Heather Mccabe Email & Phone Number

Chicago, IL, US

• During this period of professional transition, I am dedicated to expanding my skills and knowledge while providing consulting services in web production and digital communication. Highlights of this period include:
• Continuous Learning: Enrolled in courses related to digital production, leadership, product and project management, enhancing my skills in AEM, cross-team communication, and AI.
• Consulting Projects: Completed successful consulting projects for nonprofits, entrepreneurs, and small businesses, focusing on digital strategy, content production, web updates, and even helping with career counseling..
• Job Search: Actively engaged in the job market, refining my approach to finding opportunities and expanding my network through strategic outreach and participation in industry events.This period has been instrumental.

WordPress Production and Image Editing: Designed and developed their online training resource chapter, incorporating logos and content provided by the team to showcase the 70 opportunities selected by the agency. https://intersectforability.com/

Chicago, IL, US

• Promoted to oversee web production, I spearheaded process innovation and team development to elevate the digital marketing presence for an extensive property portfolio. I led groundbreaking initiatives that modernized.
• Website Migration Excellence: Led the pioneering website migration initiative, significantly boosting the digital presence of an extensive property portfolio.
• Enhanced Digital Interaction: Drove the modernization of website aesthetics and content management, integrating updated multimedia elements and SEO enhancements.
• Data-Driven Marketing: Implemented SEO and UX best practices, enabling the team to access more consistent, insightful marketing analytics.

Chicago, IL, US

San Francisco, California, US

• Aligned team performance with organizational objectives, I managed the development of media assets across game properties and social platforms, contributing significantly to the success of Zynga's mobile games. My.
• Media Asset Management: Directed the creation of diverse media assets for game properties and social media, ensuring brand consistency across platforms.
• Social Media Campaigns: Collaborated with the Social Marketing team to produce and distribute creative assets, amplifying event promotions.

Irving, Texas, US

• Advanced from Digital Producer to Senior Team Lead, I directed a talented team in the production of creative digital content for renowned clients. I was an embedded team member for innovative projects, like the.
• Innovative Tool Development: Deeply embedded in the Grasshopper project team, creating a design tool extension for Adobe Illustrator, which was recognized with an industry award. View the award video.
• System Efficiency Initiative: Devised and implemented a content maintenance system that resulted in a 50% improvement in server performance and a 75% enhancement in user experience.
• End-to-end Project Production Supervision: Managed complex client projects, overseeing the digital media production, CMS integration, and troubleshooting for advertisements and e-commerce.
• Professional Development Cultivation: Established a team culture focused on professional growth, problem-solving, and meeting management, enhancing creative content development.
• Automation Improvements: Collaborated to create automations that allowed for the production of over 1.5 million ads per team member annually.

• Embracing the world of retail sales on weekends, I delved deep into the intricacies of customer service, satisfaction, sales, and merchandising. My role at this boutique—a haven for connoisseurs of specialty ciders.
• Customer Service & Sales Excellence: Built strong customer relationships, guiding choices among a curated selection of beverages and gourmet foods. My approach to customer service was always to exceed expectations.
• Merchandising & Product Expertise: Showcased an array of specialty products with an emphasis on ciders, contributing to the store’s vibrant atmosphere and its reputation as a local treasure.
• Certification & Responsibility: Earned TIPS certification, bolstering my skills in responsible selling and service of alcohol. This certification reflected my commitment to community safety and responsible.

Los Angeles, California, US

• In my role at Playboy, I managed web content updates and the transition of the website to a custom CMS. My work ensured editorial consistency, maximized ad revenue, and improved the site's overall user experience.
• . Home Page Management: Curated daily content updates, significantly driving user engagement and site traffic.
• . CMS Transition: Transitioned the website to a tailored CMS, enhancing editorial uniformity and ad revenue.

US

• At the International Engineering Consortium, I served as part of the creative force behind the digital presence of numerous high-profile conventions. My role entailed crafting compelling visual identities and.
• Website Development: Orchestrated the end-to-end creation of convention websites, from conceptualizing logo designs to deploying fully functional sites. My designs were not only aesthetically pleasing but also highly.
• Multimedia Content Creation: Skillfully edited videos and photos, transforming raw footage from conventions into engaging marketable content that extended the life of each event beyond its physical tenure.
• Content Management & Newsletter Production: Curated and refined content for monthly newsletters, ensuring timely and impactful communication with our audience, and reinforcing the Consortium’s position as a thought.
• Advertising Design: Crafted eye-catching web banner ads that captured attention and drove significant traffic to the company’s conferences and publications.Skills Developed:Advanced Graphic DesignProficient Web Content.

• In my tenure as an Associate Producer at McDougal Littell, I was instrumental in bridging technology and education. My role was pivotal in developing and delivering innovative software solutions that streamlined.
• Educational Software Development: Spearheaded the optimization of technology processes, leading to the successful delivery of the Lesson Planner software tailored for the middle school history curriculum, which was.
• Content Accuracy & State Standards Alignment: Vigilantly ensured the accuracy of state correlation tagging for textbook chapters, a critical component in maintaining the educational integrity and compliance of our.
• Web Content Creation: Crafted over 800 HTML pages for integration into the Lesson Planner software, enabling a robust and interactive platform for educators to plan and execute their lessons.
• User Guide Authorship: Authored and meticulously revised a suite of five user guides, providing comprehensive support and enhancing the usability of our educational tools for teachers nationwide.Skills Honed:Effective.

Evanston, IL, US

• At the intersection of technology and academia, I had the privilege of crafting the digital face of the Weinberg College of Arts and Sciences at Northwestern University, shaping the inaugural online experience for.
• Collaborative Web Strategy and Development: Worked hand-in-hand with the technology and communications teams to conceptualize, design, implement, and test a website aimed at marketing the Weinberg College of Arts and.
• Student Handbook Digitalization: Spearheaded the development of a beta version of the current College of Arts and Sciences Student Handbook, transforming it into an accessible and user-friendly digital resource that.
• Departmental Website Overhaul: Took charge of creating, developing, and maintaining websites for the English, Comparative Literature, and Jewish Studies Departments within the Weinberg College of Arts and Sciences.
• Pioneered the digital storytelling of Northwestern University's Weinberg College of Arts and Sciences, enhancing its engagement with prospective students through compelling web design.
• Fostered academic community and learning by creating the online visibility and functionality of departmental resources.

Bachelor Of Arts And Sciences, Broadcast Communication And Media Studies, Minor In Film Theory

Music Performance, Vocal