Heather Carver Email & Phone Number

United States

London, Gb

New York, New York, Us

Scottsdale, Az, Us

Toronto, Ontario, Ca

Seattle, Wa, Us

Playa Vista, Ca, Us

• Managing entire North American team of 28 account managers and directors across 4 offices nationally• Accountable for North American Account Management P&L including organizational, headcount, and strategic planning • Overseeing all North American revenue from over 500+ publisher accounts, including top 100 comScore accounts • Direct oversight of key publisher clients, ensuring strong, long-term, and profitable partnerships; maintaining and developing relationships at the senior level• Responsible for setting and achieving quarterly / annual revenue targets and department MBOs • Implementing and optimizing internal processes and practices to improve efficiency and speed of business within the Seller Accounts team and other Rubicon Project teams • Representing Rubicon Project through networking and speaking engagements at leading industry events such as AdWeek New York, Rubicon Project Marketplace Summits, Nucleus publishing summit, Cannes, IAB Annual Leadership, AdMonsters, Digiday, and the Programmatic World Forum

Playa Vista, Ca, Us

• Managed a team of 14 account managers and directors for the East Coast territory including New York, Midwest and South East• Focused on top 250 comScore accounts across all categories including news, retail and entertainment

Playa Vista, Ca, Us

• Managed and worked with 3 account managers to fulfill all client needs, including revenue optimization, brand safety, and consultation on overall digital strategy • Directly responsible for a book of 80+ publisher accounts with a focus on strategic account management for 15 top comScore publishers including BBC, News Corp, Tribune Publishing, MLB, Viacom, Triad (Walmart, Sam’s Club, CVS, Kohl's, Sears), and Scripps Networks Interactive• Recognized as the internal DFP expert and trained account management team on DFP and Google Ad Exchange to help team members better consult their publishers on ad stack and optimization best practices • Developed marketplace and account specific insights for quarterly business reviews to drive deeper partner relationships and revenue opportunities

Us

• Merged 4 separate IAC owned dating brands into one offering under the new Match Media umbrella• Responsible for launching new DFP account and setting up Google Ad Exchange and other indirect campaigns• Directly controlled and managed ad operations and monetization across more than 2.5 billion monthly ad impressions totaling over $1.2 million in monthly revenue across 32 sites• Maintained Match Media consumer experience by overseeing compliance with existing creative guidelines, ad latency requirements and advertiser block lists• Utilized deep understanding of DFP, Google Ad Exchange, SSPs, RTB pricing models, and internal proprietary ad technologies to create optimal set up for entire demand stack to maximize yield

Glen Allen, Va, Us

• Responsible for large direct-sold national accounts such as AT&T, General Mills and Experian• Managed all relationships and strategic partnerships with 3rd party digital and mobile ad networks and exchanges, including launching and overseeing the Google Ad Exchange partnership• Identified new ad network partners and optimized existing partnerships to maximize indirect inventory revenue• Increased overall indirect inventory eCPM by 60% Y/Y and had a direct impact on increasing overall revenues Y/Y from $12 million to $18 million

Newton, Ma, Us

• Directly involved in driving the P&L success of the division by developing new products and uncovering market opportunities• Worked with Product Marketing Managers from other media groups/divisions to develop integrated cross-platform campaigns • Optimized the performance of all media products (CTR, CPC) to meet advertising client KPIs

Needham, Massachusetts, Us

• Managed large national accounts including 20th Century Fox, Sony Pictures, Cartoon Network, Nintendo and Adidas• Responsible for developing and managing the promotional budget • Planned and led the execution of the most successful in-house marketing campaign in 2008, increasing site traffic by over 600% • Wrote and presented customized proposals to agencies and brands and led the RFP process for direct sales team