Crafting Mercury’s brand identity and building awareness and affinity through brand campaigns, communications, content, social media, and events.

Tasked with bringing the unique Front narrative to life in creative and impactful ways. Responsible for Brand Strategy, PR/Communications, Content, Social Media, Customer Advocacy, and Brand Advertising.

Led the team that hit an average 120% of Sales Accepted Opportunity goals for 3 consecutive quarters.

Built the communications function from scratch, organically building the Front brand through thought leadership.

Evangelized Lookout’s vision, its value to customers, and its differentiation in the market through measurable communication plans that built the Lookout brand and aligned with integrated content marketing programs for demand generation. Key thought leadership moments I drove included a segment on 60 Minutes, hacking a Tesla, and the discovery of NSO Group's Pegasus spyware.

Developed and executed strategic communications plans that aligned Responsys with the marketing cloud conversation, demonstrated thought leadership and positioned Responsys as the technology of choice for enterprise CMOs.Worked with global PR agencies (US, UK, Germany, Australia, Japan) to secure business and trade media coverage, including executive profiles and contributed content.Was also responsible for industry analyst relations, social media, speaking and awards.Managed financial comms including quarterly earnings reports and acquisitions (Responsys' acquisition of Push IO and Oracle's acquisition of Responsys)

Clients included Intel, Ericsson, Silver Spring Networks and Plantronics.For Intel, I supported the company's corporate reputation and responsibility programs. A key element of my work was supporting the Intel Education Initiative, including Intel's sponsorship of the Intel Science Talent Search and the Intel International Science and Engineering Fair. I also oversaw the media relations efforts for Intel's eco-technology and sustainability efforts. I also managed the team that is working with Ericsson to improve the company's brand awareness amongst US technology elites, particularly those in Silicon Valley.For Plantronics, I managed the team that supports a range of activities aimed at upleveling Plantronics' brand awareness and enhancing the company's reputation for technology innovations, design and corporate leadership.General responsibilities included: strategic, creative planning; message development; media relations; content creation (such as press releases, pitches, positioning documents, etc.); managing teams and maintaining budgets.

Beginning as a Client Staff Assistant in 2007, I also served as a Client Executive, Associate and Senior Associate.Experience included: managing client teams and media relations for Signpost, the local deal community; venture capital firm Kleiner Perkins Caulfield Byers’ iPad and social fund announcements; the Inspired by Education digital campaign; Moblin (now named MeeGo), the Intel-backed mobile operating system; and Inconvenient Youth Network, a grassroots effort to get teens involved in climate change activism.

Public Relations for organic, sustainable, natural products and companies.