managed digital edition of National Geographic magazine’s “Gender Revolution” issue, finalist for 2017 Pulitzer Prize in Explanatory Reporting
• Curated homepage content for nationalgeographic.com and doubled homepage metrics
• Wrote and built stories for News and produced pages for other daily content sections
• Advised NGM editors and designers and helped build digital versions of magazine stories
• Trained editors and writers in content management systems
• Produced content for Apple News distribution platform

Washington, DC, US

• Provided editorial quality assurance for digital versions of the monthly magazine, content across the nationalgeographic.com website, proprietary apps, digital newsletters and Snapchat content
• Fact-checked, copy edited and provided quality assurance for Nat Geo Travel’s social media posts, Intelligent Travel blog posts and daily photography feature
• Organized meeting series for digital editorial team to collaborate and train with stakeholders across organization

Washington, D.C., US

• Redesigned and rebuilt chevychasepc.org, the church website, to be mobile-friendly, with a responsive design and an open-source WordPress content management system
• Managed all internal and external communications, including weekly and monthly newsletters, information on the website, social media accounts and digital and print marketing
• Advised coworkers and congregation members about communications best practices
• Designed digital and print logos and materials
• Provided additional administrative and technical support

Chevy Chase, Maryland, US

• As Digital News Writer/Editor:
• Developed, managed and executed all online coverage on weekends
• Reported, wrote and edited hourly news stories and breaking news for online publication
• Collaborated with on-air reporters to produce online versions of their stories
• Created and posted multimedia content in stories – audio, video, photos and photo galleries
• Managed website content and layout

Brooklyn, NY, US

• Built and managed data for interactive news stories
• Coded interactive news stories
• Pitched story ideas to the Interactives desk editor and created them from the ground up
• Learned to code in HTML, CSS and JavaScript and learned to use GIS mapping data and shapefiles
• Wrote stories for other sections of the website

Washington, DC, US

• Worked as a web producer for NPR news programs, writing Arts & Life web text and creating build-outs in CMS
• Worked as a web producer for NPR Books, compiling a “New In Paperback” series, posting book reviews and contacting book publishers for excerpts, images and other materials
• Assisted the Digital Media Arts desk; compiled weekly futures reports for pieces in online Arts & Life section
• Sat in on show broadcasts and interviews with hosts and their guests
• Reported and blogged using multimedia platforms for Intern Edition, a show produced by interns

Fredericksburg, VA, US

• Wrote articles for several sections, including News, Business, Region, Spotsylvania Extras, Healthy Living and Weekender; wrote news articles covering local reactions to the Arab Spring protests in Egypt and the Middle.
• Pitched story and column ideas to section editors and the managing editor
• Published the first column to be written and printed by any intern at the paper

Master Of Professional Studies, Journalism

Bachelor Of Arts, English