Heather Massel, Apr Email & Phone Number

Edmonton, Alberta, Canada

• I have provided strategic issues management advice and a full suite of communications products and support to various clients, including two regional library systems, municipal government, a leading financial services.
• Wrote technical guides and developed presentation materials to support staff training in rollout of new banking software for enterprise-wide use.
• Directed issues, reputation and brand and provided a full range of strategic communications services for a regional library system. I provided advice and media coaching, strategies and tactics to address significant.
• Led successful communications audit and stakeholder engagement initiatives with internal and external audiences, conducting in-depth interviews and developing broad themes and recommendations for action. Measurable.
• Press Secretary and Director of Communications for a provincial party leadership candidate. Directed and led all of the campaign’s media relations, issues management and strategic communications.

Edmonton, Alberta, Canada

• In this full-service communications role, I provided strategic advice, issues and reputation management, communications and media relations support to the Executive Director and CEO, the Association’s Board of.
• Improved stakeholder and public engagement through development of website and social media content.
• Developed thought leadership agenda and distribution strategy to elevate the association’s brand position and voice, and drive increased local and provincial media coverage.

Edmonton, Alberta, Canada

• Led communications, engagement, marketing and brand foundations strategy development to build and enhance stakeholder awareness of Covenant’s value to the healthcare system.
• Consulted on and developed a new vision and department structure to align with the organization’s strategic plan and goals, and equip the department communications and engagement team with tools, coaching and growth.

Edmonton, Alberta, Canada

• In this full-service marketing, internal and external communications role I provided strategic advice, issues and reputation management and media relations support to the CEO, senior management and staff teams at 46.
• Led research, development, implementation and evaluation of a 360-degree internal and external communications and public relations strategy that positioned GEF as the leading provider of subsidized housing for.
• Led the strategy and redevelopment of the GEF website into a user-friendly portal that supported the organization in achieving housing occupancy of nearly 98 per cent. With a focus on storytelling, we showcased GEF.
• Developed a yearly editorial calendar and distribution strategy, and wrote most of the internal and external communications, including print and digital materials and storytelling content for the website and social.
• Led the stakeholder engagement process for the successful municipal rezoning of a proposed seniors’ housing redevelopment project in a neighbourhood opposed to further large-scale redevelopment. As pandemic-related.
• Led all internal and external pandemic-related communications, substantially improving communications and the corporate relationship with seniors living in GEF buildings, as measured in yearly client satisfaction.

Edmonton, Alberta, Canada

• On a long-term contract basis with the Public Service Commission:
• I researched, planned, wrote and edited communications materials, including strategic plans, news releases, briefing notes, key messages, speaking notes for legislation, reports and news articles for internal and.
• I provided external communications and media relations support for significant new legislation about public agencies, planned media events and conducted media training with department technical experts.

Edmonton, Canada Area

• On a long-term contract basis, I led strategic communications and media relations for the provincial association that represents all 61 public, separate and francophone school boards in Alberta. I provided strategic.
• I led the planning, management and successful execution of up to four events per year, including professional development sessions, receptions and issues forums with 200-450 attendees per event.
• I researched, developed, implemented and evaluated strategic communications plans for new and seasonal initiatives, including a successful multimedia election campaign toolkit for school board trustee elections.

Edmonton

Executive Advisor (Environment and Sustainable Resource Development):I was the lead issues manager for the Forestry division and the first point of contact for sensitive and emerging issues, strategic initiatives and projects, and requests for information and documents. I anticipated and identified business and reputation matters, directed and coordinated.

Edmonton, Canada Area

Alberta Economic Development:I produced internal communications publications for department staff. I also produced positive and proactive communications, including Ministerial correspondence, briefings, reports, speeches, presentations and articles for the Minister’s Office and Deputy Minister's Office to support business development and tourism initiatives.

Edmonton, Canada

Alberta Agriculture, Food and Rural Development: I led media relations, reputation and issues management for the department and directed the communications team that produced all of the department’s communications products for the Minister, MLAs and Premier. Products included news releases, backgrounders, key messages, speeches, event plans and launches.