Branding expert with wide experience in managing projects that extend a brand platform into every medium; from high profile television ads to micro-targeted web banners and emails, to pump toppers at gas stations to insuring call center scripting is responsive and on-brand--you name it, I've probably done it. Deep experience in working with external and internal clients to communicate the core identity of organizations and products effectively and efficiently. Great with both team leadership and budget management.Skills:• Fifteen years working closely with client partners to develop and execute strong marketing communication plans.• Extensive experience in building and maintaining a strong brand while moving the sales needle.• Strong collaboration with professionals in creative development, strategic planning and research, public relations, media planning, digital engagement, user and visitor experience, event planning and direct marketing.• Campaign success evaluation based on both qualitative and quantitative metrics, using a wide variety of reporting mechanisms, including CRM tools and databases.• Extensive production experience: TV, print, radio, emails, web pages, web banners, outdoor, podcasts, point-of-sale, case studies, sales scripts, brochures, catalogs, invitations, member magazines and annual reports.• Training and mentoring direct reports. Coaching growth while providing direction and support.Additional strengths: --Strong art institution background and passion: active SFMOMA museum guide since 2010, taught art projects to teens through NY Junior League program 1996-2000.--Travel and hospitality focus throughout career: tour guide at Universal Studios, tour guide at UC Berkeley, promoted tourism for NY Convention & Visitors Bureau, even ski bummed at the Little Nell hotel in Aspen.
Listed skills include Advertising, Public Relations, Marketing, Customer Relationship Management, and 30 others.