Heather Mann Email & Phone Number

Pasadena, California, Us

As Director of Communications, I lead the corporate communications team that collaborates with Applebee's, IHOP, and Fuzzy's Taco Shop leadership and brand teams, and supports internal and external communication for shared service functions across the organization. Primary responsibilities: • Designs strategic communications plans and PR strategies that drive behaviors, generate awareness, and fuel employee engagement and business growth.• Leads internal communications team and provides hands-on executive communication and business function support – including key messaging development, system-wide communications, speech writing, and presentations – to the offices of the CEO, Chief People Officer, and Chief Development Officer & President of International. • Develops and implements social media strategies to drive retention, employee advocacy, and recruit high-quality candidate leads. Recent efforts resulted in a 1,074% increase in unique visitors to the company’s LinkedIn page and significant boosts in engagement and page followers.• Coaches employee resource groups on events, strategies, and communications for monthly cultural celebrations, and builds relationships with community partners. • Acts as an informed thought partner by understanding what’s happening across multiple functions and identifying opportunities to streamline and improve communications.• Creates clear and compelling content across all owned channels, including videos, graphic designs, newsletters, flyers, press release, and more.

Pasadena, California, Us

As Manager of Corporate Communications, my role is to support Dine Brands’ CEO in their day-to-day communication needs, drive employee engagement by developing powerful content and executing programs that inform, engage, and inspire Dine Brands’ corporate Team Members, as well as work with the international team to amplify their groundbreaking accomplishments.Responsibilities include: • Designing strategic communications plans and strategies that drive behaviors to fuel employee engagement and business growth• Directing organizational-wide initiatives and working collaboratively with senior leaders • Executive communication support for the CEO, Chief People Officer, and the President of International & Global Development to lead the content development of all internal communications and executive visibility plans• Managing existing owned Dine communication channels and champion future innovation for functional teams and areas of responsibility• Leading innovative initiatives that support Dine’s Team Member Resource Groups and overall cultureDine Brands Global, Inc. (formerly DineEquity) brings together two of the world’s largest and most beloved full-service restaurant brands - Applebee's and IHOP. With over 100 years of hospitality experience and expertise throughout 18 countries around the world, Dine Brands supports more than 3,700 Applebee's and IHOP restaurants and a 100% franchised system of nearly 400 franchisees, making it one of the largest full-service restaurant companies in the world.

Pasadena, Ca, Us

Recently I helped lead the marketing department through the COVID-19 crisis – playing a critical role in the launch of The Absolute Brands virtual concepts (Bad-Ass Breakfast Burritos, Bad Mutha Clucka, Plant B & JAILBIRD) – resulting in unprecedented sales growth & press recognition. I also spearheaded new brand-wide marketing plans, utilizing an integrated approach to email, SMS, social media, advertising and grass roots marketing. I worked collaboratively with cross-functional department leads, agencies, vendors and partners to ensure new product launches, limited-time items, philanthropic initiatives and nationwide promotions are seamlessly shepherded from ideation to execution. I also worked directly with each franchise owner to asses business objectives and develop local marketing plans that deliver positive ROI for new and existing locations. Responsibilities: • Plan nationwide marketing plans and promotions to drive sales, traffic and digital engagement for all concepts, including Biergartens, Venues, Ghost Kitchens & The Absolute Brands (virtual concepts). • Lead national and local PR agencies on implementation of PR strategies & crisis communication plans• Work with operations, culinary team & collaborating chefs/mixologists on new item launches and limited-time items• Test & learn with new tactics and channels that optimize impact, relevance & ROI• Develop copy briefs & traffic creative assets through to approval• Analyze sales data & market trends to create campaigns & consumer messaging at a brand-wide & local level.• Strategize opportunities to generate hyper-local awareness through social media, influencer visits, marketing events, sponsorships, philanthropy, OOH, etc. • Ideate creative story angles and campaigns for brand building & consumer-facing media• Team with vendors and partners on co-branded pitches & campaigns • Act as Managing Editor for the Wiener Examiner Dog Haus’ internal employee newsletter

Pasadena, Ca, Us

Dog Haus – the critically acclaimed craft casual concept known for its gourmet hot dogs, sausages and burgers – is expanding like never-before. With 30+ locations open nationwide, as well as 10+ in development… and they’re not stopping there.----------------------------><----------------------------As the first-ever in-house PR Manager, my responsibilities included:- Managing, planning and implementing all PR strategies, events and campaigns for grand openings, local and national award campaigns, philanthropic initiatives, limited-time offers, and other promotional opportunities- Crafting and editing all press material, including executive statements, press releases, talking points, media alerts, advertorials, calendar listings, etc. - Collaborating with and supporting Dog Haus’ national PR agency as well as managing local agencies for franchisees across the country- Proactively pitching creative story angles to maximize coverage in national/local print, broadcast, trade and digital media- Ideating editorial/social media content and partnering with the internal digital team, media outlets and external social channels to create and execute engaging videos and articles- Managing the collection and distribution of media assets including photos and video content/broll - Working with vendors and partners on co-branded pitches and media opportunities - Managing crisis communication & opportunity plans - Leveraging celebrity and influencer visits and advocacy for additional PR exposure- Acting as an ambassador of the brand at on- and off-site events - Collaborating with social media and marketing teams on content and influencer outreach - Working in tandem with operations, franchise development, construction, real estate and culinary teams to identify PR opportunities- Contributing PR content to Dog Haus’ website and internal newsletter

Universal City, Ca, Us

- Plans and implements publicity campaigns for Universal Studios Hollywood and Universal CityWalk initiatives, attraction launches, restaurant openings, media opportunities and red carpet events, resulting in maximum coverage by consumer, trade, print, online and multi-lingual press. - Handles event planning for press events and maximizes publicity for the park's existing and new attractions, including the grand opening of "The Wizarding World of Harry Potter," The Walking Dead attraction, “Halloween Horror Nights,” as well as Universal CityWalk's various events and tenant openings, including concerts at the "5 Towers" stage, the grand opening of Sephora, and restaurant food tastings.- Acts as a representative of the company and liaises with publicists, studio partners, celebrities and social media influencers for participation in high-profile red carpet/celebrity-driven events and publicized theme park visits.- Collaborates with Social Media/Digital Marketing teams to help execute successful PR / social media campaigns.- Proactively pitches creative story angles and ideates editorial and social media content, partnering with internal digital teams, media outlets and external social channels/influencers to create and execute engaging videos and articles.- Acts as a representative of the company and liaises with publicists, studio partners, celebrities and social media influencers for participation in high-profile red carpet/celebrity-driven events and publicized theme park visits.- Produces photo and video shoots and manages the collection and distribution of media assets, as well as coordinates press junkets, site visits, behind-the-scenes tours, talent interviews, editorial shoots, and more.- Composes press material including releases, talking points, media alerts, calendar listings, overviews, etc. - Works in tandem with Sales, Special Events, Production, Operations, Food & Beverage, Entertainment, and Brand Marketing.

Universal City, Ca, Us

- Worked with the VP and PR team to execute public relations strategies and tactics.- Contributed to event planning for press and special events and maximized publicity for the park's existing and new attractions, Including the Grand Opening of "The Wizarding World of Harry Potter," The Walking Dead attraction, “Halloween Horror Nights,” “Grinchmas,” and Universal CityWalk's various events and tenant openings.- Assisted with talent relations and liaising with publicists, celebrities and social media influencers for participation in high-profile red carpet / celebrity-driven events and publicize theme park visits.- Composed press releases, media alerts, fact sheets, talent pictorials, and other press material.- Distributed press materials and updated press lists, developing and maintaining relationships with various outlets.- Conceptualized story/pitch ideas and collaborates with Social Media to help execute successful PR / social media campaigns and creates video concepts to help promote various USH/CW initiatives - Tracked media coverage on USH and CityWalk and compiles recap coverage reports. - Archived photos, videos and written press material.- Managed department publications library; maintain subscriptions.

New York City, Ny, Us

ABOUT:Young Professionals Network is a volunteer organization built to foster early-in-career NBCUniversal employees. YPN aims to cultivate and retain these employees by providing professional development opportunities, leadership skills, and innovation-driving initiatives.CO-CHAIR RESPONSIBILITIES:- Lead committees (events, operations, metrics, communications, digital/social media and partnerships) in the creation and execution of all YPN activities and initiatives for Southern California, including workshops, industry mixers, quarterly newsletters, volunteer opportunities, etc.- Responsible for fostering relationships with C-suite executives & various business units to identify opportunities for engagement, consumer insights and talent engine pipelines.- Coordinates with NBCUniversal's Diversity and Inclusion department and hubs across the country, acting as a representative of Southern California. - Contributes innovative ideas and strategy to elevate YPN's profile within NBCUniversal.- Manages budgets and approvals for each committee.DIGITAL LEAD RESPONSIBILITIES:- Oversee YPN SoCal's Digital Committee, leading a team of 10 committee members in the creation & design of all original and curated content for YPN's social channels. - Manages social media accounts by engaging followers and executing social media strategies and campaigns for each platform including Facebook, Twitter and Instagram.- Produces and creates video content to support organization initiatives by collaborating with videographers, editors and graphic artists.- Maintains web presence on the NBCUNow intranet site.

Hollywood, Ca, Us

While managing my full-time responsibilities, I filled in for the Director of Film Events during their maternity leave. Duties Included:- Booked venue, coordinated event logistics and acted as liaison between studios/clients for special events including premieres, after-parties, film festivals, screening, corporate meetings, and more.- Managed calendar of events for the TCL Chinese Theatre IMAX and TCL Chinese 6 Theatres. - Assisted in managing daily operations such as scheduling movie showtimes and trailer programming and handled in-theatre marketing.

Hollywood, Ca, Us

I reported directly to the President and C.O.O. and was not only responsible for handling all marketing initiatives, but also for developing and maintaining a positive working relationship with new and existing corporate sponsors and to consistently deliver quality and superior service in every area of the partnership; creating a strong connection between the sponsor and the TCL Chinese Theatres.Duties Included:- Managed the execution and fulfillment of all partner contractual elements including print, media and marketing requirements, and special event coordination.- Developed and executed marketing initiatives and oversaw marketing staff.- Served as TCL Chinese Theatre liaison at community related events including Hollywood Chamber meetings.- Managed event planning and execution for hand and footprint ceremonies, client events, special screenings and private events including managing budgets, scheduling advertising, coordination of security and production staff, talent appearances and invites.- Led in the planning and execution of programs and initiatives that contributed to partnership growth and retention.- Developed strategic sales proposals to support new revenue opportunities.- Managed digital signage for all sponsors and clients.- Served as project manager for all digital construction and ad hoc projects.

I reported directly to the President and worked with a variety of top-tier clients including Warner Bros. Studio Tours, the TCL Chinese Theatre, the Children’s Diabetes Foundation, Ripley’s Believe It or Not, Bob Newhart, and more. I created and managed the firm’s social media accounts, creating custom content to promote the company and its clients. I also worked directly with the clients to develop social media strategies, book interviews, secure coverage and represented them at various events. Duties Included:-Managed the social media marketing strategy; focusing on LinkedIn, Twitter, Facebook, and Instagram.-Executed all social media activities including tweeting, sharing, engaging, liking, increasing reach an impressions.-Created comprehensive social media campaigns utilizing multiple platforms.Responsible for collateral content for advertisements, presentations and electronic communication.-Contributed to creating and executing public relations/marketing strategies by securing articles in print, radio, television, and online media outlets.-Wrote press releases, created and maintained media list, fostering relationships with various publication editors, etc.-Managed media at events. -Compiled contact lists, impression reports, and RSVP lists.-Researched DMAs (designated market areas) and media outlets.

-Managed all social media marketing.-Contacted media for upcoming events and pitched stories.-Managed check-in at events.-Compiled contact lists, impression reports, and RSVP lists.-Researched DMAs (designated market areas) and media outlets.-Completed various administrative duties and ad hoc projects.

Anaheim, Us

-Worked with the managerial team for the Main Street Food and Beverage Department to plan events-Promoted Cast Member appreciation-Created presentations on park history