Heather Meaney (Lopez-Cepero) Email & Phone Number

Own and operate a vacation rental business, currently renting four properties adjacent to Disneyland. Developed and launched business, renovated and decorated all properties, built all marketing materials, website and social media presence. Manage bookings, cleanings, maintenance and finances.

Aid technology companies with developing marketing strategies and business development by creating integrated programs involving positioning and messaging, events marketing, and relationship marketing.

Cupertino, California, Us

• Participate in the development of seasonal promotion planning and major launch activities.• Develop and implement programs utilizing the various distribution functions within the company that impact a successful execution of marketing campaigns• Lead student and faculty marketing programs and promotions with integrated teams.• Collaborate with extended team to develop segmentation program strategies based on research and customer data.• Author briefs for creative deliverables to ensure delivery of a clear and consistent message to HiEd students, faculty and staff.• Manage and as needed create all related marketing communication deliverables, materials, online assets, reseller merchandising on schedule.

Cupertino, California, Us

-Lead Collection. Developed and implemented lead collection strategy now used by all organizations at over 3000 trade shows yearly, resulting in an increase of more that 1 million leads, and over $500 million in additional sales.-ROI Analysis. Developed processes to track return on investment of trade shows, measuring both quantitative and qualitative factors. Create and deliver reports based on this analysis to senior executive staff.-Event Staffing Management. Designed Corporate Events Staffing database, used at 50+ shows yearly. Personally manage staffers at 6 most important shows yearly, including all recruitment, communications and training.-Event Properties Redesign. Collaborated with Executive Team, MarCom, Sales teams, design firm and fabrication firm to develop properties and booth layouts for use by the field at events, meeting hundreds of form and function requirements. Managed a $6 million budget for design and fabrication. Currently taking program international.

Cupertino, California, Us

- Program Management. Developed Technical Forum program, which offers an organized, sales producing environment, focused on meeting with key and strategic clients in the professional video market at trade shows. Delivered these at five trade shows in 2004, resulting in $12 million in closed sales.- ROI Analysis. Developed processes to track return on investment related to departmental activities such as the Technical Forums, retail demo days, field sales training and various marketing activities. Create and deliver reports based on this analysis to senior executive staff.- Strategic Accounts Liaison. Facilitate and participate in meetings with strategic accounts, resulting in critical wins for Apple both in terms of sales, and use as high profile reference accounts.

Cupertino, California, Us

- Developed first Apple event at NAB 2002, focusing product messaging for 350 reseller channel partners. Based on success, was lead program manager for NAB 2003, collaborated with many teams to refocused event for high-end video customers (1500+ attendees). Event had greatest ROI (1300%) of all FY’03 events, and greatly increased Apple’s relevance at this strategic industry show- Managed all logistics for largest Apple roadshow, which took place in 18 cities over 6 weeks, and had over 200,000 registrants. Managed securing venue space and catering, managing A/V and equipment interests, budgeting, and communication with the more than 200 people involved in supporting this tour. - Managed the deployment of the first large scale leads management system at Apple, and two CRM systems. - Collaborated with developers to transition Events Management application to an enterprise level system (from FileMaker to FrontBase SQL), resulting in a savings of $16 million per year.

Cupertino, California, Us

- Designed, implemented and managed local and national events, ranging from highly targeted executive events to huge general interest trade shows. Helped to grow the number of events from 1800 to 6000 in 3 years.- Managed 3 Apple Market Centers, including seminar and training rooms, demo floor, and Executive Briefing Center. Designed compelling solutions focused areas for key customer markets.- Created and managed teams of strategic partners and consultants (1500+), focusing on the development of their own and Apple’s business sales through solution focused seminars and events. Surveys show customers are 91% more likely to purchase, and spend 35% more, after attending these events.- Special projects included design and development of seminars.apple.com website and back end Event Management database. Created and delivered a marketing basics kit for our 1000+ partner consultants to help them implement their own marketing to increase awareness and sales in their communities

Cupertino, California, Us

- Supervise and train team of 6 Events Registration Agents, focusing on customer service and sales leads generation.- Duties entail employee enrichment and performance evaluation, training, creating instructional materials, database design and maintenance, as well as acting as a liaison between SemReg and other departments.- Assist inbound call customers and channel partners with seminar and event registration, prescreen clients for sales opportunities, and persuasively communicate Apple product and marketing messages.

Provide service of food and beverages to restaurant patrons. Heavy emphasis on customer service and satisfaction. Learned exceptional time managements and teamwork skills. Key Employee position entailed assisting management with staff training and attending to customer satisfaction. Duties also include setup and closing of restaurant, inventory and accounting.

Assist travel agents with various time intensive projects including all types of travel research, group travel reservations, assist operations and ticketing department, responsible for all processing and accounting of service fees (300+/week). Attend marketing and trade fairs and do general PR work for agency.

Armonk, New York, Ny, Us

Assist customers with computer software issues. Skills include problem solving ability, data entry, and ensuring customer satisfaction.

Washington, D.C., Us

Contracted with Fortune 1000 companies such as CNN and USAToday to call random samples of Americans to determine their views on a range of issues from politics to grocery store preferences.

Cupertino, California, Us

Answered a high volume of calls (700+) daily. Responsible for determining area of callers concern and routing to proper technical support group. Helped benchmark and create strategies to increase call director productivity.

Responsibilities included all aspects of patient care in prenatal, delivery and postpartum periods including providing medical and emotional support and counseling to patients under duress. Learned Crisis Management and communications skills

Extensive experience in optical sales at location with heavy customer traffic. Assisted clients with optical selections and instructed in use and care of optical products.Supervised and trained staff and resolved customer complaints. Responsible for accounts receivable, inventory control, and third party insurance filing.

Responsible for drafting and analyzing bills and resolutions, lobbying for support of bills, and legislative networking. Additional duties included assisting in presentations in the House Committee hearings, coordinating office staff in projects, serving as a liaison to constituents and campaigning. Most successful session ever for Rep. Finnell. I was able to push through 5 times his average number of bills, increasing his popularity with his constituency.

Mba, Management Strategy, Technology, International Business, And Organizational Behavior

B.A., Major In Psychology, Minors In Communications And Anatomy & Physiology