Heather Reid

Heather Reid Email and Phone Number

CMO at UpLevel Ops & All things Marketing, Strategy, and Communications. @ UpLevel Ops
Heather Reid's Location
Greater Chicago Area, United States, United States
Heather Reid's Contact Details
About Heather Reid

Seasoned marketing and communications strategist with a deep passion for crafting omni-channel campaigns that drive measurable impact across every touchpoint. Leveraging expertise in integrated marketing, I specialize in creating cohesive, cross-platform content strategies that connect with audiences, maximize engagement, and align with broader business goals.With a proven ability to orchestrate campaigns across digital, social media, and traditional channels, I focus on leveraging data and analytics to optimize each campaign's efficiency and effectiveness. My approach combines strategic insight and creativity with a keen analytical perspective to ensure that every piece of content reinforces brand messaging and enhances the customer journey.Key strengths include:- Omni-Channel Content Strategy & Planning: Developing and executing content plans that maintain consistent messaging across channels—digital, social, email, and traditional media—ensuring a seamless customer experience and stronger brand equity.- Data-Driven Decision Making: Using analytics to continuously improve campaign outcomes, optimize customer journeys, and maximize ROI.Leadership & Cross-Functional Collaboration: Experienced in aligning marketing strategies with cross-departmental goals, contributing to overall business success and team cohesion.Expertise in partnering with organizations to elevate their marketing efforts, focusing on content that drives growth and builds brand loyalty. I’m always interested in collaborating on forward-thinking projects and achieving ambitious goals through results-focused marketing solutions.

Heather Reid's Current Company Details
UpLevel Ops

Uplevel Ops

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CMO at UpLevel Ops & All things Marketing, Strategy, and Communications.
Heather Reid Work Experience Details
  • Uplevel Ops
    Chief Marketing Officer
    Uplevel Ops Sep 2022 - Present
    Redwood City, Ca, Us
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  • Uplevel Ops
    Marketing Communications Consultant
    Uplevel Ops Mar 2021 - Sep 2022
    Redwood City, Ca, Us
    Provide communications strategy, writing, and editing services to UpLevel Ops. Lead Social Media coordination and content authoring, promotion, and publishing. Work with company leadership on new business initiatives and corporate branding projects. Created and executed social media strategy to build brand awareness and drive engagement. Increased LinkedIn followers by 118% in the first 6 months of the project. Authored PR materials for launch of new products and services and coordinated online release distribution.
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  • Association Of Corporate Counsel
    Freelance Communications Consultant
    Association Of Corporate Counsel Nov 2018 - Present
    Washington, D.C., Us
    Freelance marketing and communications consultant to the ACC. Responsible for the creation and maintenance of newsletter editorial calendar and guidelines, messaging strategy and benchmarking improvements based on analytics. Working with the leadership to lead and facilitate editorial processes. Created a new template and converted newsletter to Higher Logic platform.
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  • Fete Lifestyle Magazine
    Freelance Contributor
    Fete Lifestyle Magazine Jun 2018 - Present
    Chicago, Us
    Freelance contributor to monthly online lifestyle magazine. Feature articles include parenting topics, general interest, humor, and covering events for the magazine as a correspondent.
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  • Eat Like A Mother
    Founder
    Eat Like A Mother May 2018 - Present
    Founder of Eat Like a Mother, a micro-bakery specializing in artisan sourdough and other handcrafted baked goods. Offering introductory baking classes intended as a gentle way for people to start making their own yeast and sourdough breads at home.
  • Heatherreidwrites.Com
    Essayist
    Heatherreidwrites.Com Sep 2014 - Present
    Heather Reid is an essayist, freelance editor, marketing consultant, and dedicated room parent at her kids' public school. Her two sons keep her ensconced in Beyblades and sports gear and she's grateful for the opportunity to both learn from and to write about them. A recovering advertising executive, she finds humor in the fact that she once had long, philosophical discussions about baby carrots in a professional setting. She has a BS in Journalism from Northwestern University and has written and edited for the Albuquerque Tribune, The (Ft. Lauderdale) Sun-Sentinel, the Chicago Tribune, 4BoysMother, Fete Lifestyle Magazine, CleanPlates.com, Chowhound, and the Neighborhood Parent Network.
  • Novus Law Llc
    Marketing And Communications Consultant
    Novus Law Llc May 2019 - Mar 2020
    Chicago, Il, Us
    Collaborated with internal Marketing and Company Leadership personnel to determine wants and needs to align Marketing and Communication goals and strategy with the financial goals of the firm. Contributions include establishing new firm description language and collateral, authoring a long-term marketing strategy. This strategy featured quarterly campaigns and tactics designed to create an integrated, cross-channel approach aimed at improving brand awareness, sharpening business development tactics, streamlining internal processes, and increasing client satisfaction. Duties also included copy editing deliverables and creating content standards for other client-facing documentation.
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  • Chowhound
    Freelance Writer
    Chowhound Jan 2019 - Jan 2020
    Freelance writer for the Chowhound network (chowhound.com) with an emphasis on how-to articles on yeast and sourdough baking, including Tips for Success with Yeast, Making Homemade Pizza Dough, and How to Make (Sourdough) Pumpkin Focaccia, The Top Mistakes You’re Making When You Bake Bread, How to Make Your Own Sourdough Starter, 10 Essential Bread Baking Tools (And One You Don’t Actually Need), Caramel Pecan Sourdough Rolls (That you can make ahead!).
  • Clean Plates Omnimedia
    Freelance Writer / Recipe Developer
    Clean Plates Omnimedia Jun 2018 - Jul 2019
    San Francisco & New York, Us
    Freelance contributor to Clean Plates Omnimedia. Recipe development, cookbook author profiles, and feature article topics focused on healthy eating and wellness.
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  • R/Ga
    Account Director
    R/Ga Aug 2010 - 2012
    New York, Ny, Us
    Client Services lead on S.C. Johnson account, focusing on Glade/Home Fragrance products. Created integrated campaigns, including traditional print/coupon alignment with social media.
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  • Critical Mass
    Senior Account Director
    Critical Mass Mar 2007 - Aug 2010
    Calgary, Alberta, Ca
    Senior Account Services lead, managing creative, strategic, and new business development teams on client accounts including Supervalu (Grocery), Harley-Davidson (Motorcycles), Hawker-Beechcraft (Aircraft), Hyatt Hotels.
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  • Mobium Creative Group
    Senior Account Director
    Mobium Creative Group Mar 2006 - Mar 2007
    Chicago, Illinois, Us
    Interactive Strategist and Account Executive in the Account Planning and Strategy group.
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  • Cars.Com
    Freelance Consultant
    Cars.Com 2006 - 2007
    Chicago, Illinois, Us
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  • Mobium
    Senior Account Director
    Mobium 2006 - 2007
  • Camflange Design Services
    Owner
    Camflange Design Services Sep 2001 - Mar 2006
  • Scient
    Production Manager
    Scient Mar 2000 - Sep 2001
    New York, Ny, Us
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  • Bbds Advertising
    Director, Interactive Services
    Bbds Advertising Feb 1998 - Mar 2000
  • Rush-Presbyterian St.Luke'S Medical Center
    Webmaster
    Rush-Presbyterian St.Luke'S Medical Center Feb 1995 - Feb 1998
  • The (Hammond) Times
    Producer/Copy Editor
    The (Hammond) Times May 1994 - Jan 1995
  • Northwestern University Medill School
    Student
    Northwestern University Medill School 1990 - 1994
    Evanston, Il, Us
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Heather Reid Skills

Digital Marketing Digital Strategy Interactive Marketing Integrated Marketing Online Advertising Creative Direction Brand Awareness Social Media Strategy E Commerce Creative Strategy Mobile Marketing Email Marketing Analytics User Experience Social Media Marketing

Heather Reid Education Details

  • Northwestern University
    Northwestern University
    Journalism
  • Tarpon Springs Senior High School
    Tarpon Springs Senior High School

Frequently Asked Questions about Heather Reid

What company does Heather Reid work for?

Heather Reid works for Uplevel Ops

What is Heather Reid's role at the current company?

Heather Reid's current role is CMO at UpLevel Ops & All things Marketing, Strategy, and Communications..

What is Heather Reid's email address?

Heather Reid's email address is he****@****mac.com

What is Heather Reid's direct phone number?

Heather Reid's direct phone number is +131229*****

What schools did Heather Reid attend?

Heather Reid attended Northwestern University, Tarpon Springs Senior High School.

What are some of Heather Reid's interests?

Heather Reid has interest in Social Media, Gourmet And Not So Gourmet Food, Running, Digital Marketing Strategy, Travel.

What skills is Heather Reid known for?

Heather Reid has skills like Digital Marketing, Digital Strategy, Interactive Marketing, Integrated Marketing, Online Advertising, Creative Direction, Brand Awareness, Social Media, Strategy, E Commerce, Creative Strategy, Mobile Marketing.

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