Heather Manes Email & Phone Number

Houston, Tx, Us

Houston, Texas, Us

Leads a team specializing in integrated marketing strategy that leverages digital, traditional and social channels with CRM integration to give an end-to-end view of the journey from first impression to recurring customer. We offer marketing and advertising to a variety of clients with a focus in B2B services, manufacturing, and energy. Services include marketing strategy, with a focus on digital campaigns as well as creative services, media planning, content strategy and marketing automation programs.

San Antonio, Texas, Us

Providing full service Marketing & Advertising to a variety of clients and industries. Services include research, marketing planning, strategy, creative, media planning and buying, SEO/SEM, social media planning and implementation services.

San Antonio, Texas, Us

Led a team of marketing professionals in planning/execution of the global brand campaigns including marketing automation, tradeshows, digital/social media, clinical marketing, and public relations.Develop sales support materials that clearly define the value proposition. Launched Pardot, the first marketing automation platform for Xenex and integrated it with salesforce.com. Rebranded the company including product, materials, website. Promoted the Xenex brand with installed base marketing programs resulting in customer brand improvement. Manage co-op marketing programs with strategic partner Sodexo. Manage marketing budget that included brand/acquisitions programs, installed based marketing, public relations and sales support initiatives.

San Antonio, Texas, Us

•Developed marketing communications programs to support brand building, physician growth and service line development•Created strategies for marketing, PR and internal communications programs•Oversaw internal communications, PR and community relations •Managed multi-million dollar marketing budgets •Developed internal communication delivery formats•Supported the growth of hospitals and affiliated BHS companies with marketing execution•Monitored and analyzed marketing program return on investment.•Served as a strategic advisor to BHS business units with respect to communications, PR and marketing initiatives•Managed vendor relationships

Overland Park, Kansas, Us

Advertising, Events and SponsorshipsManaged advertising plans, sponsorships and special events for retail, indirect and business sales channels in Texas and OklahomaMaximized brand awareness and product promotion through local sponsorships and cross promotions with media partners, sports teams and handset vendorsPartnered with corporate teams to integrate national sponsorships into local marketing programs, fully leveraging all available assetsNegotiated and execute barter and VIP opportunitiesDeveloped and implemented local Hispanic marketing plansSupervised vendor relationships: general market and Hispanic advertising agencies Coordinated the development of public relations plans in conjunction with advertising effortsCreated merchandising materials for retail and indirect sales channelsManaged employee communication programs that focused on the delivery of key company messages while boosting moraleAccomplishments:-Secured over $500K of added value each year-Created the company wide added value tracking process-Served on the barter compliance team in re-writing the barter/VIP process-Expanded customer base, increased subscriber revenues, and helped manage customer satisfaction- #1 team performance for 1998 and 2001, #2 in 1999-Reduced marketing expenses while maintaining top sales area in the U.S.-Chosen as a member of the National Hispanic Marketing Committee and launched the first Hispanic TV campaign for Sprint PCS -Successfully launched the media relations campaign for Sprint PCS' wireless web resulting in media placements in every market

Developed annual advertising and public relations plans for Central/South Texas Supervised execution of advertising, media relations and events involvingretail, indirect and business sales channelsManaged internal and external customer communication plans and budgetsAccomplishments:-Executed an advertising plan in 1997 that raised brand awareness from 38% to 79% in one year while staying a million dollars under budget-Managed a media relations program that resulted in a 15:1 return on investment-Launched Austin and San Antonio in 1996 and ranked #1 in sales for 1997-Developed the 1999 national promotions calendar for corporate marketing-Presented and obtained approval for the 1999 National Calendar from Lowell McAdam, CEO of Primeco (current CEO of Verizon)

Developed local store marketing extensions for the Domino's Pizza Central Region marketing calendar Planned and executed all local sales-building promotions and eventsCreated annual market and budgetary plans for Domino's FranchiseesMonitored all broadcast and print productionAnalyzed advertising campaigns focusing on sales ratios and media weight support levels

Responsible for the production of all IKEA print advertising and broadcast traffickingOrganized weekly status report, store sales reports and monthly competitive analysisActualized the IKEA media and production monthly budgetsCoordinated shoots for all print advertising on IKEA

B.S., Advertising

Masters Certification, Internet Marketing