Audience Engagement Manager
Current• Manages all organizational social media handles (currently Facebook, Twitter, Instagram) and leads social strategy.• Develops and implements marketing and communications strategies for content promotion and growth of Sojourners’ platforms, including print and online publications, with the editorial and multimedia staff.• Manages home page and content landing pages for sojo.net• Implements, analyzes, and adjusts strategies for the growth and engagement of Sojourners’ email constituency using a CRM and working cross-departmentally to help oversee overall list health.• Tracks social media best practices and uses those platforms for audience engagement, cultivation, and list acquisition.• Compiles and tracks weekly analytics across platforms to gauge trends and growth.• Manages audience response to Sojourners’ email communications and publications (i.e., comments sections and feedback forms).• Coordinates and writes the Response section of Sojourners magazine.