Heather Malarcik Email and Phone Number

I am the Executive Director for Main Street Kent, which includes: building and maintaining a healthy, productive Board of Directors; fundraising for our 501(c)4 organization; cultivating, managing and appreciating volunteers; creating new and exciting programs while honing mature programs to work with the current state of the city; applying my marketing expertise to help sustain the downtown marketplace; exploring opportunities to showcase arts and culture in the downtown district, and converting those ideas to reality; supporting the City of Kent and the downtown merchants in beautification, historic preservation, and community building; and showcasing Kent as a destination to the region and beyond.

Website management, downtown events, advertising, press releases, business communications, and whatever else is needed!

I work with companies to establish and implement logo/brand identities, develop internal/external marketing communication programs, and develop marketing copy for various media. Some of my clients include: Coghill Illustration, BKM Culinary Concepts/Pura Vida, Service Solutions Group, and Electronic Auction Services.

* Created a web presence for three newly merged companies by developing one new website, focused in all facets of the business - www.servicesg.com * Established consistent brand identity by re-designing and standardizing key elements including: building signage, company documents, employee uniforms, promotional items, marketing communication pieces, presentation templates, brand manual, etc.*Maintained relationships by developing and executing communication plan, effectively informing customers, vendors and industry professionals about the new company name

* Increased credit card sales by implementing private label credit card program and custom mailer plan for key accounts * Achieved total legal compliance by editing all POP materials, advertisements and mailers for all retail channels* Planned and executed large corporate three-day events for over 100 executives, within allotted budget*Increased teammate knowledge and selling techniques by developing professional sales training video * Formed and led a cross-functional team to optimize company website’s functionality, aligning all initiatives with organizational goals