Heather Mckean Email & Phone Number

Washington, Dc, Us

• Providing high level expertise on all operational procedures and implementing new processes to effectively manage and further develop PAI's client base• Developing effective sales and marketing strategies to grow the business and increase revenue• Managing and providing support for all American Society of Association Executive's (ASAE) technology sector accounts for Demo Day events• Sponsorship and exhibit sales for the Public Sector HR Association (PSHRA)• Advertising sales and strategic re-launch for the Club Management Association of America (CMAA)'s Club Management magazine and Club Management Weekly newsletter• Exhibit, sponsorship, & advertising sales management, strategic growth and development for the American Anthropological Association (AAA) & National Communication Association (NCA)• Advertising sales for the Society for American Military Engineers' (SAME) TME magazine, Real TiME digital newsletter, and SAME.org• Exhibit sales management for the Association for Career & Technical Education's (ACTE) CareerTech VISION Conference, and advertising sales management for ACTE's Techniques magazine

New York, Ny, Us

• Manage a team of 10-15 Sales Account Executives that sell print, digital, and experiential advertising across multiple brands• Handle all prospecting, forecasting, reporting, pricing, and creation of upcoming opportunities• Track pipelines, issue pacing, RFPs/RFIs, and budgets• Gatekeeper for all advertising rates and positions to ensure consistency and streamline processes across the company• Brainstorm with Marketing & Sales on all RFPs and proactive pitches• Provide Sales leadership and host weekly staff meeting with guest speakers to educate and provide resources to the Sales team• Spearhead editorial alignment initiatives to help align advertisers with the content that they desire• Oversee all print positioning and issue closes, while working with Production to manage deadlines, book size, and printing efficiency• Prepare weekly sales analysis reports for Chief Revenue Officer to closely monitor quarterly and annual goals, account churn, and sales rep performance• Manage all Direct Response advertising across all brands and handle relationship with outside rep firm• Leverage industry and marketplace knowledge to create competitive sales reports for lead generation• Liaise with Sales, Marketing, Billing, Editorial, Digital, and Production departments to ensure all advertiser needs are met and exceeded when possible

New York, Ny, Us

• Provide and manage all ROB & Special Unit positioning guarantees for 56 issues per year including Subscriber/Newsstand special issues and People Franchise issues (ie. Half Their Size, Oscars, World’s Most Beautiful, Kids & Babies, Style, Sexiest Man Alive & Best Of)• Work with Sales and Marketing to strategize on integrated packages that help achieve advertiser goals and drive sales• Complete FY positioning RFPs for all large corporate People advertisers including: L’Oreal, Estee Lauder, P&G, Kraft, Pfizer, Amazon, Mars, Nestle, CBS, Coca-Cola, Unilever, PepsiCo, Coty & NBC• Handle all day-to-day positioning requests for all current and new advertisers• Track ad bookings and positions holding to provide Publisher with a comprehensive weekly report on how each quarter is progressing • Communicate with Sales regarding upcoming editorial content to ensure that all incremental revenue opportunities are being presented• Manage all advertiser edit sensitivities and separation guidelines to make sure they follow People positioning policies, while also meeting advertiser requirements

New York, Ny, Us

• Responsible for makeup of entire issue for both print and tablet• Work with Positioning Manager and Sales to fulfill all advertising commitments via internal Time Inc. Systems• Handle all front-end ad production which includes processing ad files and managing material extensions and deadlines• Schedule, prepare and manage ad/edit review for both print and tablet• Responsible for managing must run marketing/house/unpaid pages, reconciling filler and offering remnant space opportunities to Sales• Read all editorial content for potential advertising conflicts prior to and at issue close and present solutions to Sales• Ensure efficient press configurations and coordinate form transmit priority with editorial production team• Responsible for all steps of the makeup process from ad close until printing• Approve all tablet ad/edit placements• Reconcile the issue post-production to document any cost-savings/additional spending, track the ad/edit ratio and log all ad positioning upgrades

New York, New York, Us

• Responsible for various revenue tracking reports such as issue/event budgets, sales forecasts and client progress tracking documents• Processed and managed incoming insertion orders• Idea generation and creation of advertising, digital and event marketing proposals• Managed positioning grid and issue layout• Main point of contact for clients post-sale (communicate with clients to outline deliverables, positioning, event related inquiries, etc.)• Attended sales meeting with both clients and ad agencies to aid in explaining the highlights of the brand and how we can help their business• Launched the CURATOR/A Global Luxury Event Series and aided in planning and executing the first three events (Ft. Lauderdale, San Diego & Greenwich)• Liaison between sales, marketing, billing, editorial & production departments

New York, New York, Us

• Managed all email blast communications with clients/ad agencies• Completed client RFPs• Updated and managed comp list, contact databases and print orders• Conducted lead prospecting and luxury market research• Provided sales support for EVP, Group Publisher and luxury/financial sales reps• Planned and executed custom tailored client events

• Wrote press releases related to beauty and luxury travel• Updated company blog • Assisted in preparing and setting up the Annual Client Showcase• Organized media and press coverage to be sent to clients

Us

• Managed and logged all incoming/outgoing accessories samples• Updated market and contact databases• Assisted on location at photo shoots

Us

• Created and organized storyboards for upcoming articles• Managed and logged all incoming/outgoing luxury samples• Produced designer look-books

B.A., Sociology

Education record